The unique predictive ability of sex-role identity in explaining women's response to advertising

This study explores and compares the separate contributions of masculinity, femininity, and androgyny in explaining women's response to modern and traditional sex-role portrayals in print advertisements. It also considers whether sex-role identity captures unique predictive information above and beyond specific demographic variables. This study consisted of a field experiment among 200 adult women; each respondent was exposed to several carefully prepared print ads. The findings suggest that sex-role identity is a useful predictor of women's response to advertisements. Moreover, masculinity is the driving force in explaining women's response to the tested ads. Androgyny, however, adds no incremental predictive ability. The findings indicate that sex-role identity does capture new information, unexplained by specific demographic variables. © 1994 John Wiley & Sons, Inc.     

Alternative measurement approaches to consumer values: The list of values and the rokeach value survey

Two methods of measuring consumer values, the List of Values and the Rokeach Value Survey, are compared. Both involve some social desirability responding but both have convergent, discriminant, and empirical validity for consumer research. The List of Values may be preferable for some types of research because it detects more daily influence in people's lives and because it is simpler to administer.     

The Japanese Example of Indirect Vouchers

The producer controlled relative mediocrity of schooling in the West makes a stark contrast with the high standards of education in Japan where the consumer is supreme. Professor Richard Lynn, of the University of Ulster, calls for the fillip of competition to improve standards by extending parental choice.     

Employee shareholders in two privatised utilities

This article draws on a survey of over 400 employees in two privatised companies. It examines the relationship between the depth of share ownership and social class and prior political orientations, and suggests that employee attitudes are best understood as a function of these standard sociological factors.     

The influence of business strategy on new product activity: The role of market orientation

In this paper, we propose that business strategy influences new product activity both directly and indirectly via its influence on market orientation. Accordingly, we develop a framework linking firms' relative emphasis on cost leadership, product differentiation and focus strategies to firms' customer and competitor orientation as well as their new product development and introduction activity. We use this framework to develop a simultaneous equations model that is tested on survey data from 175 Dutch firms of varying size and across different industries in the manufacturing sector. The surprising findings are that a greater emphasis on a focus strategy results in a decreased emphasis on customer orientation and that competitor orientation has a negative direct influence on new product activity and an indirect positive effect via customer orientation. We discuss the implications of these findings for theory and practice.     

Lossed in translation: an off-the-shelf method to recover probabilistic beliefs from loss-averse agents

Strictly proper scoring rules are designed to truthfully elicit subjective probabilistic beliefs from risk neutral agents. Previous experimental studies have identified two problems with this method: (i) risk aversion causes agents to bias their reports toward the probability of \(1/2\), and (ii) for moderate beliefs agents simply report \(1/2\). Applying a prospect theory model of risk preferences, we show that loss aversion can explain both of these behavioral phenomena. Using the insights of this model, we develop a simple off-the-shelf probability assessment mechanism that encourages loss-averse agents to report true beliefs. In an experiment, we demonstrate the effectiveness of this modification in both eliminating uninformative reports and eliciting true probabilistic beliefs.     

Discussion of “Communicated Values as Informal Controls: Promoting Quality While Undermining Productivity?”

Kachelmeier, Thornock, and Williamson ( 2016 ) investigate experimentally whether an employer's value statement can affect the way employees cognitively represent how they should approach a multi‐attribute task, and therefore performance. Counter‐intuitively, but consistent with their theory, they find that the value statement negatively affects performance for piece‐rate incentivized participants. In my discussion, I elaborate on my comments from the 2013 CAR Conference. Specifically, I discuss contexts where a firm's value statement may have positive effects on performance, and the importance of conducting research investigating how the decisions made by management accountants affect learning.     

The elusive effects of trade on growth: Export diversity and economic take‐off

The hallmark of the voluminous growth determinants literature is the absence of a clear‐cut effect of trade on growth. Numerous candidate regressors have been motivated by alternative theories and tested by a multitude of empirical studies, but not one trade regressor has been robustly related to growth. In this paper, we leverage Melitz's (2003) insights regarding sectoral export dynamics and Feenstra and Kee's (2008) approach to productivity and sectoral export diversity to propose a structured approach to trade and growth determinants. Instead of relying on aggregate trade measures as previous studies have done, we examine the diversity of sectoral exports and the development of broad‐based comparative advantage as a potential growth determinant. Controlling for model uncertainty and endogeneity, we find that export diversity serves as a crucial growth determinant for low‐income countries, an effect that weakens with the level of development.