Consumer perceptions of carbon labeling in print advertising: Hype or effective communication strategy?

Eco-labels are being used more frequently in the marketplace. Recently, carbon-neutral labels have emerged on product packaging and advertisements as a popular form of eco-label. How consumers view these specific labels is of both conceptual and practical interest. Therefore, in a mixed-experimental design building on congruity theory and Deighton's two-step model of advertising effectiveness, the authors examine how consumers view the credibility and environmental concern of companies who use these labels, as well as their resulting purchase intentions. A 2(product) × 2(label) × 3(information) mixed design was used to examine consumer perceptions and behavior intentions. Product category (environmentally neutral vs. environmentally harmful) was a within-subjects factor; the presence/absence of the carbon-neutral label and information (positive/negative/control) was both manipulated between-subjects factors. Results show that the presence of a carbon-neutral label in an advertisement, regardless of the type of product, leads to more favorable perceptions of company environmental concern. However, there is a more pronounced increase in consumer perceptions of company environmental concern for an environmentally harmful product than for an environmentally neutral product.     

Do parents,teachers and children use the SDQ in a similar fashion?

Few studies have investigated whether parents’, teachers’ and children’s responses to the strengths and difficulties questionnaire (SDQ) have equivalence. In this study, data from 854 matched questionnaires collected in Malaysia were subjected to tau equivalence confirmatory factor analysis, to assess if all three groups responded to the same target (the child) similarly. We first fitted Goodman’s (Journal of Child Psychology and Psychiatry, 38, 581–586, (1997a); Journal of Child Psychology and Psychiatry, 40, 791–801, 1997b) five factor model, but found that this did not fit the model despite attempts to improve and rectify model fit. We thereafter attempted to fit Dickey and Blumberg (Journal of the American Academy of Child Adolescent Psychiatry, 43, 1159–1167, 2004) three factor model, but similarly found a lack of fit. We then undertook an exploratory model with a random half of the data, obtaining a three factor solution, and tested this in a confirmatory tau equivalence model. The Unconstrained Model provided a fit to the data, revealing a similar structure across the three informant groups. As this fit was for the Unconstrained Model, it reveals that groups differ in the value they place on each of the variables but overall that held a similar underlying factor structure. The findings are discussed in relation to the possible cultural issues involved and the use of the SDQ.     

Reaching the boiling point: Consumers' negative affective reactions to firm-attributed service failures

While anger is the dominant affective reaction following service failure, little research focused on its potentially damaging effects. Our study examines the impact of anger and related negative affective states on evaluations and behavior following firm-attributed service failure. Gender's moderating role in shaping these consequences is also studied. Scenarios involving failures in a bank and a retail store are used. Overall, angry customers are less satisfied, give lower service evaluations, have higher perceptions of injustice, and give weaker ratings of corporate image. Angry customers also less likely spread positive word of mouth and more likely complain, exhibit negative repurchase intentions, and engage in third-party action. Related negative states differentially impact cognitive evaluations and post-purchase behavior with anger (rage) being the most important predictor in a bank (retail) setting. As the intensity of the negative affective state increases, customers more likely engage in effortful consequences. Gender of the customer and the service employee play minimal roles influencing evaluative and behavioral outcomes.     

A dual-process model of how incorporating audio-visual sensory cues in video advertising promotes active attention

Capturing consumers’ attention to video advertising is a key marketing challenge. Using real video advertising viewed by a sample of consumers matching the US population on age and gender, the authors examined attention to audio-visual and visual sensory cues identifying the brand using a biometric measure, phasic heart rate. The findings show differences in attention type depending on which senses are stimulated by the sensory cue. This research uncovers a mechanism (internal processing) for how consumers process multisensory cues (audio-visual) in video advertising and confirms visual sensory cues can elicit automatic attention through the orienting response. In addition to the dual-coding explanation for the superiority of audio-visual sensory cues, the present research suggests a second reason: that audio-visual sensory cues can elicit additional internal processing of the brand name, resulting in active attention and better storage of the brand in memory. This has implications for the limited capacity model of motivated mediated message processing, as well as for marketers relating to the type of content recommended to follow an audio-visual or visual sensory cue in video advertising.     

Arbitrage,Liquidity, and the Valuation of Exchange Traded Funds

This paper investigates the performance of U.S. and country exchange traded funds currently traded in the United States and provides new insight into their pricing. While the U.S. funds are priced closely to their net asset values, the country funds are not and can exhibit large, positive autocorrelations in fund premium. The mispricing of country funds is related to momentum, illiquidity, and size effects. We also find an inverted U‐shaped relationship between fund premium and market liquidity, which suggests that more active trading does lead to lower mispricing but only after a certain level of liquidity is reached.     

Farm size,land ownership,and fertility in rural Egypt

The purpose of this paper is to present the findings of a household level analysis of land availability and fertility variation among farm families in rural Egypt. Data were drawn from a survey conducted in 2 predominantly rural governorates in Lower Egypt in 1978, Beheira and Kafr El Sheikh. They were purposely selected in an attempt to obtain areas representing a range of socioeconomic and demographic conditions. The analytical model that underlies the study postulates that fertility variation in rural areas is influenced by family access to land for cultivation purposes and the conditions governing that access, as well as socioeconomic and demographic control variables. Among the 561 households sampled, the mean value for land ownership was .47. The mean value for household income measured in Egyptian pounds was 112.83 with a standard deviation of 84.76 pounds. The females had been employed 9.7% of the years since marriage. On the average, women had completed less than 3 months of formal education--.32 years. Access to land cultivation was significantly related to the other variables. Land ownership increased with farm size. Family income was closely linked to cultivated area. Landless laboring families had the lowest fertility. Wives of landless laborers were on the average younger, slightly better educated, and less likely to have worked for wages since marriage. The results support the hypothesis that the amount of land available to the family for cultivation is positively related to fertility. Land ownership was negatively related to children ever born. Per capita family income also exerted a negative influence on the number of children ever born. This indicates that income levels were such that the positive nutrition-induced income effect on fertility does not seem to prevail. Age at marriage was negatively associated with fertility and was statistically significant. The strongest variable was the woman's age.     

Towards typologies of virtual maltreatment: sport,digital cultures & dark leisure

Abstract

A changing technological context, specifically that of the growth of social media, is transforming aspects of leisure behaviour, especially in terms of negative interactions between followers of sport and athletes. There is a growing body of research into the maltreatment of adult athletes, exploring issues such as abusive acts or behaviours against the individual, including acts of physical and/or psychological violence to the person. Existing research, however, focuses upon face-to-face behaviours, and to date the nature of abuse in online spaces has been overlooked. It is becoming ever more apparent that virtual environments create optimal climates for abuse to occur due to the ability for individuals to communicate in an instantaneous, uncontrolled and often anonymous manner in virtual worlds. Using a netnographic approach, an analysis of a popular social media platform (Twitter) was conducted to examine the types of abuse present in online environments. This paper presents a conceptual typology, identifying four broad types of abuse in this setting; physical, sexual, emotional and discriminatory; examples of each form are presented. Findings highlight how online environments can pose a significant risk to individual emotional and psychological safety.     

An Assessment of Consumer Protection and Consumer Empowerment in Costa Rica

The present exploratory study aims to describe and assess Costa Rica’s regime for protecting and empowering consumers. As the general framework, this study used research conducted in the USA, in Europe—specifically studies conducted by the Organization for Economic Co-operation and Development (OECD) partners—and studies sponsored by the European Union (EU) in Central America. This paper, however, is not intended to provide an exhaustive analysis or to answer all questions and issues related to consumer protection in Costa Rica; rather, it is to identify the main components of the consumer protection framework, its strategies, consumer redress mechanisms, remedies, and consumer protection challenges faced by the country. The last section outlines a conclusion and presents recommendations for improvement.