Personality and ad-evoked feelings: The case for extraversion and neuroticism

Feeling responses to advertisements have been identified as important advertising effects. Considerable intersubject variance has been noted across those ad-evoked feelings. Conceptual models have proposed individual differences, including personality, as antecedents of adevoked feelings. In the psychology literature,extraversion andneuroticism have been shown to predict positive and negative affect, respectively. The current research proposes and tests relationships between extraversion and neuroticism and specific, transient feeling responses to ads. Additionally, the single traitaffect intensity, an alternative construal of individual differences in affective predispositions, is measured and compared with extraversion and neuroticism. Extraversion and neuroticism appear to be preferable, theoretically grounded predictors of adevoked feelings and consequent consumer attitudes. These findings should advance advertising managers’ understandings of differences across consumers in fundamental patterns of feeling responses to advertising. He received his Ph.D. in marketing from the University of Massachusetts at Amherst in 1994. His research has been published inPsychological Reports andAdvances in Consumer Research.     

Information acquisition,coordination, and fundamentals in a financial crisis

This paper reconciles the two explanations of a financial crisis, the self-fulfilling prophecy and the fundamental causes, in an empirically-relevant framework, by explicitly modeling the costly voluntary acquisition of information about fundamentals in a variant of Diamond and Dybvig [Diamond, D., Dybvig, P., 1983. Bank runs, deposit insurance, and liquidity. Journal of Political Economy 91, 401–419]. The model exhibits strategic complementarity in information acquisition. In the “partial run” equilibrium investors engage in costly evaluation of projects, so that banks with lower-return projects fail. There also exist the classic “full-run” and “no-run” equilibria in which there is no project evaluation. Investors’ coordination on a specific equilibrium is triggered by a self-fulfilling prophecy. So, financial crises are seen as both fundamentals-based and self-fulfilling prophecies-based phenomena.     

Why Have Debt Ratios Increased for Firms in Emerging Markets?

I study trends in capital structure between 1980 and 2004 in a sample of over 11,000 firms from 34 emerging markets. The average firm's market‐value debt ratio rose by 15 percentage points over this quarter century. I study how this rise in leverage was influenced by firm‐level factors and by the availability of debt financing at the country level. The central finding is that the increase in debt ratios can largely be attributed to changes in the characteristics of emerging market firms over this period. For the average firm, the most prominent determinants of capital structure – size, profitability, asset tangibility, and growth opportunities – all shifted in the direction implying a higher optimal level of debt. At the country level, increased financial development within the country is associated with lower debt ratios, but increased financial openness to foreign markets is associated with higher debt ratios.     

Leverage regulation: An agent-based simulation

An agent-based financial market model is used to simulate the effects of financial regulation to reduce financial leverage. Results suggest that regulating leverage using margin calls can lead to less frequent financial crises per century, however, it creates harder hit financial crises than without regulation. In addition, regulation where the central authority tries to prick bubbles also leads to less frequent financial crises, but, creates greater volatility. Lastly, I find that leverage regulation where agent’s ability to borrow is not dependent on price produces less frequent crises and less volatility than the other regimes.     

A Cooperative Game Theory of Noncontiguous Allies

This paper develops a cooperative game-theoretic representation of alliances with noncontiguous members that is based on cost savings from reducing overlapping responsibilities and sequestering borders. For various scenarios, three solutions (the Shapley value, nucleolus, and core's centroid) are found and compared. Even though their underlying ethical norm varies, the solutions are often identical for cases involving contiguous allies and for rectangular arrays of noncontiguous allies. When transaction costs and/or alternative spatial configurations are investigated, they may then differ. In all cases the cooperative approach leads to a distribution of alliance costs that need not necessarily coincide with the traditional emphasis on gross domestic product size as a proxy for deterrence value (the exploitation hypothesis). Instead, burdens can now be defined based upon a country's spatial and strategic location within the alliance.     

Lifestyle segmentation and museum/gallery visiting behaviour

A number of variables have been used in the quest to understand better who visits museums and art galleries. This paper proposes the use of lifestyle segmentation in an attempt to understand how museum and art gallery visits fit in with other aspects of the visitors' life. Research to date has tended to focus on those who actually visit, but little has been done to enhance an understanding of non‐visitors. Lifestyle studies, undertaken across a representative sample of a population, offer the potential to understand not only those who visit, but also those who do not. Seven segments result from this lifestyle analysis of New Zealanders, with a significant relationship evident between lifestyle grouping and frequency of visits to museums and art galleries. As each of these lifestyle segments also demonstrates significantly different media characteristics, there are important implications for the placement and tone of promotional messages. Copyright © 2001 Henry Stewart Publications     

Ability and specialization among economic researchers

It is not obvious whether a firm's more talented workers should be more specialized, and in fact, the relationship between ability and specialization seems to differ across industries. In this paper, I examine the case of knowledge production in economic research, and find that abler economists tend to publish more general research. This result suggests substitutability between general and specialized skill in research. Copyright © 2008 John Wiley & Sons, Ltd.     

Why banks should keep secrets

Summary. We show that it is sometimes efficient for a bank to commit to a policy that keeps information about its risky assets private. Our model, based upon Diamond-Dybvig (1983), has the feature that banks acquire information about their risky assets before depositors acquire it. A bank has the option of using contracts where the middle-period return on deposits is contingent on this information, but by doing so it must also reveal the information. We derive the conditions on depositors preferences and banking technology for which a bank would prefer to keep information secret even though it must then use a non-contingent deposit contract.Received: 5 November 2002, Revised: 19 December 2004, JEL Classification Numbers: D8, G21, G28.I would like to thank an anonymous referee, Sudipto Bhattacharya, Ed Green, Chandra Kanodia, Andy McLennan, Arijit Mukherji, Bradley Ruffle, Neil Wallace, Warren Weber, and especially Nobu Kiyotaki for useful comments and suggestions.     

Communication of preferences in contests for contracts

This paper models a contest where several sellers compete for a contract with a single buyer. There are several styles of possible designs with a subset of them preferred by the buyer. We examine what happens when the buyer communicates information about his preferences. If the sellers are unable to change their style, then there is no effect on the welfare of the sellers. If the sellers are able to make adjustments, extra information may either boost or damage the sellers?? profits. While the chance that there will be a proposal of a style preferred by the buyer cannot decrease, the buyer??s surplus may increase or decrease.