广东民营中小企业适度规模发展的思考

广东民营企业的发展存在大多数民营企业规模偏小和部分民营企业盲目扩张两大问题。本文分别分析了其局限性和危害性，并提出了民营企业适度规模发展的若干对策。     

石家庄市地震危险性评价

本文在分析石家庄市及邻近地区活动性构造及地震活动特征的基础上，运用数理统计的方法，对市区的地震危险性进行了评价。认为未来百年内市区可能发生的最大地震为５级左右，其地震危险性主要来自河北平原地震带的影响。     

4P、4C与4R:交易费用经济学的视角

4P是经典营销理论的核心内容之一。随着经济、文化和技术的全球化与区域化不断发展,市场竞争异常激烈,顾客在大部分领域取得了绝对的选择权,营销理论随之出现了4C和4R等“崭新”内容。从交易费用经济学的角度看,4C和4R不是对4P的替代,而是一种重要补充和发展。     

Conflict management and innovation performance: An integrated contingency perspective

In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional, and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical results both support and question some of the previous findings in conflict research. The results indicate that integrating, accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive and destructive conflict in an innovation context. Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina. Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others. R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business marketing, word-of-mouth promo-tion, services marketing, and negotiation. Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina. Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing.     

基于DS-CDMA的三种扩频序列发生器的设计与分析

码分多址（CDMA）技术的摹本原理是采用扩频技术。扩频序列的设计就是构造不同结构的具有良好特性的伪随机序列来满足CDMA系统的要求。目前使用最多的是m序列和Gold序列及Kasami序列。文中从理论和工程实用角度对这些扩频序列的性能和特点进行了分析，同时采用MATLAB分别给出了m序列、Gold序列及Kasami序列等的互相关函数特性。     

体育教学与素质教育

本文着重阐述了体育教学与素质教育的关系,体育教师不断提高自身素质是实现素质教育的基本保证,树立全面素质教育观念是体育教学实现素质教育的思想基础。     

中国要寻求建立网络经济的新规则

网络经济的发展，使全球面临的一个重大挑战是制定标准和确定标准的过程，这项工作应该进行得足够快和足够好，促进数字化网络的发展，这不但需要专业基础，也需要奠定法律和政策基础，制定、支持和修改这些标准，解决有争议的问题，能够把这些事情做好，中国的经济会发展得更快，我们的国际竞争力也会大大提高。     

开放经济条件下江苏农业结构战略性调整的对策措施

江苏既是一个经济大省，又是一个农业大省，在开放经济条件下，江苏的农业发展面临着国内外市场的双重挑战，因此，必须充分发挥江苏农业的比较优势，加快农业结构的战略性调整，其中特别重要的是：应当以主导产业为依托，推进农业产业化经营；大力发展名、特、优等地方品种，使之成为壮大县域特色经济的亮点；大力发展外向型农业，确立江苏农业的国际竞争优势；同时，还要构建开放经济条件下促进江苏农业结构战略性调整的保障体系。     

烟草商业企业物流成本定额管理探析

系统介绍了WS烟草物流分公司物流成本定额管理体系的运行情况,对成本定额体系最终制定形成的过程和成本定额在提升物流质效中如何发挥作用进行了详细阐述。然后针对该公司物流成本管控的现状和存在的问题,提出建立物流成本定额管理体系,以实现企业物流的降本增效。     

自适应聚类视角下学科领域主题分析——以物流学科为例

基于改进关键词重要性和近邻传播聚类算法,提出了一种学科领域主题分析方法,通过词频分析法和作者潜意识行为计算高频关键词权重,借助共词分析和Ochiai系数构建带权重高频关键词相似性矩阵,利用近邻传播聚类算法对学科领域主题进行自适应提取与分析。以CSSCI收录的2015—2019年物流学科领域期刊论文为研究对象,借助新方法对其进行主题分析,研究结果表明:高重要性的关键词不一定是核心主题,核心主题与同一簇内其它成员关键词最为相似。与此同时,近五年物流学科存在“降本增效”“区域物流一体化”“现代物流技术研究与创新”“物流体制改革与产业转型升级”“农村物流与农产品物流”“电子商务与跨境电商”“可持续发展理念”等七大热门主题。