Validating the international tourist role scale

This study was designed to validate the international tourist role scale and the three dimensions it revealed. The purpose of this attitudinal scale was to measure the tourist role typology. United States adult outbound tourists flying with 11 major airlines returned useful questionnaires. This study validated the role scale as a reliable one that properly identified three conceptual dimensions of international tourist typology and successfully provided measures of tourists’ novelty-seeking preferences on the three dimensions. The study demonstrated, however, that the scale would measure the novelty-seeking preferences of international tourists more effectively if it were supplemented by other measures.     

PUBLIC DECISION GUIDES FOR WATER RESOURCE DEVELOPMENT IN WESTERN CANADA1

The concern of the paper is public river basin development in Western Canada. It attempts to set forth public decision guides and objectives in development of water resource policy. Operational formulations that are useful in public natural resource development and management are considered. Cet article traîte du développement des bassins fluviaux publiques au Canada Ouest. Les auteurs tâchenl de formuler les indications ?opinion publique el les objectifs qui peuvent servir de guides pour arriver à une politique pour le développement des ressources ?eau. Les formulations opérationnelles qui sont utiles dans le développemenl et le ménagement des ressources nalurelles publiques sont aussi considérées.     

Buchbesprechungen

Ohne Zusammenfassung     

Using Limited Information to Support the Decision to Launch a New Product in the Fruit Juice Market: A Teaching Case Study

Fresh Juice Incorporated (FJI) is in the process of determining whether it should launch a new fruit juice, Genetically Enhanced (GE) Juice. The GE Juice meets consumers' demands for a tasty, nutritious product and it would be the first new juice product in the last fifteen years. Before FJI decides to launch GE Juice, it must analyze the uncertainty surrounding market size, market share, and price of GE Juice. Finally, if FJI decides to launch GE Juice, then they must decide if they will bottle the juice themselves or outsource this process. This case teaches students how to discuss the strategic implications of launching a new product and develop a net present value and financial feasibility simulation model given limited information.