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841.
Journal of Financial Services Marketing - 相似文献
842.
Andre Lanctot Linda Duxbury 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l\u0027Administration》2023,40(1):18-32
This paper presents the results of a study designed to identify the cues employees use to identify an email as important and/or urgent. Taking an emic perspective, a qualitative research methodology is used to analyze interview responses from knowledge workers. Our findings support the notion that employees use strategies similar to those encapsulated in Mitchell et al.’s (1997) operationalization of stakeholder salience when evaluating an email's importance and/or urgency. Results from this study can be used to design email policies to support knowledge worker performance. 相似文献
843.
To compete on the world market, companies from emerging economies often adapt their innovations to satisfy unique cultural needs. They do so, in part, by copying the products of their western counterparts with a degree of modification. This approach is referred to as Shanzhai, which is a Chinese neologism meaning “copycat.” In this article, we discuss the Shanzhai phenomenon and explain Shanzhai's development stages and threats to original brands across the globe. Then, we examine how cultural factors (i.e., power distance belief, face consciousness, and analytic vs. holistic-thinking style) influence consumers’ perception towards Shanzhai products. We further suggest that original manufacturers should adopt selected strategies to combat Shanzhai threats vis-à-vis three cultural drivers. One driver entails launching full product lines and developing new distribution channels in high power distance belief cultures but promoting brand originality in low power distance belief cultures. A second alternative involves embracing a sustainable and green brand image in low face-sensitive cultures but strengthening brand logo impacts and enhancing intangible brand benefits—such as social value (e.g., brand user profile, prestige)—in high face-sensitive cultures. The third entails communicating integrated product values in holistic-thinking cultures but highlighting an offering's most competitive and unique features in analytic-thinking cultures. 相似文献
844.
Following the proliferation of customer engagement behavior research, rising interest is observed in marketing-based stakeholder engagement behavior, which covers any stakeholder's—including a customer's, employee's, firm's, supplier's, competitor's, and so forth—behavioral engagement in his/her role-related interactions, activities, and relationships. However, despite its importance, understanding of the stakeholder engagement behavior concept remains tenuous, is therefore addressed in this paper. We first conceptualize stakeholder engagement behavior as a stakeholder's behavioral manifestation toward his/her role-related interactions, activities, and relationships, followed by an exploration of the effect of influencor-exerted social influence on an influencee's stakeholder engagement behavior. We argue this effect to manifest as stakeholder engagement behavior conformity, -compliance, or -reactance, depending on the influencee's level of acceptance of the influencor's exerted influence. In turn, we propose stakeholder engagement behavior conformity, -compliance, and -reactance to yield cooperation, coopetition, or competition in the influencor/influencee relationship, respectively, as depicted in a conceptual model and an associated set of propositions. By investigating the interface of social influence, stakeholder engagement behavior, and its prevailing relational consequences (i.e., cooperation, coopetition, and competition), our analyses offer novel theoretical acumen and actionable managerial insight. 相似文献
845.
Chen Linda H. Huang Wei Jiang George J. Zhu Kevin X. 《Review of Quantitative Finance and Accounting》2022,58(3):977-1014
Review of Quantitative Finance and Accounting - Holding earnings surprises constant, investors react negatively to delayed earnings announcements. One standard deviation of delay (5 days)... 相似文献
846.
Tri D. Le Linda J. Robinson Angela R. Dobele 《International Journal of Consumer Studies》2023,47(1):434-450
Electronic word-of-mouth (eWOM) communication is considered an important source of information for consumers. In existing frameworks and empirical studies, factors that lead to eWOM influence have been categorised into three essential elements equivalent to the three elements of communication processing: source, receiver and message. eWOM requires a more elaborate form of information processing, given the many-to-many nature of such communications and that the types of information processing differ between novice and experienced consumers. However, there is no conceptualisation that demonstrates the relationships among the factors of eWOM from this critical information processing perspective. Further, there is limited discourse on the situation and communication channel, although the situation and platform characteristics shape the nature of communication in the digital age. This paper reports insights obtained from an extensive literature review and presents a broader categorisation encompassing the factors of source, receiver, message, situation, task involvement and channel. Research propositions and recommendations for further research into eWOM processing are offered. 相似文献
847.
Companies engaged in cause-related marketing (CRM) must demonstrate sincere commitment to gain consumer support. In this paper, we observe that consumers infer companies' commitment to the cause by the language used in the CRM promotional material. In a series of experiments, we compare the popular expression “we can make a difference” to “we hope to make a difference” in influencing consumers' response to the CRM. When consumers question company's motives—which can happen, for instance, when they do not perceive a congruency between the company and the supported cause (low firm/cause fit)—consumers seem to perceive the company to be less committed to the cause when the company says they “can” make a difference rather than “hope” to make a difference. Our conclusions offer implications for CRM by highlighting the importance of the words used and their semantic nuances to correctly reflect the company's motivations and thus communicate effectively. 相似文献