Customers of performing arts organisations: are subscribers different from nonsubscribers?

The subscribing customers of performing arts organisations are an indispensable, but frequently maligned source of patronage for the arts. This paper reviews some of these criticisms in the arts literature and assesses previous research on subscribers. Audience studies of the customers of cultural organisations have generally focused on usage differences (eg nonusers, frequent users) rather than subscriber/nonsubscriber differences. Based on theories of relationship marketing, the paper describes how relational subscribers may differ from nonsubscribing customers who frequent the arts but are more transactional in their exchanges with the cultural organisation. The results of a survey of subscribing and nonsubscribing customers of a repertory theatre company are presented to show differences between these two types of customer. Subscribers have higher levels of satisfaction, trust and commitment, and have more positive intentions of supporting and donating to the organisation. The arts patronage goals of subscribers are more congruent with the goals of the cultural organisation. Subscribers are more satisfied with familiar than with famous performers, and are comfortable with diversity in the choice of repertoire. Other factors examined include differences in overall involvement with the category of theatre, perceptions of risk and value, use of information sources, and reasons why some customers choose not to subscribe. The paper concludes with discussion of the importance of relationship marketing and subscribing customers for the performing arts organisation. Copyright © 2001 Henry Stewart Publications     

International Rivalry in Advancing Products

This paper explores the forces that determine the distribution of technological leadership across countries and whether technological leadership contributes to national welfare. Increased domestic resources or domestic innovation efficiency need not improve domestic technological leadership when more than one quality level of a product sells in equilibrium. If and only if a sufficient share of income is spent on high quality levels does increased domestic resources or domestic innovation efficiency improve domestic technological leadership. When discounting is slight enough, forces that improve domestic technological leadership reduce welfare by reducing the rate of innovation.     

Preparing for distant collaboration: Antecedents to potential absorptive capacity in cross-industry innovation

Cross-industry innovation entails distinctive innovation opportunities and challenges according to the knowledge heterogeneity between the collaborating firms. This heterogeneity yields increases in organizational-level cognitive distance. Whereas recent theory suggests cognitive distance is positively related to exploratory innovation, too much distance can hinder efficient knowledge absorption and results in a reduced effect on novelty value. This paper focuses on the research question of how to build potential absorptive capacity for distant collaboration beyond established industry boundaries to gain radical rather than incremental results. To address this question, we mapped a cross-industry network using survey data on 215 bilateral cross-industry collaborations between firms from a variety of industries and captured cognitive proximity (the inverse of distance) in terms of overall knowledge redundancy between firms. This approach introduces a new method to infer organizational-level cognitive distance from network analysis. Subsequently, based on results from the network analysis, we examined coordination antecedents to potential absorptive capacity for cross-industry innovation with partners at moderate and high distance applying case study analysis. Our study revealed three alternative approaches to coordination antecedents that drive a firm?s potential absorptive capacity for distant collaboration. These findings extend research on absorptive capacity to the field of cross-industry innovation.     

A case study of land reform and coastal land transformation in southern Sonora, Mexico

This paper examines the coastal ejido (collectives of peasant landholders) sector's response to the 1992 amendment to Article 27 of Mexico's Constitution, which for the first time legalized the sale and rental of ejido lands. Our analysis is based on a case study of southern Sonora, Mexico. The results indicate a shift in land tenure from the ejido to the private sector and a corresponding conversion of coastal lands to shrimp aquaculture ponds. Our analysis suggests these land-tenure and land-use changes, and the implications of these changes for the coastal ejido sector, vary depending on the historical, geographic and socio-economic characteristics of the ejido communities.     

Travellers under fire: Tourists in the Tibetan uprising

Following the demonstrations in Lhasa in the fall of 1987, tourists who witnessed the events became the principal source of information to journalists denied access to Tibet and gathered material on arrests, torture, and imprisonment for human-rights organizations. A loosely knit network that arose in the first few days following the demonstrations continued to function for more than 2 years, recruiting new volunteers to take the place of those who left. Using material collected as a participant-observer among individual travelers in Tibet during 1987 and 1988, the article examines the growth of this network in terms of the response of different travel cultures to political unrest.     

Indicators of Local Housing Affordability: Comparative and Spatial Approaches

This paper focuses on the measurement of local housing affordability problems. A number of different housing market indicators are offered that help identify the magnitude and nature of housing affordability problems and their geographic distribution. This interest is prompted by the predominance of housing affordability problems and the severity of the problems for many of the lowest income renter households. In addition, there is significant policy interest in "the national goal that every American family be able to afford a decent home in a suitable environment" (National Affordable Housing Act of 1990). This paper develops measures of the spatial distribution of affordability problems and implements measures of the mismatch between the demand and supply of housing affordable to the lowest income households.