Kundensegmentierung im Handel — Kaufmotive erkennen und nutzen

Konsumenten verhalten sich heute multioptional. Gelingt es H?ndlern, Einblicke in Kaufmotive ihrer Kunden zu gewinnen, k?nnen sie in ihren Sortimenten und Filialen ein klares und unverwechselbares Profil aufbauen und Marketingressourcen gezielt einsetzen. Dieser Beitrag stellt eine Anleitung zur Segmentierung nach Kaufmotiven vor und beschreibt am Beispiel des Textil-, M?belfach- und Lebensmitteldetailhandels sechs typische Kundensegmente.     

The heterogeneous regional effects of minimum wages in Poland

We evaluate the impact of large minimum wage hikes on employment and wage growth in Poland between 2004 and 2018. We estimate panel data models utilizing the considerable variation in wage levels, and in minimum wage bites, across 73 Polish NUTS 3 regions. We find that minimum wage hikes had a significant positive effect on wage growth and a significant negative effect on employment growth only in regions of Poland that were in the first tercile of the regional wage distribution in 2007. These effects were moderate in size, and appear to be more relevant for wages. Specifically, if the ratio of minimum wage to average wage had remained constant after 2007, by 2018, the average wages in these regions would have been 3.2% lower, while employment would have been 1.2% higher. In the remaining two-thirds of Polish regions, we find no significant effects of minimum wage hikes on average wages or on employment.     

Marginal Workers and Their Decisions to Work or to Quit

Abstract . What motivates the marginal worker to decide to work or to quit and collect unemployment insurance or welfare payments? A study of poultry processing plant workers in Georgia indicates that few quit to obtain more leisure. Dissatisfaction with compensation is only a secondary factor. Primary ones are cumulative dissatisfaction with work and the total work environment. Changes in supervision and in the Job structure are suggested.     

Assessing the Role of Business Schools in the Market for New Economics Ph.D.'s

The projected oversupply of new economics Ph.D.'s and its implications for college and university programs are explored. The authors discuss under-graduate enrollments, the emergence of business schools as a growth market for economists, relative salary movements, “field switching,” and shifts in the kinds of doctoral degrees that faculties have. Their findings are important both to those planning to earn Ph.D.'s in economics and to universities that train economists.