园林工程造价控制

结合园林建设的工程造价管理的实际情况，从园林建设的全过程系统地、多方位地探讨了工程造价控制的优化问题，以期能给园林建设的投资方、建设方及从业人员提供一些参考。     

城市交通与城市空间结构演变

通过回顾城市交通和城市空间结构的发展演变过程,研究通过城市交通引导城市空间结构健康"生长"的有效途径,提出通过公共交通引导城市发展的TOD模式,以及适合中国特色的和谐城市形态和城市交通.     

综合管理体系及其实施指南的研究

依据ISO9001、ISO14001及OHSAS18001标准，对企业中的质量、环境及职业安全卫生要素进行了系统的整合，提出了综合管理体系模式及实施指南。     

浅论物流园区需求分析

从需求分析的角度探讨了物流园区高空置率的原因,并阐述了进行有效需求分析,提高物流园区投资效益的措施。     

Religion and International Trade: Does the Sharing of a Religious Culture Facilitate the Formation of Trade Networks?

A bstract .   Despite interest in the influence of religion on economic activity by early economists like Adam Smith, modern economists have done little research on the subject. In light of the apparent religious fervor in many parts of the global economy, economists' seeming lack of interest in studying how religious cultures enhance or retard the globalization of economic activity is especially surprising. This article makes a contribution toward filling this void by examining how religion affects international trade. Specifically, we examine whether the sharing of religious cultures enables the formation of exchange networks that can overcome the failure or nonexistence of other social and economic institutions necessary for completing complex international transactions. We apply an expanded gravity model of international trade to control for a variety of factors that determine trade, and we use two recently developed regression methods, scaled OLS and nonlinear least squares, to exploit the model to its fullest. We find that the sharing of Buddhist, Confucian, Hindu, Eastern Orthodox Catholic, and Protestant cultures by people in different countries has a significantly positive influence on bilateral trade, all other things equal. The sharing of Roman Catholic culture has a significantly negative influence on bilateral trade, and the sharing of Islamic and Judaic cultures neither promotes nor discourages international exchange. These results suggest that some religious cultures are more conducive than others for forming international trade networks.     

Public goods provision: Unit-by-unit cost-sharing rules and the core

In a simple model of one public good producible from one input, we show that unit-by-unit cost-sharing rules have two properties. First, a unit-by-unit cost-sharing rulealways chooses a core allocation. Second, every allocation in the core will be chosen by at least one unit-by-unit cost-shring rule. We argue that costs should be shared on a unit-by-unit basis. We propose a simple mechanism to implement the family of unit-by-unit rules. Received: 18 May 2005, Accepted: 6 December 2005 JEL Classification: H41, C72, D78 I thank Hervé Moulin for helpful comments and discussions. All errors are mine. Financial support from the Hong Kong Research Grants Council under grant RGC-DAG99/00.BM52 is gratefully acknowledged.     

可口可乐汽水这样做市场营销工作(下)

品牌宣传 1、企业形象设计 --突出品牌品牌是商品的翅膀,商品依靠品牌的响亮而远走高飞.品牌深入人心之后,一是能够超凡脱俗,登上高品味销售的台阶,摆脱出同类产品混战的泥淖;二是能够荫及子孙,导致冠以该品牌的多品种产品均会受到市场认同,增加销售.品牌宣传与市场营销网络建立互为促进,当二者均有所建树后,对于消费者来说,生产企业在何处已不重要了.因此,公司积累无形资产的核心是树立品牌,企业形象设计(CIS)的全部策划都要围绕突出品牌来做,否则就会合本求末、事倍功半.     

搞好《建筑工程概预算》课程教学的思考

根据《建筑工程概预算》课程的特点,结合教学实践经验,对如何搞好该课程的教学做了一些思考：强调课程重要性,使学生明确课程学习的意义;精心挑选教材,备足教学参考资料;注重培养学生分析、解决问题的能力和自学能力;开展课程设计教学,提高教学质量;充分发挥教师的主导作用,培养“双师型”的教师;教学中理论联系实际,支持、鼓励学生参加执业资格证考试。