Parenting styles and Internet use

The Internet has become the most popular way for young people to communicate with one another. Recent data indicate that 95% of students have Internet access. This study examined the links between Internet use and the parenting styles that shape parent–child interactions. Empirical analysis showed that Internet use accounts for the majority of adolescents’ leisure time. The neglecting parenting style has the strongest relationship with addictive Internet use by adolescent girls and boys. For boys, addictive Internet use is also related to a combination of different parenting styles resulting from inconsistencies and contradictions between parents.     

Quality of past performance: Impact on consumers’ responses to service failure

The conceptual model developed in this paper for the airline industry examines the relationship between quality of past service performance and consumers’ responses to service failures (causal attributions, emotions and satisfaction). The empirical results obtained indicate that for those consumers with higher perceptions of quality the causes underlying service failures are seen as less stable and less controllable by the firm than the causes identified by consumers with lower perceptions of quality. Attributions about the failure not only influence satisfaction directly but also moderate the effect of quality on satisfaction. We also analyse the mediating effect of negative emotions on the relationship between service failure attributions and consumer satisfaction.

Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities

ABSTRACT

Social media-based brand communities (SMBBC) are ideal tools to develop Consumer Engagement (CE). Yet, brands do not fully understand whether members are really loyally engaged with the brand and uncertainties remain regarding SMBBC return on investment. Therefore, our aim is to understand what drives CE within SMBBC, to relate it to different CE behaviours and to study its impact on brand loyalty. Data from 213 Facebook users was analysed using PLS-SEM. The study concludes that the drivers for passive/lurking and active/posting behaviours differ and vary according to brand type, with the former revealing a stronger positive association with brand loyalty than the latter. This study also provides valuable insights into CE literature and to brands holding SMBBC, helping them to successfully develop social media strategies.     

Avoiding household food waste,one step at a time: The role of self-efficacy,convenience orientation,and the good provider identity in distinct situational contexts

A primary cause of food waste in households is a lack of food capabilities. Yet, the antecedents of food capabilities and its relationship with causes of food waste across different situational contexts remain poorly understood. We apply self-efficacy theory in combination with convenience orientation and good provider identity in a mixed-methods study. Findings reveal that the sequential structure of self-efficacy explains how capabilities contribute to food waste avoidance. A good provider identity, however, increases food waste, and also turns out to further convenience orientation. Food capabilities, in turn, reduce convenience orientation. Qualitative insights shed light on consumer's own accounts of their abilities. The findings contribute to a theory-based understanding of how consumers manage the complex issue of food waste. Findings imply that public policy and marketing should aim to strengthen consumers' self-efficacy beliefs and redefine the good provider identity, in particular in social contexts, to reverse its effect on waste.     

Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale

ABSTRACT

This article draws on the construct of store atmospherics to address one of the latest developments in that field, i.e. the strategy of incorporating artistic elements into the store. On the one side, incorporating artistic elements in store atmospherics constitutes an innovative way for retailers to differentiate their shopping experience. Such a hybrid retail strategy seeks to offer maximised hedonic gratification to store visitors, while adding symbolic value to the commercial offering. Store traffic and sales are thus stimulated. Incorporating artistic elements is also a magic way to conceal the store’s transactional purpose; through this association with the art world, the store is viewed as less mercantile. However, there is a risk that consumers will view the store as a ‘museum’ and visit without purchasing. Therefore we conduce a conceptual investigation of that experiential strategy in order to assess its effects on retailer’s commercial and marketing performance.     

‘We (don’t) know how you feel’ – a comparative study of automated vs. manual analysis of social media conversations

Abstract

The ever-growing volume of brand-related conversations on social media platforms has captivated the attention of academics and practitioners, as the analysis of those conversations promises to offer unparalleled insight into consumers’ emotions. This article takes a step back from the hype, and investigates the vulnerabilities related to the analysis of social media data concerning consumers’ sentiment. A review of the literature indicates that the form, focus, source and context of the communication may negatively impact on the analyst’s ability to identify sentiment polarity and emotional state. Likewise, the selection of analytical tool, the creation of codes, and the classification of the data, adversely affect the researcher’s ability to accurately assess the sentiment expressed in a social media conversation. Our study of Twitter conversations about coffee shows low levels of agreement between manual and automated analysis, which is of grave concern given the popularity of the latter in consumer research.     

Negotiators’ Attitudes toward Signing Business Contracts: Evidence from Greece and Israel

This study extends beyond negotiation process and styles, and focuses on negotiators’ tendency to sign formal contracts. Drawing on a risk mitigation perspective, it examines the influence of businesspeople's levels of horizontal and vertical individualism‐collectivism, ethical idealism, and trust propensity on their attitudes toward signing formal negotiated business contracts in Greece and in Israel. A survey questionnaire was translated from English to Greek and to Hebrew, and 649 responses were collected from employees who worked in industries such as banking, insurance, construction, manufacturing, retailing, and tourism in the Greek and Israeli private and public sectors. Our findings suggest that higher levels of horizontal individualism, horizontal collectivism, and ethical idealism increase employees’ tendency to sign formal contracts, whereas lower levels of general trust are associated with a higher propensity to sign formal contracts. Interestingly, employees’ propensity to sign formal contracts was significantly lower in Israel than in Greece. We argue that the propensity to sign formal contracts, and thus to mitigate potential agreement risks, is dependent on the individuals’ cultural and personal attributes. The study provides practitioners with a set of cultural and individual attributes that can serve as predictors of negotiators’ predisposition toward signing business contracts. © 2015 Wiley Periodicals, Inc.     

Colombian consumers’ outshopping of apparel in the U.S.

Outshopping is defined as purchasing goods outside of consumers’ trading areas. Despite threatening local economies, outshopping generates opportunities for the new trading areas in which it occurs. Studies on outshopping have reported contradictory results and academics suggest further research, especially in relation to consumers’ micro-level characteristics. Moreover, few studies have focused on the U.S. as the trading area and apparel as the traded product. Based on the theory of reasoned action, this quantitative study explores how attitudes toward international outshopping and subjective norm influence purchase intention of apparel goods among international outshoppers in the U.S. by focusing on four characteristics of international outshoppers – self-control in terms of spending, the desire for unique products, age, and gender – as antecedents of attitudes toward outshopping. Colombian consumers (South America) were chosen as respondents because market reports indicate that the U.S. is their top favorite international tourist destination. Findings suggest that more positive attitudes toward outshopping apparel in the U.S. were found among female consumers with higher self-control over their expenditures. Respondents were also influenced by the opinion of others; while age and desire for unique products were found non-significant. By understanding international outshoppers, marketers can develop unique market strategies for attracting global consumers.     

Determinants of Visitors’ Intentions to Consume and Recommend Local Agro-Food Products

Previous research has revealed the relevance of consuming local food products in the visitor experience and in maintaining the sustainable development of tourism destinations. By reviewing the available studies in the field of tourism, attempts have been made to identify those factors influencing the consumption of local food products during a trip. However, few studies have analysed visitors’ behaviour in terms of their intentions to search for and recommend these products after returning to their home countries. The present study addresses this gap by analysing the factors that influence visitors’ intentions. A total of 500 international tourists in Portugal were interviewed and several linear regression models were used. The evaluation shows that the attributes of local agro-food products, food-related personality traits, and the motivations behind consuming these kinds of products emerge as the most important factors that influence visitors’ intentions to consume these products and to recommend them after a trip. However, the results also show differences in the determinants in terms of type of local agro-food product under analysis, as well as differences between the intention to consume and the intention to recommend. The theoretical and managerial implications of the findings are also presented.     

Perceptual Density of Guava Juice: The Effect of Image Location and Surface Texture

Guava is known for its rough (astringent) appearance and texture; feature attached to its nutritional benefits but rejected from consumers’ point of view. This study deals with the rough property of guava juice through packaging expecting to influence its perceived density. Two studies were designed by manipulating (a) the location of the image on the bottle and (b) the surface texture of the bottle, controlling for transparency. Results confirm that it is possible to shift the perception of density in guava juice (a) locating the image of the fruit on the top (not the bottom) of the bottle and (b) using a smooth surface texture (not a rough) on an opaque bottle. Concerning practical implications, agribusinesses should enforce the use of sensory marketing strategies to sell the best of fruits and vegetables.