Compulsive buying: Concept and measurement

This article investigates the probable causes of compulsive buying, proposes a conceptual framework to explain the phenomenon, and develops an appropriate measuring scale. The results of the analysis testify to the reliability and validity of the scale which was administered to 76 consumers.

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Begriffliche und empirische Erfassung von zwanghaftem Kaufverhalten

Zusammenfassung Der Beitrag behandelt zwanghaftes Kaufverhalten als einen besonderen Verhaltenstyp, der aus dem Zusammenwirken dreier Kräfte erklärt wird, nämlich erstens einer starken emotionalen Aktivierung, zweitens einer hohen kognitiven Kontrolle und drittens einer hohen Reaktivität. Der wichtigste Unterschied zwischen zwanghaftem und impulsivem Kaufverhalten wird in den kognitiven Vorgängen gesehen, die eine Person dazu führen, die Wiedererlangung des affektiven Gleichgewichtes mit einem Kaufakt zu assoziieren. Genauere Unterschiede zwischen verschiedenen Kaufverhaltenstypen bietet Figur 1. Die Zusammenhänge, die zur Entstehung von zwanghaftem Kaufverhalten führen, werden in Figur 2 gezeigt. Aus diesen Zusammenhängen ergeben sich drei Hypothesen, die empirisch geprüft werden:1. Der zwanghafte Käufer ist im allgemeinen in höherem Maße ängstlich als ein durchschnittlicher Käufer. 2. Der zwanghafte Käufer hat tendenziell ein schwächeres Selbstbewußtsein. 3. Der zwanghafte Verbraucher hat häufiger ein Elternteil mit mißbräuchlichem Verbraucherverhalten.Zur Prüfung dieser Hypothesen wird eine Skala entwickelt, die in Tabelle I beschrieben ist und deren Reliabilität und Validität sich als befriedigend erweist. Außerdem dürfte sie eindimensional sein. Die Daten, die von 38 zwanghaften Käufern und einer gleichgroßen Zahl von durchschnittlichen Käufern stammen, stützen die erste und die dritte Hypothese, die zweite Hypothese konnte nicht bestätigt werden.

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Gilles Valence and Alain d'Astous are Professors of Marketing, and Louis Fortier a graduate student, at the University of Sherbrooke, Sherbrooke, Québec J1K 2R1, Canada. The authors would like to thank Mr. Claude Sevigny (A.C.E.F. Estrie) and Mr. Claude Boucher (C.L.S.C. SOC), as well as Mrs. Monique Croteau, for graciously helping to track down compulsive buyers.This paper was first presented at the XVIIth Annual Conference of the European Marketing Academy, Bradford, England, April 5–8, 1988. A French version of the paper will be published in Recherches et applications en Marketing.     

Uncertainty,competition, and costs in corporate bond underwriting

The effect of a syndicate's uncertainty regarding the demand for a new bond issue on the syndicate's choice of an offer and bid price, and on the spread between those two prices, is analyzed. Then, the impact of uncertainty on the spread is empirically tested. The hypothesis that the spread varies inversely with the number of bidders for an issue is also developed and tested, and several other hypothesized determinants of the spread are examined.     

Ranking Research Productivity in Accounting for Asia-Pacific Universities

Using a set of 18 accounting journals and a sub-set of top five journals from 1991 to 2002, we rank the research productivity in accounting for a total of 119 Asia-Pacific universities. For the whole sampling period, the top five universities are the University of New South Wales, Hong Kong University of Science and Technology, Nanyang Technological University, the University of Sydney, and City University of Hong Kong. A number of prominent universities with long school history are not ranked in the top 20. During the second half of the sampling period, Hong Kong and Singaporean universities have shown the most improvement while some Australian universities have exhibited decline in research output. Also, Hong Kong University of Science and Technology replaces University of New South Wales as the first-ranked university in the period of 1997–2002. When compared with other North American universities, the accounting productivity of the top 20 Asia-Pacific institutions is comparable with that of leading universities in North America. The comparison is even more favorable to the Asia-Pacific universities during the period of 1997–2002.     

ORGANIZATIONAL DECISION-MAKING AS HIERARCHICAL LEVELS OF DRAMA*

In conducting a longitudinal examination of eight long-term complex decision processes in two Fortune 500 heavy manufacturing companies the authors developed a six-level framework of decision complexity. The levels range from: (1) instantaneous decision choices to (2) decision actions (3) decision events (4) mini-decision processes (5) decision processes and (6) decision theatres. They vary in time, numbers of participants, and in the integrative effort required to formulate and implement them. Thus, one problem with the word ‘decision’is that it is used to mean many different things in organizational settings. Each lower level of ‘decision’was found to combine with ‘decisions’of the same level and to be embedded within higher levels, resulting in a nested hierarchy of simultaneously occurring processes.     

Risk aversion and framing effects

We present a new experimental evidence of how framing affects decisions in the context of a lottery choice experiment for measuring risk aversion. We investigate framing effects by replicating the Holt and Laury’s (Am. Econ. Rev. 92:1644–1655, 2002) procedure for measuring risk aversion under various frames. We first examine treatments where participants are confronted with the 10 decisions to be made either simultaneously or sequentially. The second treatment variable is the order of appearance of the ten lottery pairs. Probabilities of winning are ranked either in increasing, decreasing, or in random order. Lastly, payoffs were increased by a factor of ten in additional treatments. The rate of inconsistencies was significantly higher in sequential than in simultaneous treatment, in increasing and random than in decreasing treatment. Both experience and salient incentives induce a dramatic decrease in inconsistent behaviors. On the other hand, risk aversion was significantly higher in sequential than in simultaneous treatment, in decreasing and random than in increasing treatment, in high than in low payoff condition. These findings suggest that subjects use available information which has no value for normative theories, like throwing a glance at the whole connected set of pairwise choices before making each decision in a connected set of lottery pairs.