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41.
The Bottom of the Pyramid (BoP) is a popular paradigm within management circles concerning those in poverty. In this paper, we develop a critical analysis of BoP discourse and practice, drawing particularly on the works of Laclau and Mouffe, and enriched by post-development thinking as expressed in the works of Esteva and Escobar, among others. We argue that the BoP paradigm functions to reinforce market capitalist hegemony and – vitally – to conceal economic alternatives. Using the concepts of ‘discourse’, ‘hegemony’ and ‘performativity’, we analyse the politics of language and representation in the BoP discourse. Finally, we point to modes of scholarship that contribute to the nurturing and performance of diverse, non-capitalist economic worlds. 相似文献
42.
Ana Isabel Polo Peña Dolores María Frías Jamilena Miguel Ángel Rodríguez Molina 《Service Business》2017,11(1):93-116
This paper aims to identify the moderating effect of service firms’ adoption of market orientation on key variables of consumer behavior, namely perceived value and loyalty. The study took a business-to-customer perspective. First, the adoption of market orientation was measured, from the firm’s point of view. Second, customer perceptions were analyzed, using the two variables perceived value and loyalty. The sample comprised 100 service firms and 572 of their customers. The present work provides original insights, identifying that the effect of perceived value on loyalty depends on other variables external to the consumer, such as the market orientation approach. 相似文献
43.
Jordi López-Sintas María Ercilia García-Álvarez Ana Gabriela Hernández-López 《Leisure Studies》2017,36(4):565-578
The new information and communication technologies have made it possible to view films in different spaces. Using the symbolic interactionist framework as a frame of analysis, we interpret the meaning of the two experiences of viewing technology-mediated films in the home and in the cinema. We conducted field research during the first half of 2009, digitally recording 16 interviews with research participants living in Barcelona (Spain). The interviews were transcribed verbatim with the help of voice-recognition software. Reports from our research participants indicate that individuals considered only the cinema experience to be a true leisure activity, while the home experience was interpreted as a routine recreational activity. Therefore, the meanings of the film-viewing activity were associated with the symbolic properties of the frames of interpretation. Finally, we discuss the implications of these findings for the home as a unified centre where shared meanings are co-produced by family members. 相似文献
44.
Patanamon Thongtanunam Raula G. Kula Ana E. C. Cruz Norihiro Yoshida Kohei Ichikawa Hajimu Iida 《The Review of Socionetwork Strategies》2013,7(2):115-130
Recently, an online Q&A tool has become an essential part of individual communities and organizations of experts on specific topics. Using the answers to questions about specific topics will help such communities work more efficiently in their fields. Currently, Q&A online communities are adopting gamification to engage users by granting awards to successful users. In this paper, we investigate how to mine award achievement histories to find expertise. We propose the use of sequence analysis and clustering techniques. Specifically, we study the history of Stack Exchange, a large Q&A community that employs gamification. To the best of our knowledge, this is the first study of using award achievement history to find expertise in Q&A communities. 相似文献
45.
Ignacio Cazcarro Julio Sánchez Chóliz Cristina Sarasa Ana Serrano 《Applied economics》2016,48(16):1463-1480
The agri-food industry has several features of great importance for sustainable economic growth in rural areas. The objective of this work is to evaluate the effects associated with different scenarios of growth, and changes in the regional agri-food industry. These scenarios simulate changes in exports and imports, changes in technology and changes in the level of industrial integration. We develop a computable general equilibrium model calibrated for the region. Our results indicate that policies trying to improve the competitiveness and dynamism of strategic sectors as the agro-industrial complex in this regional economy exert positive effects on its growth and income, having notable impacts on local job markets but also in other sectors and activities linked through the whole production chain. 相似文献
46.
Ana Zorio Maria A. García‐Benau Laura Sierra 《Business Strategy and the Environment》2013,22(7):484-500
There is a rising trend among companies to publish their sustainability or corporate social responsibility (CSR) reports. Assurance of these reports is a valuable voluntary tool to provide them with higher credibility. Nonetheless, the quality of assurance reports differs in practice and the objective of this paper is to provide evidence in this new area of research. Indeed, we are pioneers in developing an index to measure the quality of assurance reports. We choose the Spanish setting because it is the worldwide leading country as regards CSR reporting (KPMG, 2011; Sierra et al., 2012). We have found evidence on the determinants for CSR reporting posited by existing literature that have an impact on (a) the decision of companies to publish their CSR reports, (b) the decision to assure the CSR report or not and (c) the decision to hire the assurance services from an auditor or a consultant and the subsequent quality of the assurance report. Last but not least, our results from a sample of 161 CSR assurance reports evidence that assurance reports are of fairly acceptable quality, according to the index proposed. Furthermore, the value of the quality index is significantly higher if the assurance services are provided by an auditor (as opposed to a consultant) and if the CSR reporting company is larger. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment. 相似文献
47.
Ana Beriain 《美中经济评论(英文版)》2013,(10):1017-1024
The aim of this chapter is to run through the history of marketing research applied to measuring the effectiveness of advertising and deepen in all those theories that have shed light on this aspect and have influenced subsequent theories and models. This historical review offers the opportunity of knowing the past and understanding better the present of market research applied to advertising. It is a chronological analysis to present day, which introduces the development of the explanatory models for the functioning of advertising and the theoretical and empirical contributions in this area. 相似文献
48.
49.
This article aims to build on previous research analyzing the effects of perceived justice on customers' satisfaction with service recovery and the attitudinal consequences of the recovery strategies firms adopt after service failures occur. The results obtained from a conceptual model developed for the mobile‐phone sector support the idea that justice perceptions positively influence satisfaction with service recovery. Other findings are that satisfaction with service recovery positively affects trust and commitment, and that these two variables, in turn, positively affect overall customer satisfaction. Finally, the results also suggest that positive past experiences mitigate the effects of inadequate service recovery strategies on the quality of the relationship with the customers. © 2010 Wiley Periodicals, Inc. 相似文献
50.
Ana Clara Kneese Virgilio do Nascimento Joyce Maria Annichino-Bizzacchi Claudia de Alvarenga Maximo Eimy Minowa Guilherme Silva Julian 《Journal of medical economics》2017,20(8):884-892
Aims: Although several therapeutic options are available for chronic immune thrombocytopenic purpura (cITP), little is known about the treatment of cITP in Brazil.Materials and methods: A multi-center, retrospective chart review, observational study was designed to describe the treatment patterns, clinical burden, resources use, and associated costs for adult patients diagnosed with cITP and treated in public and private institutions in Brazil. Patient charts were screened in reverse chronological order based on their last visit post January 1, 2012. (All costs were calculated using 1.00 USD?=?3.9571 BRL, from February 2016.)Results: Of 340 patient charts screened, 50 patients were eligible for inclusion in the study. Single-drug therapy (prednisone, dexamethasone, or dapsone) was the most commonly used treatment, followed by combination therapies (azathioprine?+?prednisone, azathioprine?+?prednisone?+?danazol, and prednisone?+?dapsone). Splenectomy was performed in 22% of patients after at least first-line treatment. Platelet count and number of bleeding episodes at diagnosis were 31,561.1/mm3 (SD?=?±26,396.1) and 40 episodes, respectively; in first-line, 92,631.1/mm3 (SD?=?±79,955.3) and 19 episodes, respectively; in second-line, 96,950.0/mm3 (SD?=?±76,476.4) and 17 episodes, respectively. Private system patients had a higher median cost compared to public system patients (USD 17.49/month, range?=?0–2,020.77 vs USD 9.51/month, range?=?0–192.64, respectively).Limitations: This study does not allow conclusions for causal explanations due to the cohort study design, and treatment patterns represent only the practices of physicians who have agreed to participate in the study.Conclusions: The data indicate that available therapeutic strategies for second- and third-line therapies appear to be limited. 相似文献