Market segmentation of airline cargo transport

This study evaluates the market segmentation of airline cargo transport according to service requirements of air freight forwarders. Data obtained using a questionnaire survey reveal that cargo safety is perceived as the most important service attribute, followed by freight rate, cargo tracking, and flight punctuality. Factor analysis is employed to group service attributes into six categories, namely assurance, promptness, empathy, convenience, value added, and customization. According to these service attributes, users of airline cargo transport are then classified into three market segments, namely professional service-oriented, empathy-oriented, and express service-oriented air freight forwarders. Suggestions on marketing strategy formulation for each respective segment are also provided as references to airlines.     

伊利常温液态奶在嵊州市的市场营销策略研究

随着国家和地方对奶业发展的鼓励和支持,以及我国居民生活水平提高,带来的奶制品消费比例的逐年提高,我国奶业呈现高速发展的局面。从2003年至今,伊利集团始终以强劲的实力领跑中国乳业,并以极其稳健的增长态势成为了持续发展的行业代表。通过对目前伊利常温液态奶在嵊州市的市场营销策略的现状以及存在的问题进行分析,并提出相应的对策,希望对伊利常温液态奶在嵊州市的持续健康发展有所帮助。     

辽宁棚户区改造:改变居住环境的综合整治与完善配套

辽宁棚户区的形成与其他国家的贫民住区不同,因此其改造模式也有别于其他国家或地区。从理论上分析,辽宁棚户区的改造基本符合经济学的外部性原理,特别是环境外部性。辽宁棚户区改造,实施了系统推进,对居住环境进行综合整治,完善了相关配套,改善了棚户区居民的居住条件。基础设施投入增加,改善了城市环境,体现了人与环境的和谐共赢。辽宁棚改不仅是民生工程,同时也是环境工程,在实践中形成了可借鉴的经验。     

《税务会计与纳税筹划》教材教法创新研究

原有《税务会计与纳税筹划》教材的内容和结构体系比较单薄,不能适用培养学生的创新能力和解决问题能力的要求。因此我们整合了原有知识内容,打破学科界限,把相关学科知识有机结合和综合运用,从税务理论角度重点突出提高学生的综合素养;从纳税筹划实务的角度重点突出对学生能力的培养。在教学中树立以学生为本的理念,将学生的知识学习与能力培养有机结合;将学生的被动学习转化为主动学习。     

When does perceived leader regulatory-focused modeling lead to subordinate creativity? The moderating role of job complexity

This study identified job complexity as a moderator that influences the relationship between perceived leader regulatory-focused modeling and followers' creativity. Using a sample of 340 employees and their supervisors from five Chinese companies, the authors found that (1) perceived leader role modeling (promotion-focused/prevention-focused) is related to followers' creativity and (2) job complexity moderates the relationship between perceived leader regulatory-focused modeling and creativity. The authors discussed implications of these results for research and practice.     

Individual well-being in urban China: The role of income expectations

Using household survey data, we study the determinants of individual well-being in urban China, emphasizing particularly the role of income expectations. First, we find that individual well-being increases contemporaneously with own income and decreases with community's average income, consistent with findings reported in previous studies. This result holds when we replace income with consumption and when we consider employment and health status of other family members. Second and more important, we find that income expectations have a positive and significant effect on individual well-being. This result is robust to alternative model specifications and to controls for optimistic personality. Instrumental variable estimates and endogeneity tests suggest that the positive relationship between well-being and income expectations is genuine. Our finding has the potential to explain why reported well-being has declined in China despite the spectacular economic growth in the past decades.     

公司治理内生性研究述评与展望

近年来,公司治理领域的研究取得了丰硕成果,但对于公司治理内生性的研究还缺乏系统性。首先从理论上对公司治理内生性进行了介绍,然后从实证研究角度对公司治理内生性进行了详细阐述,指出了工具变量法与2SLS关系,丰富了公司治理内生性研究。在此基础上,对以往公司治理内生性研究进行了梳理与评析,并对公司治理内生性研究的未来发展趋势进行了展望。     

府谷医改模式及其启示

2011年是中国新一轮医改的攻坚之年,这次改革既关系到下一轮医改的启动和展开,又关系到"十二五"奋斗目标的全面实现。在这样的紧要关头,府谷县"双补双管四结合"的新医改模式为全国新一轮医改实践提供了值得借鉴的经验和依据。本文从分析府谷医改模式的特点出发,力图揭示和归纳这一模式的典范作用和推广价值,以期为我国的医改理论探索和实践奉献微薄之力。     

城市土地综合承载力评价研究——以杭州市为例

本文从土地综合承载力概念入手,从水土资源承载、社会承载、生态承载和经济承载四方面构建了杭州土地综合承载力评价指标体系(4个层次22项指标),运用均方差决策法、层次分析法、多指标综合评价法及聚类分析法等对杭州土地综合承载力进行纵向和横向的比较分析,纵向比较以2004-2010年杭州土地综合承载力变化情况为主,横向比较则将杭州与其他23个城市共同比较。结果表明,杭州土地综合承载力逐年提高,经济承载和社会承载贡献最大,水土资源承载和生态承载成为主要障碍因素;在24个比较城市中,杭州土地综合承载能力处于中等水平,尚有较大提升空间。在此基础上,提出了提高杭州土地综合承载力的建议。     

从经济法透析山寨制造

近年来"山寨制造"这一词汇,逐渐成为家喻户晓的新词,尤其在年轻人中间,更为广泛流传,一时间山寨制造成为一种时尚,成为一种潮流。经济发展推动了这一现象的出现,与此同时,消费者的需求也为这一现象提供肥沃土壤。在中国目前环境下,被炒热的山寨制造符合一部分民众的利益,但从长远来看,山寨制造对消费者,国家经济发展的规制都具有消极影响。本文从反不正当竞争法和产品质量法两个维度透析山寨制造,对山寨制造进行重新定位。