What Really Leads to Partner Relationship Management? A Review of Literature

This research article aims at providing a comprehensive overview of the Partner Relationship Management (PRM) domain through an exhaustive literature survey. Current scenario, definitions/perspectives, breakdown of studies by nation, PRM as a software application, the need for PRM, the process of developing partner relationships, and major models, along with major defining constructs and other major insights, have been summarized in the area of partner relationship management using content analysis. The focus is on bridging the gap in the existing academic literature by providing a comprehensive compilation of partner relationship management literature inclusive of B2B and B2C scenarios for future researchers. A list of select premier academic databases has been used to identify the relevant research papers in the domain. This article will help in reducing the time and efforts of researchers by quickly providing a comprehensive view of the PRM literature.     

Fuzzy logic programming based knowledge analysis for qualitative comparative analysis

This paper presents a way to combine outcomes of various studies in a meta analysis framework that can use the results of mixed methods and also provide query based output for intelligent decision making. We enhance the Qualitative Comparative Analysis by utilizing fuzzy logic programming to provide effective ways of combining output of various studies. The results from various studies are used to develop an axiomatic knowledge database, and then the fuzzy programming logic engine processes it to present logical answers to decision maker’s queries to the system. We present a sample application to show the methodology being applied to an example problem.     

Firm resources and the development of environmental sustainability among small and medium‐sized enterprises: Evidence from the Australian wine industry

Scholars and industry professionals want clarification of the specific firm resources that influence the adoption and development of environmentally sustainable strategies. This paper, set in the context of the Australian wine industry, explores different firm resources that are beneficial for environmentally sustainable development and examines the role of management attitudes and norms in moderating this relationship. It establishes which resources small and medium‐sized enterprises (SMEs) should invest in to be more successful in following environmental principles. The findings of a survey of the owner‐managers of Australian wine‐producing SMEs are reported, and partial least squares structural equation modelling is utilized to analyze the data. Results clearly indicate that successful firms that manage their resources more effectively influence the application of environmental behaviour, with one distinct resource significantly influencing the disclosure of such behaviour. A moderating effect is established which supports the notion that pro‐environmental decision‐making in SMEs is heavily influenced by the attitudes and norms held by management.     

Guarded dual authentication based DRM with resurgence dynamic encryption techniques

Cloud computing is the emergent technology that face one of the significant issues time with data security while outsourcing the data onto the cloud in recent. Some cryptographic techniques have been used for protection in form of identity, attributes and prediction algorithms nonetheless these algorithms lack their performance and becomes are very prone to attackers when an unauthorized user reunited the system with dissimilar way for privileges to the similar data files. The essential need of this data security solved by some enhanced cryptographic techniques in DRM utilizing a secure privacy preserving data sharing with encryption techniques of Dynamic Unidirectional Proxy Re-Encryption. This technique is based on Cipher text Policy Attribute by providing the privacy, integrity and security of the data while retrieving.     

Modeling agility of supply chain

Agility is the fundamental characteristic of a supply chain needed for survival in turbulent and volatile markets, which are becoming norms as product life cycles shorten and environmental forces create additional uncertainty resulting in higher risk in the supply chain management. Agility further helps in providing the right product, at the right time to the consumer, which is the main objective of any supply chain. In the present paper, using interpretive structural modeling, interrelationships of the variables, influencing supply chain agility, have been derived. These variables have been categorized according to their driving power and dependence. This methodology provides a means by which order can be imposed on the complexity of such variables. The insight from model would help supply chain managers in strategic planning for improving supply chain agility.     

Work alienation of marketing employees: Influence of task,supervisory, and organizational structure factors

This study presents an integrated work alienation model that includes a number of relevant exogenous antecedents from the task, supervisory, and organizational structure domains. The study hypothesizes that these antecedents influence work alienation of marketing employees both directly and indirectly because of the effects they have on employees’ role stress and commitment to the organization. Simultaneous inclusion of relevant antecedents enables the study to establish the relative importance of each antecedent for work alienation of employees. The study also includes a comparative evaluation of the applicability of the proposed model for subgroups of employees stratified by gender. He obtained his Ph.D. at the University of Texas at Austin and has several years of practical experience in sales management. His research interests are in the areas of sales management, marketing strategy, and international marketing. He has previously published in the International Journal of Research in Marketing, Journal of Economic Behavior and Organization, Journal of International Business Studies, Journal of Personal Selling and Sales Management, and a number of other marketing/international journals. He obtained his Ph.D. at Ohio State University. His practical experience includes international trade of merchandise and sales and supply of industrial plants and equipment. His research interests are in the areas of international marketing and sales management. He has previously published in Advances in International Marketing, International Trade Journal, Journal of International Business Studies, and Journal of Personal Selling and Sales Management, and has contributed to several national and international conference proceedings. He obtained his Ph.D. at the University of Texas at Austin and has several years of practical experience in advertising management. His research interests are in the areas of advertising, marketing strategy, and international marketing. He has previously published in the Journal of Advertising Research and has contributed to several national conference proceedings.