Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry

Previous studies on consumer-based brand equity (CBBE) have maintained that CBBE is a multidimensional construct which reflects both consumers’ perceptions and attitudes. However, only few of the extant CBBE models emanate from the context of automotive brands. As such, this present study employs a qualitative approach using a semi-structured face-to-face interview among 11 informants, to explore the concept of CBBE in the context of automotive brands. Also, this study explores the role of social media communications in developing CBBE for automotive brands. The findings of this research demonstrate that CBBE is a valid concept which reflects consumers’ perception and mindset towards their knowledge, which are reflected through brand awareness, hedonic brand image, functional brand image, and brand sustainability of automotive brands. Additionally, the marketing activities and communication contents on social media play an important role in improving the perception of automotive brands in consumers’ minds, hence the development of automotive CBBE. The theoretical implications of these research findings are that this study provides an insight into the feasibility of developing a specific CBBE model for automotive brands. Practically, this study presents insights for brand manager on the importance of developing CBBE through social media communications.     

What's the point of European Sectoral Social Dialogue? Effectiveness and polycontexturality in the hospital and metal sectors

Drawing on pragmatism and systems theory, this article analyses how participants in the European Sectoral Social Dialogue in the metal and hospital committees understand its effectiveness. We find that the participants have a broad understanding of effectiveness compared with the European Commission and existing research. Participants do not dismiss the importance of direct effects on working conditions in member states but downplay it in comparison with indirect effects from, and effectiveness in, European Sectoral Social Dialogue. That is, horizontal learning, knowledge sharing and pragmatic bottom-up work to reach consensus are emphasised as more prominent than top-down regulatory effectiveness.     

Entrepreneurship and market size. The case of young college graduates in Italy

We analyse empirically the effects of urbanization on Italian college graduates' work possibilities as entrepreneurs three years after graduation. We find that doubling the province of work's population density reduces the chances of being an entrepreneur by 2–3 percentage points. This result holds after controlling for regional fixed effects and is robust to instrumenting urbanization. Provinces' competition, urban amenities and dis-amenities, cost of labour, earning differentials between employees and self-employed workers, unemployment rates and value added per capita account for more than half of the negative urbanization penalty. Our result cannot be entirely explained by the presence of negative differentials in returns to entrepreneurship between the most and the least densely populated areas. In fact, as long as they succeed in entering the most densely populated markets, young entrepreneurs are able to reap-off the benefits of urbanization externalities: the elasticity of entrepreneurs' net monthly earnings with respect to population density is 0.02–0.03.     

Lasting lending relationships and technical efficiency. Evidence on European SMEs

Linking the theoretical predictions of the research on lending relationships with those of the literature on managerial incentives, we investigate whether the duration of credit relationships impacts on SMEs’ technical efficiency. Our hypothesis is that the balance between costs and benefits of enduring banking relationships might have heterogeneous effects on managers’ incentives depending on the level of firms’ indebtedness. Using a large sample of European SMEs, observed in the period 2001–2008, and adopting both parametric and non-parametric measures of efficiency, we find that the positive impact of longer lending relationships on efficiency decreases as indebtedness increases, suggesting that moral hazard problems may endanger firms’ technical efficiency.     

Which workers gain upon adopting a computer?

Abstract.  Using the Canadian Workplace and Employee Survey and controlling for individual and establishment fixed-effects, we find that within a year of adopting a computer, the average worker earns a 3.6% higher wage than a worker who did not use a computer. Returns are even larger for managers and professionals, highly educated workers, and those with significant prior computer experience. Employees who adopt computers for use with applications that require high cognitive skills earn the highest returns.     

Voluntary Development Restrictions and the Cost of Habitat Conservation

The management of economic activity on private land plays an important role in the effort to maintain and improve environmental quality in the United States. The paper develops a conceptual framework and an econometric model of the value of undeveloped land to show how preexisting development restrictions affect the cost of protecting habitat. The model is applied to the case of preserving vernal pools in California's Sacramento County by prohibiting development on agricultural land. Ignoring the existence of California's program of differential property tax assessment of farmland is shown to result in a large overestimate of the cost of habitat protection.     

Dispersion in Dispersion: Measuring Establishment-Level Differences in Productivity

We describe new experimental productivity dispersion statistics, Dispersion Statistics on Productivity (DiSP), jointly produced by the Bureau of Labor Statistics (BLS) and the Census Bureau, that complement the official BLS industry-level productivity statistics. The BLS has a long history of producing industry-level productivity statistics, which represent the average establishment-level productivity within industries when appropriately weighted. These statistics cannot, however, tell us about the variation in productivity levels across establishments within those industries. Dispersion in productivity across businesses can provide information about the nature of competition and frictions within sectors and the sources of rising wage inequality across businesses. DiSP data show enormous differences in productivity across establishments within industries in the manufacturing sector. We find substantial variation in dispersion across industries, increasing dispersion from 1997 to 2016, and countercyclical total factor productivity dispersion. We hope DiSP will enable further research into understanding productivity differences across industries and establishments and over time.     

Managing R&D-marketing integration in the new product development process

Cross-functional coordination and collaboration between R&D and marketing is crucial to the success of the new product development process. By understanding how organizational characteristics influence the quality and quantity of information exchanged during the planning and implementation stages of innovation, managers can take steps to increase the communication within their firm, and thereby increase the probability of new product development success. This examines the effects of several organizational characteristics posited to play an important role in the effective cross-functional information exchange using data collected from 376 U.S. firms. The authors found (1) positive impacts on information exchange are attributed to a formalized system of procedural interaction, the quality of the cross-functional relationship, and a joint-rewards structure; and (2) the quality and quantity of cross-functional information exchanges are influenced negatively by the lack of credibility, and positively by rewards for interaction and a high quality of cross-functional relationship.