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71.
Deirdre O'Loughlin Isabelle Szmigin Peter Turnbull 《Journal of Financial Services Marketing》2004,8(3):218-230
This paper explores and investigates the role of branding within financial services. Specifically, the study aims to assess the importance of branding and its associated elements including brand image and brand experience in the relationships that exist between consumers and their financial brands. It aims to achieve this through research, which identifies gaps between the managerial and consumer perspectives on branding in relationships in retail financial services. It is well established that the characteristics of services are different from those of manufactured goods and that service personnel play a central role in the services experience. Moreover, the concept of relationship marketing within services proclaims the importance of one-to-one relationships between businesses and customers as well as relationships between consumers and their brands. Drawing from the fields of brand management, relationship marketing and services marketing, this research aims to investigate the perceptional differences between consumers and suppliers in relation to the importance of branding in financial service relationships. The research findings indicate that brand experience appears to be far more salient than brand image in shaping and building meaningful and lasting brand perceptions and promoting customer retention. 相似文献
72.
The slow diffusion of self-service banking technologies (SSBTs) into the mature consumer market necessitates research to understand better this growing section of the population and the diversity that exists within this market. This research analyses the 50+ market through a segmentation approach based on the level of use of SSBTs. Three segments were identified: non-users, low users and medium-to-high users of SSBTs; these are profiled by frequency of use and demographic variables. The medium-to-high user segment embraces a range of SSBTs and uses credit cards to facilitate their financial activities. Non-users and some low users prefer the customary way of conducting transactions and enjoy the personal interaction with the bank employee. These two segments do, however, have a moderate level of credit card use. Finally, a small percentage of diffusion discontinuance was identified in this study of the mature consumer market. 相似文献
73.
Michael Schröder 《Financial Markets and Portfolio Management》2004,18(2):122-142
74.
75.
76.
Robert P Parker 《Business Economics》2005,40(3):52-57
This article highlights recent
improvements and plans for further
improvements to each of BEA’s major
regional economic accounts programs.
The improvements focus on
the acceleration of release of the estimates
and on the preparation of new
and extended estimates. There also is
a brief discussion on BEA’s research
effort to improve the regional
accounts.JEL Classification E010 相似文献
77.
Leo V. Ryan 《Business ethics (Oxford, England)》1995,4(1):36-42
An experienced educationalist comments on the views of top Polish business students on ethics in public life, government and business in modern Poland. The author is Wicklander Professor of Professional Ethics at DePaul University, Chicago, and also served recently as Visiting Fulbright Professor at the Adam Mickiewicz University in Poznan, Poland. He is currently President of the Society of Business Ethics in the USA. 相似文献
78.
We study the local turnpike property for two classes of infinite-horizon discrete-time deterministic maximization problems
which have common applications, e.g., optimal growth theory. We follow a functional-analytic approach and rely on an implicit
function theorem for the space of the sequences which converge to zero. We shall assume the existence of an optimal path which
is not necessarily a steady-state. Relying on material developped in Blot and Crettez (Decis Econo Finance 27:1–34, 2004),
“On the smoothness of optimal paths” Decis Econ Finance, 21:1–34, 2004), we provide conditions under which a variation in
the initial conditions (i.e., capital stock and discount rate) yields an optimal solution which converges toward a reference
solution when time becomes infinite. We also provide new results on bounded solutions of difference equations.
We gratefully thank the editor, Silvano Holzer, and two anonymous referees for remarks and advices on a previous version of
this paper. 相似文献
79.
In this paper, progressive stress accelerated life tests are considered when the lifetime of a product under use condition
follows a finite mixture of distributions. The experiment is performed when each of the components in the mixture follows
a general class of distributions which includes, among others, the Weibull, compound Weibull, power function, Gompertz and
compound Gompertz distributions. It is assumed that the scale parameter of each component satisfies the inverse power low,
the progressive stress is directly proportional to time and the cumulative exposure model for the effect of changing stress
holds. Based on type-I censoring, the maximum likelihood estimates (MLEs) of the parameters under consideration are obtained.
A special attention is paid to a mixture of two Rayleigh components. Simulation results are carried out to study the precision
of the MLEs and to obtain confidence intervals for the parameters involved. 相似文献
80.
Die Notwendigkeit zur wertorientierten Führung und Steuerung von Unternehmungen gewinnt durch die zunehmende Professionalisierung
der Kapitalmarktteilnehmer, die Basel-II-Richtlinien für Banken sowie die Neuregelung zum Goodwill Impairment weiter an Dynamik.
Innerhalb der Wertkonzepte nehmen Kapitalkosten als zentraler „value driver“ eine herausragende Bedeutung ein. Vor diesem
Hintergrund werden die unterschiedlichen Verfahren zur Ermittlung von Kapitalkosten, darunter auch das erst kürzlich vorgestellte
Market-derived Capital Pricing Model, diskutiert und mittels eines zu entwickelnden Kriterienrasters systematisch miteinander
verglichen. Schlie?lich entwickelt der Beitrag aus den Erkenntnissen des Verfahrensvergleichs sowie einer Expertenbefragung
praktische Anwendungsempfehlungen. 相似文献