The Price-Quality Relationship—Revisited

Using price data collected in Indianapolis and Lafayette, Indiana, rank order correlations between price and quality were computed. These were compared to correlations based on price data obtained from the publications of consumer product testing organizations. It was found that price-quality correlations based on the price data furnished by consumer product testing organizations may not reflect price-quality correlations for specific markets. A second finding of the study suggests the existence of variability across store types with respect to price-quality correlations.     

Types and Amounts of Information Used by Efficient Consumers

This paper describes a research methodology which assesses the efficiency of consumer decision-making based on the types and amounts of informational cues used. A simple operational method is used to classify consumers into three levels of consumer efficiency based on how well they perform in assessing the optimal choice. The information chosen by perfectly efficient consumers, or those scoring at the maximum level of efficiency, is examined for indicators of optimal information seeking and decision-making techniques.     

Book of Intdernational Economics Affairs: MULTINATIONAL ENTERPRISES — A CONTINUING SAGA

AMERICAN MULTINATIONALS AND AMERICAN INTERESTS, by C. Fred Bergsten, Thomas Horst and Theodore H. Moran ALTERNATIVES TO THE MULTINATIONAL ENTERPRISE, by Mark Casson THE ECONOMICS OF MULTINATIONAL ENTERPRISE, by Neil Hood and Stephen Young     

新生代农民工自我身份认同影响因素分析

农民的社会融合,特别是进城务工农民的社会融合是中国城市化发展的必然趋势。当前中国农民工这一群体中分化出来的新生代农民工更加具备社会融合的客观条件,他们的知识技能和健康状况均优于第一代农民工,但是当前中国新生代农民工实际社会融合程度仍不容乐观。造成这一问题的原因在于新生代农民工缺乏对于"市民"身份的认同。文章对自我角色认同这一表征进行了多分类无序变量的逻辑回归分析和交互分析,研究结果发现,影响新生代农民工自我身份认同的主要因素在于新生代农民工的性别、文化水平、收入、婚姻和行业等因素。在分析结论的基础上,文章提出了保障新生代农民工各项基本权利的政策建议和新生代农民工自身综合素质发展的意见,以加快新生代农民工对于"市民"身份的认同程度,早日实现农民的社会融合。     

The Marketing Concept and New High-Tech Products: Is There a Fit?

This article defines the marketing concept in a traditional way, but extends its application to high-technology products. Dennis Cahill, Sharon Thach, and Robert Warshawsky present two case studies of high-technology products. Both products were ultimately market failures; however, the analysis presents one as a successful application of the marketing concept, contrasting sharply with the other.     

The influence of attitudes towards healthy eating on food consumption when travelling

This study explores tourists' attitude towards healthy eating and its influence on their travel eating behaviour. Based on focus group interviews and literature review, two instruments were developed to measure healthy eating attitude and travel eating behaviour. Factor analysis results revealed two healthy eating attitude factors (‘food content and nutrients’ and ‘balanced diet and eating habit’), and five travel eating behaviour factors (‘novelty’, ‘risk avoidance’, ‘health steadfastness’, ‘familiarity’, and ‘food supplement and medicine’). The relationships among the factors were examined using structural equation modelling. The findings revealed that respondents who had a stronger attitude towards ‘balanced diet and eating habit’ tended to be more motivated by the ‘novelty’ factor; whereas ‘risk avoidance’, ‘health steadfastness’ and ‘familiarity’ were found to be associated with a stronger attitude towards ‘food content and nutrient’. The findings suggest that the healthy eating attitude construct is multidimensional and healthy eating conscious tourists should not be treated as a homogeneous group.     

Employee satisfaction and turnover intention: A comparative analysis between front-of-house and back-of-house employees in casino-entertainment venues

ABSTRACT

This study investigates job location and its relationship with employee turnover intention within the casino-entertainment industry. The researchers analyzed turnover intention at the supervisor and company level from the perspective of employees who hold front-of-house or back-of-house jobs in three Nevada casinos and their corporate office. The results of this research fill existing gaps in the academic literature related to turnover intention and provide beneficial implications for industry and academic practitioners. Organizations within the casino-entertainment industry may develop strategies related to the management of human capital that could provide fiscal and operational benefits.