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881.
Sarah J. Todd Rob W. Lawson 《International Journal of Nonprofit & Voluntary Sector Marketing》1999,4(3):235-244
While marketing academics have long advocated the application of marketing principles by not-for-profit organisations, a review of the literature suggests that attempts to segment financial donors have primarily concentrated on demographic variables. Recently, there have been moves to gain a better understanding of more psychographic influences on individuals' propensity to contribute to charities. It is proposed that the concept of values offers potential for enhancing this understanding. Findings confirm some earlier studies in that demographics such as age, education and household income significantly discriminate between heavy and light donors. Additionally, ten of the initial 56 values tested contribute to the overall discriminant model obtained. The profiles obtained suggest that distinct promotional strategies, with emphasis on different reasons for donating, may appeal to the two groups. Copyright © 1999 Henry Stewart Publications 相似文献
882.
This article deals with goal programming as an aid to resolving transportation problems. The objective of this study is to demonstrate the use of goal programming as an approach to reducing total cost in transportation problems that possess variable supply and demand requirements. A generalized goal programming model is formulated and applied to a series of transportation problem situations based on the empirical data provided by a medium-size trucking firm. Comparison of the results demonstrates the cost advantage of using the goal programming model in place of the transportation method and integer interval linear programming. 相似文献
883.
Kesten C. GreenAuthor Vitae J. Scott ArmstrongAuthor Vitae 《International Journal of Forecasting》2011,27(1):69
When forecasting decisions in conflict situations, experts are often advised to figuratively stand in the other person’s shoes. We refer to this as “role thinking”, because, in practice, the advice is to think about how other protagonists will view the situation in order to predict their decisions. We tested the effect of role thinking on forecast accuracy. We obtained 101 role-thinking forecasts of the decisions that would be made in nine diverse conflicts from 27 Naval postgraduate students (experts) and 107 role-thinking forecasts from 103 second-year organizational behavior students (novices). The accuracy of the novices’ forecasts was 33% and that of the experts’ was 31%; both were little different from chance (guessing), which was 28%. The small improvement in accuracy from role-thinking strengthens the finding from earlier research that it is not sufficient to think hard about a situation in order to predict the decisions which groups of people will make when they are in conflict. Instead, it is useful to ask groups of role players to simulate the situation. When groups of novice participants adopted the roles of protagonists in the aforementioned nine conflicts and interacted with each other, their group decisions predicted the actual decisions with an accuracy of 60%. 相似文献
884.
885.
Donald D. Bergh Brian L. Connelly David J. Ketchen Jr Lu M. Shannon 《Journal of Management Studies》2014,51(8):1334-1360
Actors within organizations commonly must make choices armed with incomplete and asymmetrically distributed information. Signalling theory seeks to explain how individuals are able to do so. This theory's primary predictive mechanism is ‘separating equilibrium’, which occurs when a signal's expectations are confirmed through experience. A content analysis finds that most strategic management signalling theory studies have not fully leveraged separating equilibrium. This presents two possible paths for future research. First, some researchers may wish to incorporate separating equilibrium. We illustrate how doing so can uncover new relationships, generate novel insights, and fortify the theory's application. Others who want to theorize about signals, but not examine separating equilibrium, could integrate ideas from signalling theory with other information perspectives. Here a signal becomes one stimulus among many that corporate actors interpret and act upon. We provide research agendas so strategy scholars can apply signalling theory most effectively to meet their research objectives. 相似文献
886.
Weitz AJ 《Hospital materiel management quarterly》1995,17(2):75-79
This article introduces active learning, which is an innovative education methodology for the workplace classroom. It is used to help people remove their fear, resentment, and resistance to the change process itself. Active learning makes education more effective compared with the predominantly used traditional lecture-type teaching methodology. 相似文献
887.
We use a simple model to show that there is a positive relationship between monetary policy preferences for output stability, real rigidity and macroeconomic persistence. This result has two non‐trivial implications. First it suggests that output stabilization may be a less desirable policy target since it generates real rigidity and macroeconomic persistence. Second, it provides a theoretical rationale as to why models in which monetary policy does not respond to output have been typically unable to replicate the persistence observed in real data. 相似文献
888.
N. J. Molenaar 《Quality and Quantity》1991,25(2):167-187
In this article an overview is presented of some 50 methodological studies on survey questioning, published from 1986 until 1987. 相似文献
889.
Ermisch JF 《Oxford bulletin of economics and statistics》1980,42(2):125-143
Recent research has shown strong support for the model of reproductive behavior derived from the new home economics, and it is shown in this discussion that the evidence from the Federal Republic of Germany is consistent with the new home economics model. There is little support for Easterlin's relative economic hypothesis, but there is limited endorsement for model which adds the influence of experience based material aspirations to the new home economics model. Easterlin's relative income model is reviewed before directing attention to the new home economics model and an explanation of fertility movements in West Germany. The new home economics model focuses on the family division of labor between home activities and work outside the home. The marked decline in German fertility during the 1970s is mostly attributable to factors such as expanding women's earning capacities which increased the importance of 2 earner families, who have a different family division of labor and possibly preferences biased towards \"quality\" of children rather than numbers. Also, real wage growth lagged behind the growth in experience based aspirations, and this drop in relative income is more dramatic if it is presumed that material aspirations are based upon the family's income experienced by a young adult during his/her adolescence, rather than just the father's earnings. The mother's contribution to family income will contribute to her family's actual standard of living and the desired standard of living of her children. The labor force participation rates of married, middle-aged German women increased markedly during the 1st half of the 1950s, thus tending to enhance the increase in the standard of living desired by the young adults reaching marrying and childbearing ages in the mid-1960s. The analysis indicates that if there is not a substantial reduction in the proportion of young married women in the labor force, fertility will move countercyclically. In that there must be some floor to fertility, one should be cautious of using these parameter estimates considerably outside the 1950-1977 period. Nonetheless, the estimates indicate that economic growth will not bring a substantial rise in German fertility, and, outside the unlikely situation of sustained economic decline, fertility will remain low. 相似文献
890.