Congruity's role in website attitude formation

Retailers with physical stores that also have an online presence (one form of multi-channel retailers) have unique challenges. Consumers bringing their prior attitudes towards the retailer to the site is one such challenge. However, researchers studying website issues focus only on consumers' evaluations of website characteristics, failing to account for how prior attitudes towards the firm and congruity of the website with the retailer's physical store image might affect information processing and attitude formation. The current study draws on categorization theory, by proposing that increases in the congruity between the retailer's known offline and their online presence should decrease the emphasis new visitors place on website characteristics (a piecemeal process) and increase the influence of their prior attitudes towards the firm (an attitude transfer process). Results support predictions and provide guidance for multi-channel retailers.     

The power of plain: Intensifying product experience with neutral aesthetic context

Product packaging aesthetics can be the first observable signal of a product??s underlying traits. Two experimental studies examine the impact of package aesthetics on consumers?? evaluations of sensory hedonic products. The studies show that when paired with inferior or superior product quality, neutral package aesthetics can serve to intensify the negativity or positivity of product experience. Results indicate that surprise and disappointment mediate the relationship between package aesthetics and product evaluation. These findings provide evidence that an aesthetic, which serves to neutralize expectation states and in turn intensifies experience through contrast, may be as important of a contextual factor to consider as aesthetics that bias perceptions via a halo effect.     

Contingent Work and Its Contradictions: Towards a Moral Economy Framework

This article proposes the lens of moral economy as a useful ethical framework through which to assess HRM practice, with a particular focus on the strategic use of contingent work (??non-standard?? employment practices including temporary, agency and outsourced work). While contingent work practices have a variety of impetuses we focus here on their strategic use in the pursuit of economic and flexibility goals. A review of the contingent work literature conveys mixed messages about its outcomes for individuals, and more opaquely, for organisations: on the one hand transferring risks yet on the other, creating opportunities. A moral economy lens views employment as a relationship rooted in a web of social dependencies, and considers that ??thick?? relations produce valuable ethical surpluses that represent mutuality and human flourishing. Applying such an approach to the analysis of contingent work enables a fresh interpretation of contradictory individual and collective outcomes observed in the research literature. We suggest that evaluations informed by moral economy offer a more holistic appraisal of HRM practices such as contingent work, where both economic and social opportunities and costs can be more fully seen. In this way we not only highlight the ethical inadequacies of neglecting the human in HRM but also the conceptual pitfalls of analytically separating the economic from the social.     

Gender gaps and reentry into entrepreneurial ecosystems after business failure

Small Business Economics - Despite the significant role played by serial entrepreneurs in the entrepreneurial process, we know little about group differences in reentry decisions after business...     

Subculture as learning context: subcultural music consumption as language,channel and journey

ABSTRACT

Subcultures cultivate alternative and resistive discourses and practices as well as transcendental meanings, experiences and identities. Yet, current knowledge falls short in documenting the ways in which subcultures facilitate learning. Therefore, this study empirically investigates the ways in which music subcultures offer consumers a learning context and potentially transformative process. Via an extensive online and offline ethnographic research design, the findings show how music subcultures enable learning at both the individual and collective levels. Findings reveal that the language of music awakens, the channel of music engages, and the music as journey of experiences facilitates action, navigation from one subcultural scene to another, alternative ways of knowing and critical social learning. Subcultures of music therefore provide consumers with a highly informal and unstructured experience in a participative, (inter)active, creative learning context.     

Understanding college students' opinions on a smoking policy

Because of the negative aspects of smoking, the US National Center on Addiction and Substance Abuse has recommended that university campuses should be smoke free. The purpose of this research was to learn students' opinions about the effectiveness of a smoking policy on campus. The policy simply stated there should be no smoking within 30 feet of a building. However, no areas were designated as smoking areas. Using phenomenological inquiry, the authors observed and interviewed both smoking and non‐smoking students. Findings suggest that the existing smoking policy was weak and often ignored. Students felt the purpose of the smoking policy should be clearly stated because they were not sure if the policy was intended to make smokers quit or prevent them from smoking in front of doors. This study demonstrates the utility of careful observation as a prelude to the design and implementation of qualitative data collection methods. The results indicate observation is a valuable part of a qualitative research strategy.     

Socially Responsible Processes of Small Family Business Owners: Exploratory Evidence from the National Family Business Survey

The purpose of this exploratory study is to ascertain the impact of family, business, and community factors on the socially responsible processes of small family businesses, and investigate the influence of financial success and attitudes toward community on these processes. The research is grounded in the Sustainable Family Business Theory, which has been enhanced to include the interactive and collaborative action, both economically and socially, of family businesses and their communities. Data are from the National Family Business Survey, 2000 panel. The processes studied include interpersonal transactions in the form of community leadership and holding an elected or appointed office, and resource transactions in the form of providing financial or technical assistance in community development, and providing donations to local programs. Models assessed the probability and intensity of assistance provided by family businesses. The findings indicate that the social and economic climate of the community may contribute to the performance of responsible actions by businesses because human, social and financial capital resources from both the family and the business can be used to solve problems in the community. The most robust result was that individuals with very positive attitudes about their local communities were more likely to serve in leadership positions and make financial and technical contributions to the community. Business owners in economically vulnerable communities were willing to assume more responsibility to fill leadership positions in the community and make substantial contributions of financial and technical assistance than those in less vulnerable communities. Policymakers must recognize the many contributions of family businesses and forge rural developmentpolicies that not only help sustain existing businesses and fuel the engine of economic growth, but encourage human capital development, and, in turn, enhance the contributions of the family and the business to their community.     

Symposium. Effects of affect and traits in U.S. presidential candidates. Leadership quality and follower affect. Role of measurement error in assessing qualities of presidential candidates. The authors respond. Perception is reality—in the minds of the voters: An interview with David Albritton

In the Winter, 2008 issue of JLS, authors David Albritton, Sharon Oswald, and Joseph Anderson presented their research regarding the relationship between perceived leader traits of U.S. presidential contenders and both voter‐perceived leadership quality and behavior. The Abstract from that article serves as an introduction for the three responses from Appa Rao Korukonda, C. Dean Pielstick, and Brian Sloboda. To further enhance the discussion, Albritton, Oswald, and Anderson revisit their work. An interview conducted by Allan Ament with David Albritton concludes this Symposium.     

ESOPs, takeover protection, and corporate decision-making

ESOPs have the potential to align the interests of employees and owners and may increase firm value. However, employee ownership may also strengthen the position of entrenched management. The literature predicts that firms newly protected from takeover threat will tend to (1) increase long-term investment and (2) require additional external monitoring, and/or (3) may use leverage as part of an overall antitakeover strategy. We examined firms that have adopted ESOPs and find that firms raise the level of capital expenditures, research and development expenditures, and dividends. (JEF G320)