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51.
An investigation of team information processing in service teams: Exploring the link between teams and customers 总被引:2,自引:0,他引:2
Dawn R. Deeter-Schmelz Rosemary P. Ramsey 《Journal of the Academy of Marketing Science》2003,31(4):409-424
In an effort to satisfy the needs of increasingly knowledgeable and demanding customers, many organizations are implementing
teams in customer contact positions. Unfortunately, stifled information flows and poor communication often impede their effectiveness.
To help managers build more effective teams, the authors develop and test a model of team information processing that includes
both antecedents (information acquisition, team norms, team size, and team longevity) and outcomes (customer satisfaction
with service). Data collected from 61 health care teams, as well as from 1,598 patients served by these teams, are used to
investigate the hypothesized relationships between variables. Partial support for the model is provided. Based on these findings,
implications for researchers and practitioners are offered.
Current knowledge is the life blood of knowledge work, and the ability to transfer it is a key differentiating characteristic
between effective and ineffective knowledge work teams.-Fisher and Fisher (1998:174)
Dawn R. Deeter-Schmelz (deeter-s@ohio.edu) (Ph.D., University of South Florida) is an associate professor of marketing at Ohio University. Her research
interests include customer contact teams, business-to-business electronic commerce, sales management, and scale development.
She has published in theJournal of Personal Selling & Sales Management, Industrial Marketing Management, theJournal of Marketing Education, theJournal of Marketing Theory and Practice, and theJournal of Business Logistics, among others.
Rosemary P. Ramsey (rosemary.ramsey@wright.edu) (Ph.D., University of Cincinnati) is associate dean in the Raj Sain College of Business at Wright
State University. Her research interests include relationship management and measurement. Prior to pursuing her doctorate,
she held marketing and sales positions for NCR Corporation. She has published in theJournal of the Academy of Marketing Science, theJournal of Retailing, theJournal of Business Research, theJournal of Personal Selling & Sales Management, and theJournal of Marketing Education, among others. 相似文献
52.
53.
This research provides empirical evidence for the usage of social media in the marketing of accommodation establishments in two Southern African countries. The usage of social networks in the accommodation sector of these two countries has received little attention in hospitality research. The study finds that social media is used very differently by marketers in the two countries. Marketers of accommodation establishments need to be aware of such differences and not assume that all countries use these media in the same way. The study provides evidence on how social media is utilised by accommodation establishments from a developing country perspective. Its findings are useful not only to marketers but also to researchers in the field of social media marketing, especially in the Southern African region. 相似文献
54.
Economic theory suggests that price competition is in part driven by actively searching buyers. An exploratory study in a major midwestern grocery market revealed that executives responsible for pricing decisions overestimate the size of the price-driven shopping segment. The reasons behind this perception and its impact on pricing decisions are examined. 相似文献
55.
Understanding the basis for differential pay practices by age is an important policy issue now that claims for pay discrimination on grounds of age may be mounted. Difficulties in determining the relative job worth and personal worth of workers in particular age groups are highlighted. We identify a need to develop a practical mechanism for assessing the validity of age‐related pay differences in keeping with contemporary notions of jobs and skills that will provide a basis for employers to demonstrate objective justification that their employment practices are not discriminatory. More comprehensive and wide‐ranging research is necessary to differentiate age‐related pay practices and develop further theoretical insights. 相似文献
56.
Rosemary P. Ramsey Greg W. Marshall Mark W. Johnston Dawn R. Deeter-Schmelz 《Journal of Business Ethics》2007,70(2):191-207
Demographic differences among consumer groups have become increasingly important to the development of marketing strategies.
Marketers depend heavily on the sales force to implement strategies at the consumer level and, not surprisingly, different
groups may view the salesperson’s role differently. Unfortunately, unethical sales practices targeted at various consumer
groups, and especially at seniors, have been utilized as well. The purpose of this study is to provide initial empirical evidence
of the ethical ideological make-up of four age segments outlined by Strauss and Howe (1991, Generations: The History of America’s Future 1584–2069, Morrow, New York) and to examine the propensity for these groups (seniors, in particular) to respond differentially to potentially
unethical sales tactics. Data were collected from 179 respondents representing the four generational age groups. MANOVA revealed
that the seniors in this study were distinct with respect to ethical ideology and less accepting of unethical sales tactics.
Managerial implications are discussed for sales organizations to maximize their effectiveness across consumer groups.
Rosemary P. Ramsey (Ph.D., University of Cineinnati) is Professor of Marketing in the Raj Soin College of Business at Wright
State University, Dayton, OH, USA. Rosemary spent several years as a marketing and sales practitioner in the private sector,
primarily for NCR Corporation. She is interested in relationship development as it pertains to buyer-seller interactions,
salespersons with their sales managers, and team dynamics. She has been on the faculty at University of Kentucky and University
of South Florida. She was in administration at Eastern Kentucky University, Cleveland State University, and Wright State University.
She is published in the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of Personal Selling
& Sales Management, among others. She was recently honored by Who’s Who among America’s Teachers and Who’s Who in Executives and Professionals.
Greg W. Marshall (Ph.D., Oklahoma State University) is Professor of Marketing and Strategy in the Roy E. Crummer Graduate
School of Business at Rollins College, Winter Park, FL, USA, Greg’s research centers on the areas of sales force selection,
performance, and evaluation; adoption and successful use of technology by salespeople; sales force diversity; decision making
by marketing managers; and intraorganizational relationships. He is Editor of the Journal of Marketing Theory and Practice.
His industry experience includes thirteen years in selling and sales management, product management, and retailing with companies
such as Warner Lambert, Mennen, and Target Corporation. He is a frequent consultant and trainer in the area of strategic marketing.
Greg serves on the editorial review boards of the Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management.He is co-author of the books, Sales Force Management 9e and Relationship Selling and Sales Management 2e, both published by McCraw-Hill, and Marketing: Real People, Real Choices 5e, published by Prentice Hall.
Mark W Johnston (Ph.D., Texas A&M University) is the Alan and Sandra Gerry Professor of Marketing and Ethics at the Roy E.
Crummer Graduate School of Business at Rollins College, Winter Park, FL, USA. Mark has conducted a number of seminars around
the world on a variety of topics including ethical issues in marketing, sales force motivation, managing turnover in the organization,
sales training issues, and improving overall sales performance. He has served as a marketing consultant to a number of organizations
around the country. A partial list of his research includes publications in theJournal of Marketing Research, Jotunal of Applied Psychology, Journal of Business Research, and Journal of Personal Selling
& Sales Management. He is co-author of the books Sales Force Marnagement 9e and Relationship Selling and Sales Management 2e, both published by McGraw-Hill.
Dawn R, Deeter-Schmelz (Ph.D., University of South Florida) is Chair and O’Bleness Professor of Marketing at Ohio University,
Athens, OH, USA. Her research interests include customer service teams, sales management and buyer-seller relationship issues,
business-to-business e-commerce, and scale development. She has published in Journal of the Academy of Marketing Science, Journal of Marketing Theory and Practice, Industrial Marketing Management, Journal
of Personal Selling & Sales Management, Journal of Marketing Education, and Journal of Business Logistics, among others.
In a marketplace where the consumer is King ... understanding the fundamental needs, values, icons and historical experiences
of the various generations is more critical than ever. Generational mindsets and feelings are major factors in determining
...an effective marketing strategy. —Fishman (2004), p. 4 相似文献
57.
H. William Batt 《American journal of economics and sociology》2016,75(2):346-371
Land ownership, as commonly understood today, originated with the enclosure movement during the English Tudor era almost four centuries ago. Karl Polanyi referred to this “propertization” of nature as the “great transformation.” That land, water, and air was a social commons is now archaic and forgotten, and with it the classical economic concept of rent, which was, in theory, once paid to royalty as the earth's guardian. Garrett Hardin's article, “The Tragedy of the Commons,” raised alarm about the abuse and loss of this realm, and he recommended constraints and privatization to prevent this. Most people view titles to landed property much as they do their household goods, but Henry George saw that the earth should be seen as a common resource and its value taxed to benefit everyone. This would restore economic equilibrium to market exchanges and pay for government services. The capture of natural resource rents can supplant taxes on wages and capital goods, and it comports with all textbook principles of sound tax theory. This policy can be the modern replacement for the commons, and implementing resource rent capture is both economically and technically feasible. 相似文献
58.
Using survey data for call centre establishments in eight countries, we examine the relationship between wages and human resource practices. High‐involvement work design and the use of performance‐based pay are significantly positively related to wages, whereas intensive use of performance monitoring is negatively associated with wages. These relationships are larger among liberal economies compared with co‐ordinated ones, but individual country differences are large and, in many cases, do not conform to expectations regarding institutional differences between liberal and co‐ordinated market economies. The exception is Denmark. 相似文献
59.
A bstract . Women receive better returns than men in authority in the competitive sector of the economy, all else being equal (including gender-type of occupation and firm size). This finding supports a hypothesis drawn from organizations theory and Becker (1971) (1957). In addition, this analysis shows that while differences in education and hours worked per week do help explain the gender difference in authority in the workplace , gender differences in domestic responsibilities have little direct effect on authority attainment. 相似文献
60.
Listening to your customers: The impact of perceived salesperson listening behavior on relationship outcomes 总被引:4,自引:0,他引:4
Rosemary P. Ramsey Ravipreet S. Sohi 《Journal of the Academy of Marketing Science》1997,25(2):127-137
A thorough understanding of how businesses gain and maintain long-term relationships with clients is critical in today’s environment.
This study develops a scale for salesperson listening behavior and investigates the impact of customers’ perceptions of salespeople’s
listening behavior on trust, satisfaction, and anticipation of future interaction. A structural equations model is developed
and empirically tested using a sample of new car buyers. The research results suggest that listening is a higher-order construct
composed of three dimensions: (a) sensing, (b) evaluating, and (c) responding. When customers perceive a high level of listening
behavior by a salesperson, it enhances their trust in the salesperson and leads to greater anticipation of future interaction.
Implications and future research issues are discussed.
Her research interests include measurement issues, buyer-seller relationships, sales technology, and creativity. She has published
inJournal of Retailing, Journal of Business Research, Journal of Personal Selling & Sales Management, and various other journals and proceedings.
His research interests include issues in personal selling, sales management, and channels of distribution. He has published
inEuropean Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Macromarketing, Journal of Marketing
Theory and Practice, Journal of Retailing, Psychology and Marketing, and various conference proceedings. 相似文献