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ABSTRACT Recent advances in technology have led to the emergence of smart technology systems in brick-and-mortar stores. This study aims to explore the factors that influence customer adoption of in-store smart technology in a retail setting. By adopting the motivation, opportunity, and ability framework, the present study examines the role of relative advantage, perceived complexity, flow experience, enjoyment, retailer support, perceived attractiveness, technology readiness, and self-efficacy in customer perception of shopping effectiveness, which in turn, impacts their adoption intentions. By adopting a quantitative approach, a survey questionnaire was used to collect 747 responses from Australia and Indian retail shoppers. The results show that the motivation, opportunity, and ability framework provided a very insightful way for understanding customer adoption of IST. Specifically, we find significant differences in the role of flow, retailer support, and perceived attractiveness in determining customer evaluation of in-store smart technology for Australia and India. Findings have important managerial implications. 相似文献
63.
Despite the consensus in the employee share ownership (ESO) literature for the need to explore contexts that influence ESO outcomes, studies examining two important factors, national context and status of the economy, are limited. In this study, the authors compare the outcomes of ESOs in Britain and South Korea during economic expansion and downturn. The results demonstrate that, during an economic expansion, the effect of ESOs in increasing employee commitment is stronger in South Korea, while their effect in decreasing employee turnover is stronger in Britain. However, during an economic downturn, the authors find no evidence for these effects in both societies. The findings lend support to the contingency perspective in managing ESOs and provide meaningful implications and guidance to the literature. 相似文献
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Suresh Malodia Pankaj Singh Vinay Goyal Atri Sengupta 《Journal of Marketing Communications》2017,23(5):493-512
The present study aims to understand the impact of congruence between brand and celebrity personality on consumers attitude and purchase intentions. The data were collected from 382 business school students in India. Drawing from the theoretical frameworks of Attribution theory, Attitude theory, User imagery, Elaboration Likelihood Model, and match-up hypothesis, results reveals that congruence between celebrity and brand personality positively impacts the brand recall, brand associations, and reinforces the brand personality. Which favorably and significantly impacted attitude toward the advertisement and brand. Attitude toward brand has positively impacted purchase intention. ‘Brand personality self-image congruence’ and ‘involvement level with the brand’ were found to moderate the impact of brand association and brand personality reinforcement on attitude toward advertisements and brand. The paper provides practical implications for the advertisement agencies and media managers. 相似文献
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67.
Global Imbalances: Is Germany the New China? A Skeptical View 总被引:1,自引:1,他引:0
In this paper we evaluate the current account patterns of China and Germany. We point out that China’s current account surplus
as a share of global GDP in recent years resembles that of Germany’s. Yet, an important difference is that the Euro block’s
current account inclusive of Germany has overall been balanced, whereas emerging Asia’s current account inclusive of China
has mostly been characterized by sizable surpluses. We further find that both China and Germany’s current account surpluses
seem to be accounted for by common factors. However we have reasons to doubt the long run viability of these current account
trends in future decades. Demographic transitions in China and Germany are projected to reduce their surpluses, and this effect
is stronger for Germany. We also discuss plausible reasons to doubt the extent to which the Euro block will move towards significant
surplus in the coming years. 相似文献
68.
This paper develops a dynamic framework for analyzing an individual’s choice between a Preferred Provider Organization (PPO)
and a Health Maintenance Organization (HMO) under uncertainty regarding future health. We explicitly model health as a stochastic
process whose fluctuations arise from three sources, one deterministic and two stochastic. Health evolves over time with a
downward drift over the lifespan. In addition, health is subject to small, mean zero random fluctuations. Finally, there exists
a small possibility every period of a serious illness resulting in a large, discrete fall in health. Under this characterization
of health uncertainty, we develop a Real Options model valuing flexibility in health plan choice which takes into account
the embedded flexibility to receive coverage for out-of-network care if the PPO health plan is chosen. Our model suggests
that greater health problems increase the value of the option to go out of network for the PPO enrollee. 相似文献
69.
South Africa is unique in that it has commercialised genetically modified (GM) crops and has a functional biosafety system, which allows for trade in both GM and non-GM crops, despite being surrounded by countries banning the use of GM products. This paper analyses the past achievements and evolving changes in marketing and trade policies for GM products in South Africa. A quantitative analysis of South Africa's GM imports and exports demonstrates the success of South Africa's flexible regulatory system. Yet a review of recent reforms indicates a trend towards more rigid trade and marketing regulations of GM products. This paper suggests five policy recommendations to improve rather than rigidify regulations and allow South Africa to adapt to global changes, manage risks and take advantage of potentially promising new GM technologies. 相似文献
70.
Jati K. Sengupta 《Applied economics》2013,45(2):273-283
Measurement of efficiency of the frontier production function by Farrell's convex hull method is generalized here in two aspects. One develops a minimax method of estimation by following the Chebyshev principle and the other develops a dummy-variable method of stratifying the entire data set before ordinary regressions are performed to estimate the production frontier. An empirical application to educational production functions illustrates these methods. 相似文献