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91.
Mary Wolfinbarger Celsi Mary C. Gilly 《Journal of the Academy of Marketing Science》2010,38(4):520-529
Ad campaigns target consumers with information about the company, its products, and sometimes its employees. Ads also reach
the organization’s employees and may contain information useful to employees in meeting customer needs. Results from a study
involving a high-tech firm indicate that when employees believe ads are effective and value congruent, their customer focus
increases. Pride completely mediates the effects of value congruence and effectiveness on customer focus. Organizational identification
of employees generally results in a more favorable reaction to ads. A second study involving a regional health facility replicates
and extends these findings to include employee portrayal accuracy when employees are featured in ads. Employee portrayal accuracy
affects promise accuracy, effectiveness and value-congruence. In addition, employee portrayal accuracy has a direct effect
on customer focus. 相似文献
92.
Jeremiah J. Sullivan 《Thunderbird国际商业评论》2001,43(2):329-336
Encarnation, D.J. (Ed.). (1999). Japanese Multina‐tionals in Asia, Regional Operations in Comparative Perspective. New York: Oxford University Press, 301 pages, ISBN 0‐19‐512065‐5. Beamish, P.W., Delios, A., & Lecraw, D.J. (Eds.). 1997. Japanese Multinationals in the Global Economy. Cheltenham, UK: Edward Elgar, 352 pages, ISBN 1‐85898‐720‐2. Beechler, S.L., & Bird, A. (Eds.). (1999). Japanese Multinationals Abroad, Individual and Organizational Learning. New York: Oxford University Press, 283 pages, ISBN 0‐19‐511925‐8. 相似文献
93.
David L. Owen Tracey A. Swift Christopher Humphrey Mary Bowerman 《European Accounting Review》2013,22(1):81-98
Drawing upon a series of interviews conducted with leading practitioners and opinion formulators in the social, ethical and environmental audit arena, together with an extensive review of recent literature in the area, this paper offers a critical appraisal of current developments in the newly revitalized social audit movement. We particularly question whether in their enthusiasm for bringing social audit into the mainstream of current business thinking its advocates risk compromising the democratic ideals of the founding fathers of the movement. A particular concern raised is that without real change in corporate governance structures, social audit could become monopolized by consultants and/or corporate management and hence amount to little more than a skilfully controlled public relations exercise. 相似文献
94.
Mary Ann Reynolds 《Journal of Business Ethics》2000,24(2):115-124
This paper examines the case of the internal auditor from a sociological and ethical perspective. Is it appropriate to extend the designation of professional to internal auditors? The discussion includes criteria from the sociology literature on professionalism. Further, professional ethical codes are compared. Internal auditors' code of ethics is found to have a strong moral approach, contrasting to the more instrumental approach of certified professional accountants. Internal auditors are noted as using their code of ethics to help resolve professional ethical dilemmas. 相似文献
95.
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97.
Joanna Mazur Peter C. Scheidt Mary D. Overpeck Yossi Harel Michal Molcho 《International journal of injury control and safety promotion》2013,20(3):179-182
The primary objective of the study was to examine the relationship between patterns in car-to-car crashes involving young drivers and car and driver characteristics and the research design was a national register-based prospective cohort study. Individual records in a cohort born 1970 – 1972 are linked to road-traffic-crash data (1988 – 2000). Subjects' first police-registered two-car crash leading to severe or fatal injury (n = 4875) are identified. Typical crash patterns are highlighted and associations between pattern and both car and individual socio-demographic characteristics are tested. Four crash patterns are highlighted. Male drivers and those with lower educational attainment are over-represented in all patterns. Pattern-based risk levels vary considerably according to car safety level and driver's age at time of injury and socio-economic status. Crash patterns might be considered in young adult driver education systems, bearing in mind the consistent higher risks of male drivers and of drivers with lower educational attainment. 相似文献
98.
Punnett Betty Jane Crocker Olga Ann Stevens Mary 《International Journal of Human Resource Management》2013,24(3):585-592
This is an exploratory study examining issues associated with women expatriates and their spouses. Individuals representing three groups - organizations, women expatriates, male spouses - were interviewed to identify their experiences and concerns. The authors conclude that this issue will pose a dramatic challenge for international organizations in the coming decades, and that it is timely to investigate the issue in more depth. 相似文献
99.
The Chinese community has made rapid socio-economic advancement Britain over the course of one generation. This paper examines the influences of culture and structure in determining the remarkable levels of attainments made by the Chinese Britain. In addition, the impacts of culture and structure in circumscribing occupational choices of the Chinese in Britain are also explored, since somewhat marring this image of success is the occupational segregation of the Chinese in the labour market. The human resource implication of this latter situation is that there exists a valuable source of qualified Chinese labour currently engaged in the ethnic niche, particularly Chinese catering industry, which could be better utilized in the wider labour market. It suggested that responsibility to address this issue reducing such 'wastage', involves efforts of three parties, namely, the Chinese themselves, careers counsellors, as well organizations in Britain. 相似文献
100.
Abstract In this paper I first define the regime-switching lognormal model. Monthly data from the Standard and Poor’s 500 and the Toronto Stock Exchange 300 indices are used to fit the model parameters, using maximum likelihood estimation. The fit of the regime-switching model to the data is compared with other common econometric models, including the generalized autoregressive conditionally heteroskedastic model. The distribution function of the regime-switching model is derived. Prices of European options using the regime-switching model are derived and implied volatilities explored. Finally, an example of the application of the model to maturity guarantees under equity-linked insurance is presented. Equations for quantile and conditional tail expectation (Tail-VaR) risk measures are derived, and a numerical example compares the regime-switching lognormal model results with those using the more traditional lognormal stock return model. 相似文献