Injury Prevention and Safety Promotion course in a Russian Master of Public Health programme

The Global Burden of Disease Studies describe and emphasise injury as a major and increasing component in the panorama of global ill health. Russia has the one of the highest injury rates in Europe. When a Master in Public Health programme was planned and started in 2007 in Arkhangelsk, Russia, under the auspices of University of Troms?, Norway, a course on Injury Prevention and Safety Promotion was included. A take-over programme (training-the-trainers) was implemented within the course. The present paper describes the course content, the students and their background, the training-the-trainers programme, the evaluation procedure and its results. So far, 53 students have passed the course, 77% being female. The majority of students were medical doctors (51%), psychologists (11%), pedagogues (9%), dentists (6%) and nurses (6%). The take-over programme has functioned well by gradually using students of excellence as teachers. In 2012, the take-over programme is completed and only Russians teach. Evaluation by students of the course content, organisation and pedagogic approach was useful for improvements.     

Business ethics: Restrictive or empowering?

There is a tendency in the business ethics literature to think of ethics in restrictive terms: what one should not do, and how to control this. Drawing on Lawrence Kohlberg's theory of moral development, the paper focuses on, and draws attention to, another more positive aspect of ethics: the capacity of ethics to inspire and empower individuals, as well as groups. To understand and facilitate such empowerment, it is argued that it is necessary to move beyond Kohlberg's justice reasoning so as to appreciate the value and importance of feeling and care. Accordingly, we draw upon case study material to review the meaning of Kohlberg's higher stages — 5, 6 and 7 — to question the meaning of ethical reasoning. With such deeper understanding of particular ethical codes or practices, it is thought that members of organisations may come closer to thespirit, as opposed to the letter, of ethical conduct in organisations. This, we argue, is consistent with the degree of trust and integrity demanded by leaner, post-bureaucratic ways of organizing and conducting business as well as being personally beneficial to the people involved.Bjørn Kjonstad has recently completed his Masters dissertation. He has subsequently been ordained in the Western Buddhist Order and is currently devoting himself full-time to the work of the Friends of the Western Buddhist Order.Hugh Willmott is Reader in the Manchester School of Management having previously held appointments at the Aston Business School and Copenhagen Business School. He has taken refuge in the Kagyu Order of Tibetan Buddhism. His most recent books have beenLabour Process Theory (Macmillan, 1990 co-edited with David Knights),Critical Management Studies (Sage, 1992, co-edited with Mats Alvesson) andSkill and Consent (Routledge, 1992, co-edited with Andrew Sturdy and David Knights) andMaking Quality Critical (Routledge, 1994 co-edited with Adrian Wilkinson). Their common theme has been a critical examination of the changing organization and management of work in modern society.     

The Impact of Information on Consumer Preferences for Different Animal Food Production Methods

The motivation for the present study is to understand food choice in relation to animal food production and to study how preferences are influenced by information. To do this, we carried out a choice experiment. In the analysis, we focus on chickens reared indoors and outdoors and chicken labelled campylobacter-free versus non-labelled chicken. The results suggest that there is a positive willingness to pay (WTP) both for chicken reared outdoors and for campylobacter-free labelled chicken. Information about rearing methods resulted in a higher WTP for chicken reared outdoors, while information about campylobacter had both positive and negative effects on respondents’ WTP. The highest increase in WTP for campylobacter-free labelled chicken was found for one of the high risk groups, individuals with poor kitchen hygiene.     

Was the Internet the Only Option? Which Way Should Business and Information Systems Engineering Go?

In global competition, the Internet turned out to be the single and hegemonial infrastructure for communication. It has become the “nervous system” of today’s networked economy. While the first phase provided communication services, like e-mail, the WWW has established an interactive platform to allow easy access to advanced services. Now, in its “third” or cooperative phase, the Internet will finally lead to a ubiquitous informatization where business processes and applications become interleaved beyond the boundaries of enterprises. For this phase, many analogies to the emergence of the Internet can be observed.     

“Fact or artifact? Empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts”

In this article, the compromise effect (CE) is investigated according to which the choice share of a particular product is expected to increase when it is in an intermediate position in a subset of a product line. In a laboratory-based replication study, we tested CE both in hypothetical non-binding settings most commonly used in previous research on CE as well as in settings where experienced consumers make unforced and binding purchase decisions between real brands of two particular categories. While results prove robustness of the compromise effect even in the binding choice context, its magnitude is significantly reduced, hence indicating a hypothetical bias. Thus, since the CE is evidently less prevalent in the more realistic binding choice setting, compromise effects must be considered overrated to a certain degree in the previous studies on hypothetical decisions.     

Ideenwettbewerbe als innovatives Markenbindungsinstrument

Onlinebasierte Ideenwettbewerbe mit Web 2.0-Funktionalit?ten bieten neue innovative M?glichkeiten im Online Marketing. Sie tragen dazu bei, die Bekanntheit und positive Wahrnehmung einer Marke in der ?ffentlichkeit zu st?rken. Konsumenten setzen sich intensiver mit einer Marke auseinander, was schlie?lich zu einer st?rkeren Identifikation mit der Marke und Bindung führt. Auch Swarovski, dem Kristall-Weltmarktführer, gelang durch diese Einbindung von Konsumenten der Erfolg.     

Rural-urban gradient analysis of ecosystem services supply and demand dynamics

Urban regions are important places of ecosystem service demands and, at the same time, are the primary source of global environmental impacts. Although there is broad agreement on the importance of incorporating the concept of ecosystem services into policy strategies and decision-making, the lack of a standardized approach to quantifying ecosystem services at the landscape scale has hindered progress in this direction. Moreover, tradeoffs between ecosystem services and the supply/demand ratio of ecosystem services in urban landscapes have rarely been investigated. In our paper, we present a method to quantify and map the supply and demand of three essential provisioning services - energy, food, and water - along the rural-urban gradient of the eastern German region Leipzig-Halle. This urban region has experienced significant socio-economic dynamics and land use changes since the German reunification in 1990. The results show that both the demand and the supply of ecosystem services changed considerably during the time span under consideration (1990-2007). We identified an increasing supply/demand ratio of food and water but a decreasing supply/demand ratio of energy. In addition, the pattern of ecosystem demands shows a levelling of rural-urban gradients, reflecting profound modifications of traditional rural-urban relationships. The changes of ecosystem service supply gradients are determined more by land use intensity, such as the intensification of agricultural production, than by land cover changes such as urban sprawl. The comparison of supply/demand ratios and rural-urban patterns of ecosystem services can help decision-makers in landscape management in striving for a sustainable balance between resource supply and demand.