VALUATION OF BARRIER OPTIONS VIA A GENERAL SELF‐DUALITY

Classical put–call symmetry relates the price of puts and calls under a suitable dual market transform. One well‐known application is the semistatic hedging of path‐dependent barrier options with European options. This, however, in its classical form requires the price process to observe rather stringent and unrealistic symmetry properties. In this paper, we develop a general self‐duality theorem to develop valuation schemes for barrier options in stochastic volatility models with correlation.     

Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies

This research provides new knowledge on the development of marketing strategies in international new ventures (INVs) by applying the concept of entrepreneurial marketing to these early internationalizing firms. Using a qualitative approach, the authors identify the key dimensions of this concept in INVs, namely innovativeness and adaptation, and elaborate on both the defining elements and the development of these dimensions. They suggest that the innovativeness and adaptation of marketing strategies decrease during the global growth of INVs. Other contextual issues also underlie the development of international entrepreneurial marketing strategies; in particular, they appear to reflect the turbulence and global diversity of the environment and the market orientation of the INV. The marketing performance of INVs is determined by the fit between international entrepreneurial marketing strategies and the internal and external contingencies of the firm. Propositions for future research and managerial implications are provided.     

Effectiveness of Absurdity in Advertising Across Cultures

This paper examines the effect of absurd advertising on memory and persuasion across cultures. Drawing on Hofstede's cultural dimensions, it is hypothesized that the effect of absurdity on recall is culturally invariant, whereas the effect on attitude toward the ad is contingent on the recipients’ cultural orientation. The assumptions are tested using a between-subjects experimental design, in which we manipulated type of absurdity and used the cultural dimensions as blocking variables. Data was collected from 274 students in the United States, Germany, Russia, and China. We discuss theoretical and managerial implications of these findings as well as guidelines for further research.     

Fiscal Autonomy and Total Government Expenditure: An Austrian Case-study

The ongoing debate on the efficiency of a federal system versus a centralized system has lead to a diverse and unclear empirical picture of the effects of fiscal decentralization on public sector growth. For analyzing these effects it is crucial to consider the sub-national decision power on taxing and spending. In the current paper, we test for the effects of fiscal autonomy on total government expenditure using time series from 1955 to 2007 for Austria. Determinants of government expenditure are economic growth, fiscal illusion of policy makers, and the unemployment rate. We additionally account for different degrees of sub-national fiscal autonomy. Our econometric results suggest that the often-hypothesized dampening effects of fiscal autonomy cannot be corroborated for the Austrian system.     

Value Capture and Policy Design in a Digital Economy

Pervasive information and communication technology (ICT), intertwined with global dispersion of supply chains, is inducing a sizable structural transformation. All the articles in this special issue highlight that even though technology is the key driver, the reactions of businesses and countries to these transformations will depend on economic, political, and social arrangements within each organization and society. The competitive landscape of the ICT industry itself is likely to remain in flux. Also in other industries, both value creation and value capture are becoming increasingly complex—and remain more favorable for the developed countries than some commonly used measures suggest. According to the prevailing economic thinking, public policies should set market-friendly “rules of the game” and then stay out of the way. In the ICT domain, technical standards, spectrum allocations, and market power associated with various types of lock-ins play crucial roles calling for more active public involvement. In particular, the dynamic aspects of competition and anti-trust policies are important yet complex. While there is limited scope for sectoral or horizontal industrial policies, this special issue provides alternative avenues for considering matrix or systemic policies emphasizing education, openness, and national competitiveness.     

Zur Reform der Pflegeversicherung: Einstieg in ein nachhaltiges und wettbewerbliches System

Bundesgesundheitsminister R?sler hat für 2011 eine umfassende Pflegereform sowohl der Leistungsseite als auch der Einnahmenstruktur angekündigt. Die Autoren dieses Beitrags machen den Vorschlag, die umlagefinanzierte Pflegeversicherung um eine kapitalgedeckte S?ule zu erg?nzen.