Modeling the relationship between firm and user generated content and the stages of the marketing funnel

While research has successfully linked social media to separate customer metrics, an in-depth conceptual and empirical understanding of how social media affects the stages of the marketing funnel is currently lacking. We draw on extant theories of consumer information processing and source credibility to conceptually link and contrast the relationships between firm generated content (FGC) dimensions of neutral valence, positive valence and vividness, user generated content (UGC) dimensions of volume and valence and the marketing funnel stages of awareness, consideration, purchase intent and satisfaction. Using daily aggregate brand-level data for 19 brands across seven industries, our analysis shows that UGC dimensions have a stronger relationship with awareness and satisfaction while FGC dimensions are more effective for consideration and purchase intent. Specifically, we observe that FGC vividness has the strongest relationship with consideration and purchase intent, while UGC valence dominates UGC volume for these stages. Our results also show that brands with higher corporate reputation have stronger relationships between dimensions of FGC and the marketing funnel stages. Findings by consumption category show that UGC and FGC dimensions have larger positive relationships with awareness for durables and non-durables, and with consideration, purchase intent, and satisfaction for services. Thus, overall, our study offers critical managerial insights into social media marketing regarding how to leverage both FGC and UGC in managing the marketing funnel and brand reputation.     

应用纳米材料使制作设备喷墨、转移印刷一体化

低黏度的碳油墨容易产生流动、延展和干燥不均匀等问题,这给喷墨印刷技术提出了挑战。本文提出的一种多孔、平面式印模综合了喷墨印刷和转移印刷的优点,可实现含有纳米线、纳米管、纳米粒子和生物分子的稀释油墨进行印刷。     

Estimating money demand functions for South Asian countries

In this paper, we estimate a money demand function for a panel of five South Asian countries. We find that the money demand and its determinants, namely real income, real exchange rate and short-term domestic and foreign interest rates are cointegrated both for individual countries as well as for the panel, and panel long-run elasticities provide robust evidence of statistically significant relationships between money demand and its determinants. Our test for panel Granger causality suggests short-run causality running from all variables, except foreign interest rate, to money demand, and we find evidence that except for Nepal money demand functions are stable.      

From families to formal contracts: An approach to development

This paper develops a theory in which individuals can use one of two types of human/social capital to enforce contracts: “Local capital” relies on families and other personal networks; “market capital” relies on impersonal market institutions such as auditors and courts. Local capital is efficient when most trading is local, but only market capital can support trading between strangers that allows extensive division of labor and industrialization. We show that economies with a low cost of accumulating local capital (say, because people live close together) are richer than economies with a high cost of accumulation when long distance trade is difficult, but are slower to transition to impersonal market exchange (industrialize) when long distance trade becomes feasible. The model provides one way to understand why the wealthiest economies in 1600 AD, China, India, and the Islamic Middle East, industrialized more slowly than the West. We report an array of historical evidence documenting the pre-industrial importance of family and kinship networks in China, India, and the Islamic world compared to Europe, and the modernization problems linked to local capital.     

The Attitude of Indian Youth Toward Nutrition: Factors,Segments, and Implications

Although consumers’ attitude toward healthy or nutritious foods has been studied, factors affecting attitude have not been sufficiently studied. This study deals with the factors affecting the attitude of Indian youth toward nutrition. The article also attempts to segment youth consumers on the basis of their attitude. The responses of 379 youths to the specifically developed questionnaire were subjected to principal component analysis to identify attitudinal factors and to delineate the segments of youth cluster analysis. Discriminant analysis was performed to establish the differences among segments. Five factors, namely “not sure,” “volume consciousness,” “costly but willing to pay,” “healthy homemade,” and “taste and practical,” were identified as having influence on youths’ attitude toward nutrition. Marital status, gender, and cities where youths have spent their last 5 years had significant influence on those attitudinal factors. Based on the varying importance of different attitudinal factors, consumers were categorized in three distinct segments. Based on the findings of the study, different management interventions can be planned to increase the intake of nutritious food by the youths of different segments.     

The Impact of Legal and Political Institutions on Equity Trading Costs: A Cross-Country Analysis

We conjecture that macro-level institutions affect equity tradingcosts through their impact on information risk and investorparticipation. In a study of trading costs for 412 NYSE-listedAmerican Depository Receipts (ADRs) from 44 countries, we findthat, after controlling for firm-level determinants of tradingcosts, effective spreads and price impact of trades are significantlylower for stocks from countries with better ratings for judicialefficiency, accounting standards, and political stability. Tradingcosts are significantly higher for stocks from French civillaw countries than from common law countries. Overall, we concludethat improvements in legal and political institutions will lowerthe cost of liquidity in financial markets.     

A model for risk classification of banks

This paper deals with designing a bank risk classification scheme based on readily available performance data. This risk rating is referred to as ‘Risk rating’. Due to non-availability of data on CAMEL rating (C rating), R risk rating has potential for studying risk-based premiums insurance policy and for determining optimal frequencies for variable frequency on-site examination policy. A composite non-performance measure is developed to estimate probability of failure of a bank based on performance data available in bank call reports by fitting a Logit curve and estimating its parameters using maximum likelihood method. Division of banks into healthy and watchful types is based on critical dividing value of probability of failure.     

Optimal Contracting of Separable Production Technologies

We analyze the class of agency problems with a risk-neutral principal and a risk-averse agent, in which hidden actions and hidden information (on the agent's efficiency) are jointly present. Technological assumptions such as monotonicity of likelihood are no longer sufficient for the optimal contract to be monotone in the sharing rule. We show that these regularity properties obtain for the rather wide class of production technologies that are separable in the agent's inputs. Together with ordinal properties such as monotone differences and affiliation of inputs, separability yields the monotonicity in efficiency of the agent's actions and indirect utility.     

Public and Private Investment and The Growth Process in Developing Countries

This paper examines the relative contribution of public and private investment to per capita GDP growth in developing countries. It extends the basic neoclassical model of growth by separating investment into its public and private components, and estimates this model for a sample of 95 developing countries over the period 1970–90 using both cross-sectional and panel data. Using data on relative supplies of public and private capital stock, rates of return to public and private investment are also computed. The results suggest that once other determinants of growth, such as human capital formation, population growth, and technical progress, are taken into account, public and private investment have different effects on growth, and that these effects are characterized by marked regional and inter-temporal variations.