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We interview 24 marketing professors to ask how they got the ideas for 64 of their papers. More than three-quarters of the papers were inspired by holes in the literature, by a “stylized fact” that the current literature cannot explain, or by an interaction with a manager. The rest fall into several smaller categories that to a large extent can be seen as special cases of the three big ones. We describe how papers from each of the three big categories help move the literature forward. We also illustrate the range of situations contained in each category by way of several examples. Among the authors we interview, most do not use a single source. As these authors become more senior, managerial contacts play an increasing role, while the balance between literature and stylized facts appears to be unchanged.
相似文献This paper seeks to construct a Gini index of the distribution of standard of living. Since standard of living has various dimensions, we need a multidimensional Gini index (MGI). The literature on index numbers contains two distinct approaches: the statistical and the economic. In the context of MGIs the statistical approach (which obtains the indices from conditions based on statistical or data-related considerations) seems to be open to the criticism that it sometimes yields indices that violate economic norms. However, the economic approach (where the indices are derived from norms based on economic theory) also does not seem to have succeeded so far in obtaining an MGI satisfying the various normative requirements that have been proposed in the literature. This paper shows that it is possible to obtain an MGI from the statistical approach ensuring, at the same time, that the economic norms are satisfied. In this sense it is an attempt to bring the two disparate traditions in index construction referred to above closer to each other. The index that is developed here does not appear in the existing literature. Moreover, the literature does not seem to contain any other MGI satisfying all of the proposed economic norms.
相似文献The universal process of population change has significant attainment of social and economic implications at global level. Demographic transition is not only consisting of population growth tendency but much more along with economic consequences Karnataka is in the third stage of demographic transition and this scenario is marked with opportunities and challenges. This paper examines the demographic trends of Karnataka by using different Census data collected from Census reports and time series data over the time period of 1991–2014 collected from SRS. The fertility and mortality levels in the state have declined considerably. The districts in the Karnataka state have shown considerable increment in HDI from decade to decade. The study used the bound testing approach to co-integration; Autoregressive Distributed Lag (ARDL) model was also applied for analyzing the long run relationship whereas Error Correction Mechanism (ECM) was applied for analyzing the short run link of the demographic variables with economic growth. The study exhibited that the demographic transition positively affected the economic growth in the long run and negatively in the short run.
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