What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding

ABSTRACT

This paper investigates the added value of an organic ingredient strategy and the transfer mechanisms at work when placing an organic label on product brands. We proposed and empirically tested an integrated model that included three stages: brand and label equity; transfer mechanisms; and product evaluation. We first selected an organic label and product brands and then tested our hypotheses with a sample of French consumers. The results confirm the positive influence of brand and label equity on transfer mechanisms (brand/label perceived fit and ease of transfer) and, in turn, illustrate how ease of transfer influences the overall product evaluation. A surprising result is that brand/label perceived fit does not directly affect the overall product evaluation; rather, it only influences brand/label ease of transfer.     

Border Effects Within A Dynamic Equilibrium Trade Model

A dynamic general equilibrium model is developed in which border effects are present. It is shown that despite very low trade barriers the presence of national borders can choke off a significant fraction of cross-border trade when firms experience start-up costs in establishing new markets. It is also revealed that country size, as measured by the number of markets in a country, can have a significant effect on how quickly firms grow. Also, it is shown that a decrease in trade barriers will increase the rate at which firms expand into both foreign and domestic markets. Furthermore, an increase in fixed costs at the production level is shown to increase trade flows. This helps explain why developed countries trade more than less developed countries. This article also develops a novel way to solve dynamic optimization problems when “state-space” constraints are present. The solution strategy is applicable to a wide variety of problems in which agents are not constrained now but are expected to be constrained in the future.     

The FTA Music Is Playing in Asia: After ECFA,Will Taiwan Join the Dance?

In the context of stalled multilateral trade negotiations, major trading economies are seeking free trade agreements (FTAs) to secure their market access objectives. Nowhere is this dynamic stronger than in East Asia, where a web of bilateral and plurilateral agreements is stitching together piecewise an Asian free trade area that could plausibly rival the EU and NAFTA trade blocs and where the possibility of a formal pan-Asian agreement has been raised. Taiwan has been largely excluded from this dynamic. However, with the June 29, 2010 signing of the Economic Cooperation Framework Agreement (ECFA) with China, the possibility of Taiwan joining the FTA dance in East Asia would appear to have been greatly strengthened as the advocates had anticipated. This article considers the economic and trade implications of Taiwan's participation versus non-participation in an emerging East Asian trade bloc. We support our analysis with simulations using the GTAP computable general equilibrium model. The article finds that the benefits to Taiwan of participating in such a bloc have increased, as have the opportunity costs of exclusion, since the share of East Asian partners in its trade has risen.     

The revealed comparative advantage of the east asian NICs

The spectacular export performance of the East Asian NICs is clearly indicated by their increasing shares of manufactured exports in the world markets. However, the conventional wisdom that the comparative advantage of industrialized countries such as Japan has systematically shifted to the NICs is challenged by the results from this study. A detailed analysis of the threedigit SITC product categories for manufactures indicates that NIC exports have not replaced Japan's in the U.S. market. The growth of manufactured exports from the NICs is moving along with the growth of Japan's exports in similar product categories but at different stages of the product cycle or of technology sophistication. Hence, the NICs, rather than replacing the exports from Japan, are merely supplying some complementary manufactured products to the industrialized market.     

Dangers in the reduction in U.S. international net worth

The great concern exercised over the accuracy of estimates of the net direct investment position as a part of the U.S. international net worth is largely misplaced. By focusing on additions to the U.S. international net worth embodied in real assets owned in foreign countries, analysts divert attention from the large and growing volume of foreign-owned claims in private U.S. financial markets and the implications of those claims for instability in the foreign exchange market and for financial crisis.     

Trade liberalization and the environment: The case of intra-industry trade

Abstract

While a large body of literature examines the environmental impact of trade on the environment, this discussion focuses largely on the context of inter-industry trade. Empirical evidence has long suggested that an increasing share of international trade takes the form of intra- rather than inter-industry trade. In an attempt to fill this gap, the present paper uses a price-setting duopoly model of intra-industry trade to highlight the environmental consequences of trade liberalization when oligopolistic rivalry rather than comparative advantage drives international trade. We find that the environmental impact of trade liberalization depends mostly on two factors, namely, on the nature of pollution (i.e. whether it is local, transboundary or global) and on which country liberalizes trade (i.e. whether it is the ‘clean’ country or the ‘dirty’ country).     

Optimal taxation and growth with public goods and costly enforcement

This paper studies optimal direct and indirect taxation in an endogenous growth framework with a productive public good and costly tax collection. Optimal (growth-maximizing) tax rules are derived under exogenous collection costs. The optimal direct–indirect tax ratio is shown to be negatively related to the administrative costs of collecting these taxes, as documented in cross-country data. This result also holds under endogenous collection costs (with these costs inversely related to administrative spending on tax enforcement), but for these to generate significant effects on tax collection requires implausibly high degrees of efficiency in spending, or the allocation of a large fraction of resources to tax enforcement. Depending on how it is financed, the latter policy may entail adverse effects on growth. Improving ‘tax culture’ and the sense of civic duty through greater budgetary transparency may be a more effective policy to improve tax collection and promote economic growth.     

Regional concentration of FDI in post-reform India: A district-level analysis

We analyze the concentration of foreign direct investment (FDI) in India at the district level, based on project-specific location choices since the reform program in the early 1990s. The decomposition property of the Theil index allows us to trace changes over time in the overall concentration of FDI to changes in concentration between and within subgroups of districts. We also differentiate between major types and sources of FDI. We find that FDI concentrated in a persistently decreasing number of districts. Concentration across those districts that received at least one FDI project within a given time interval also increased, but this increase leveled off in the more recent past. These trends hold for essentially all types and sources of FDI, while the average level of concentration varies considerably between these types and sources.     

Professionalism in Advertising

Abstract

Advertising is made up of several diverse skills and disciplines: writer, artist, dramatist, salesman, marketer. psychologist, statistician, media analyst, financial manager, entrepreneur, etc. Clearly, professionalism in advertising must be defined in terms applicable to each of these skills. But the advertising professional must be more than just competent in his craft. He must recognize that his role relates to the others involved — and to the whole. He should be dedicated to the proper and effective use of advertising. He must feel responsible for the consequences of his actions — on profits, sales, public attitudes, and within legal obligations.