Habit slips: when consumers unintentionally resist new products

Consumers’ existing habits are a key driver of resistance to new product use. In an initial survey to identify this role of habit, consumers reported on products that they had purchased intending to use. They also reported whether or not they actually used them. For one-quarter of the products they failed to use, consumers slipped back into old habits despite their favorable intentions. However, consumers effectively used new products when integrating them into existing habits. A four-week experiment with a new fabric refresher confirmed that habit slips impeded product use, especially when participants thought minimally about their laundry and thus were vulnerable to habit cues. However, slips were minimized when the new product was integrated into existing laundry habits. Thus, in launching new products, managers will want to consider consumer habits that conflict with product use as well as ways to embed products into existing habits.     

The Effect of Subtracting a Constant from all Payoffs in a Hawk‐Dove Game: Experimental Evidence of Loss Aversion in Strategic Behavior

Economists and psychologists have documented patterns of individual decision‐making behavior (e.g., loss aversion) whereby losses and gains are treated differently. However, there has been little evidence of such patterns in multiplayer games. I report results showing the strongest evidence I know of that this phenomenon is present in games. Experimental subjects play two hawk‐dove games that are identical up to a constant; in one, all payoffs are positive, while in the other, payoffs are negative if and only if both players choose “hawk.” Under both fixed pairs and random matching, differences between the games are substantial, significant, and consistent with loss aversion.     

The Economic Analysis of Industrial Accidents: a re-assessment

Conventional economic approaches to the analysis of industrial accidents utilise the hedonic pricing approach. This approach usually excludes potentially important institutional, sociological and macroeconomic determinants of occupational safety. Initially we identify some of the theoretical and empirical problems with orthodox economic analysis in this area. An alternative model is then formulated which explicitly encompasses a broader range of determinants. Finally, the model is tested using UK industry accident data, the results being inconsistent with the compensating differentials' emphasis of orthodox analysis but supportive of the augmented model.     

Change into a new millennium

Blowers, A., and Evans, B. (eds) 1997 TOWN PLANNING INTO THE 21ST CENTURY London: Routledge, £15.99 paper.

Boddy, M., Lambert, C. and Snape, D. 1997: CITY FOR THE 21ST CENTURY? GLOBALISATION, PLANNING AND URBAN CHANGE IN CONTEMPORARY BRITAIN Bristol: The Polity Press, £16.95 paper.     

The Impact of Chinese Culture on Service Predisposition

376 service employees at 27 Hong Kong food service outlets were surveyed using Lee-Ross's Service Predisposition Index instrument together with the cultural values questionnaire of the Chinese Culture Connection. The objective was to examine the influence of Chinese culture upon employees’ willingness to deliver service. Results suggested that cultural values influence service predisposition through specific job attitudes. Respondents perceived humbleness, loyalty to superiors and tolerance of others to have the greatest positive effect on their job attitudes. This influence was most pronounced for the service dimensions disposition and communication and the moderator deference. The cultural values that had the most negative influence on service predisposition were protecting face, conservatism and repayment of good/evil. Respondents interpreted delivering service in terms of personal deference, to the customer or their employer, rather than as a relationship with the customer. There seemed also to be a cultural reluctance to accord (unknown) customers status and hence to perceive them as worthy recipients of service.     

De-marketing Tobacco Through Price Changes and Consumer Attempts Quit Smoking

Using panel data from three Canadian provinces, this article examines the relationship between the de-marketing of tobacco products through provincial-level price increases and consumers’ attempts to quit smoking as measured by the uptake of tobacco replacement therapies. We ground our hypotheses in the rational addiction model and the theory of planned behavior. Our analyses suggest a positive, one-month lagged effect of a price increase of tobacco products on the uptake of tobacco replacement therapies. This effect dissipates 3 months later, suggesting that there is a critical period for aggressive de-marketing of tobacco products. We discuss the implications of these results for theory and future research into de-marketing harmful consumer products.     

Pseudo-Transformational Leadership: Towards the Development and Test of a Model

We develop and test a model of pseudo-transformational leadership. Pseudo-transformational leadership (i.e., the unethical facet of transformational leadership) is manifested by a particular combination of transformational leadership behaviors (i.e., low idealized influence and high inspirational motivation), and is differentiated from both transformational leadership (i.e., high idealized influence and high inspirational motivation) and laissez-faire (non)-leadership (i.e., low idealized influence and low inspirational motivation). Survey data from senior managers (N = 611) show differential outcomes of transformational, pseudo-transformational, and laissez-faire leadership. Possible extensions of the theoretical model and directions for future research are offered.