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231.
Marion Büttgen 《Marketing Review St. Gallen》2008,25(6):55-59
Im Dienstleistungsbereich fungiert der Kunde meist nicht nur als K?ufer, sondern ist ein wichtiger Bestandteil des Leistungserstellungssystems.
Er liefert Informationen, interagiert mit den Mitarbeitern und Ger?ten des Anbieters, übernimmt Teilaufgaben in Selbstbedienungsprozessen.
Damit er diese Funktionen sachgerecht wahrnehmen kann, muss er die Anforderungen an ihn kennen, über die Abl?ufe informiert
sein und die entsprechende Leistungsbereitschaft und -f?higkeit mitbringen. Dies zu realisieren, ist die Aufgabe einer systematischen
Kundensozialisation. 相似文献
232.
Understanding repurchase intention of Airbnb consumers: perceived authenticity,electronic word-of-mouth,and price sensitivity 总被引:1,自引:0,他引:1
ABSTRACTThe purpose of this paper is to extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A total of 395 surveys were collected in Canada and the United States. The results showed that perceived risk negatively impacts Airbnb consumers’ perceived value and repurchase intention while perceived value positively enhances their repurchase intention. Interestingly, price sensitivity was found not to reduce customers’ perceived risk but can improve their perceived value and positively influences them to repurchase the Airbnb products. Perceived authenticity was found to have a significant effect in reducing Airbnb consumers’ perceived risk and positively influencing their perceived value. Electronic word-of-mouth has a positive effect on repurchase intention as well as perceived value whereas it negatively affects perceived risk. Theoretical and managerial implications are discussed and future study directions are offered. 相似文献
233.
This paper employs worldwide data on output and bilateral trade in order to identify optimum currency areas (OCAs) on a global basis. By retaining only two of the many criteria in the literature on OCAs, computer programming could serve to do the identification. The two chosen criteria relate to trade and the symmetry of shocks to output. Based on the first criterion, trade, some large continental OCAs emerge. Adding the second, symmetry, whittles down the size of these OCAs considerably. Nevertheless, some significant examples remain in the Americas, Europe and Asia, of which the European and the Asiatic are the most noteworthy. 相似文献
234.
Mueller Willard F. Marion Bruce W. Sial Maqbool H. 《Review of Industrial Organization》1997,12(2):145-170
The motivation and trading behavior of the leading cheese companies on the National Cheese Exchange are examined. Although only 0.2 percent of all cheese is sold on the NCE, it is used to formula-price 90-95 percent of the bulk cheese in the U.S. Kraft General Foods, the largest buyer of cheese in the U.S., was the dominant seller on the NCE during 1988-1993, with the apparent purpose and effect of depressing national cheese prices. Kraft's behavior is consistent with that of a barometric price leader that enjoys a significant degree of discretion in shaping the pattern of prices over a price cycle. As presently organized, the NCE facilitates market manipulation. 相似文献
235.
Mueller Willard F. Marion Bruce W. Sial Maqbool H. 《Review of Industrial Organization》1997,12(4):626-654
The motivation and trading behavior of the leading cheese companies on the National Cheese Exchange are examined. Although only 0.2 percent of all cheese is sold on the NCE, it is used to formula-price 90-95 percent of the bulk cheese in the U.S. Kraft General Foods, the largest buyer of cheese in the U.S., was the dominant seller on the NCE during 1988-1993, with the apparent purpose and effect of depressing national cheese prices. Kraft's behavior is consistent with that of a barometric price leader that enjoys a significant degree of discretion in shaping the pattern of prices over a price cycle. As presently organized, the NCE facilitates market manipulation. 相似文献
236.
237.
This study assesses the need for local support services for the families of expatriate employees working in foreign countries. One major finding is that the spouses of expatriate employees have significantly different attitudes toward the need for local services than do company management. Second, our results indicate that the country of origin has a significant effect on the spouses' assessment of the need for local support and assistance. As a result of these findings, we conclude that the existence of local support services may have a significant impact on the location decisions, success, and retention of international firms. © 1995 John Wiley & Sons, Inc. 相似文献
238.
Very little attention has been paid to the political impact of directly-elected mayors. This paper sheds light on the topic by comparing the English case with that of North Rhine-Westphalia. Both demonstrate that parties continue to monopolize their local political systems and most aspects of mayoral office; nevertheless, some de-party-politicization is noted. There is much to learn about the English case from observation of the mayoral model in North Rhine-Westphalia. 相似文献
239.
We study whether fiscal policies, especially public debt, can help to curb the macroeconomic and health consequences of epidemics. Our approach is based on three main features: we introduce the dynamics of epidemics in an overlapping generations model to take into account that old people are more vulnerable; people are more easily infected when pollution is high; public spending in health care and public debt can be used to tackle the effects of epidemics. We show that fiscal policies can promote convergence to a stable disease-free steady state. When public policies are not able to permanently eradicate the epidemic, public debt, and income transfers could reduce the number of infected people and increase capital and GDP per capita. As a prerequisite, pollution intensity should not be too high. Finally, we define a household subsidy policy that eliminates income and welfare inequalities between healthy and infected individuals. 相似文献
240.
Dupire Marion Haddad Christian Slagmulder Regine 《Journal of Financial Services Research》2022,61(3):319-365
Journal of Financial Services Research - This study investigates the relationship between board risk oversight practices at financial institutions in the EU and systemic risk during the sovereign... 相似文献