拓宽专业口径,优化课程体系,培养新世纪合格人才

在实施科教兴国战略的过程中 ,作为知识创新、传播与应用和培养创新精神和创新人才摇篮的高等学校 ,面对新世纪对人才的需求 ,拓宽专业口径 ,改革人才培养模式 ,探索宽口径专业下培养适应社会需求的高质量人才 ,全面推进素质教育 ,增强学生未来工作的适应性是摆在高等学校面前的重要课题     

网络保险:未来保险业发展的必然趋势

网络保险,是顺应世界保险业发展潮流、提高市场占有率、完善我国保险推销体系、提高保险企业管理水平和经营效率的一种全新的保险营销方式。为迎接外资保险公司的挑战,必须采取措施支持网络保险发展。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

利用多媒体技术提高实验课有效教学的探讨

教育在推进人类社会文明的进程中，不断汲取、运用现代化教学手段，进行有效教学，培养人才。文章提出了什么是有效教学，并对传统教学方式与多媒体教学方式进行比较，探索了如何利用现代化教学手段一多媒体技术，设计教学过程，提高实验课有效教学的方法和思路。     

论信息配置和传媒运作与老工业基地振兴

信息与传媒已经成为现代社会的重要构成和基本支撑.信息资源的配置能力是执政能力的重要组成,各种传媒形式的合理运作是信息资源有效配置的关键.我们必须充分珍视信息资源,有效利用传媒工具,使信息配置和传媒运作与国家的发展战略相配合,为老工业基地的振兴服务.     

论高校思想政治工作中的语言艺术

对于高校思想政治工作者来说,动用好语言艺术,是做好师生思想政治工作的前提条件.本文主要从五个方面阐述了思想政治工作对语言艺术的要求,从而进一步说明了语言艺术在高校思想政治工作中的重要作用.     

公平竞争环境与发展循环经济

循环经济的发展需要许多必要条件，其中，公平竞争环境是发展的前提。作者从十个方面简述了在传统经济体制下经济处在不公平竞争环境中勉强发展的状况，提出了创造公平竞争环境的基本思路和对策建议。     

现代通货膨胀和现代通货紧缩

现代通货膨胀和现代通货紧缩是市场经济必然的现象，但现代通货紧缩基本上发生在发达国家和发达地区，这就证明最不繁荣的现代通货紧缩也比最繁荣的现代通货膨胀要优越。     

关于构建和谐社会的文化思考

和谐社会始终是人类孜孜以求的一个社会理想。和谐社会就是在法律和道德的约束下，以人为中心，人、自然与社会的协调统一。构建社会主义和谐社会，需要精神支撑、公平正义、人文关怀、体制保证。     

坚持“一国两制”喜庆澳门回归

"一国两制"的伟大构想,使香港、澳门回归在中国领土上成为现实,洗雪了中华民族所蒙受的耻辱,标志着殖民统治在中国的终结。这对于振奋民族精神,增强民族凝聚力,把有中国特色社会主义建设事业全面推向21世纪,具有重大的现实意义和深远的历史意义,并为实现祖国完全统一找到了一条根本途径。