Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies?

The purpose of this article is to explore foods companies’ knowledge of food trends and assess how orthorexia nervosa may affect food companies’ marketing decisions. Data was gathered through a multiple case-study approach, and four semi-structured interviews to CEOs/CMOs of food companies from four distinct non-competing sectors of the food industry. The results show that although marketing managers are conscious of the existence of consumer behavior changes regarding food habits, they are not particularly concerned neither interested in micro-segments as they are not profitable. Despite the deficiencies on CMOs’ knowledge of particular food trends they declare to be attentive to the changes in consumer behavior and prepared to respond to competitors moves. This research adds to the existing knowledge on the food industry since it is the first study to explore the impact of food trends on food companies’ management marketing decisions from the company point of view.     

Differences in Perceived Image of Fruit and Vegetables from a Specific Origin: The Moderating Role of Familiarity

Only a small number of works in the literature examines the role of familiarity in the perception of products from a specific origin, despite the importance of this variable in the formation of product image and its effects on consumer behavior. The current work aims to fill this gap in the literature by carrying out a cross-national analysis of consumers' image of fruit and vegetables that includes a defined origin. For this purpose, the authors examine the influence of product cues on the formation of a global image of the product, and considers the moderating role of familiarity in this relation. The results indicate that product familiarity has an effect on the relation between the product cues and the image perceived by the consumer, and that differences exist between the nationalities considered.     

Remittances,monetary institutions,and autocracies

ABSTRACT

How do remittances affect the choice of exchange rate regimes? Previous research shows that remittances, by easing the ‘impossible trinity’, increase the probability of governments adopting fixed exchange rates. However, that research overlooks the conditioning effect of monetary and political institutions. We argue that remittances, by altering recipient governments’ incentives to use monetary policy counter-cyclically, make central bank independence a credible anti-inflationary tool in less credible regimes; that is, autocracies. Thus, autocracies that receive remittances do not need to rely on fixed exchange rates. In this way, remittances open policy alternatives for developing autocracies. Statistical tests on a sample of 87 developing and transitional countries between 1980 and 2010 support our argument.     

Image Repair Campaign Strategies Addressing Race: Paula Deen,Social Media,and Defiance

This multi-method study examines how the use of social media in a crisis campaign involving race-related issues may affect a public figure’s credibility and perceived response appropriateness. First, image repair theory is used to analyze Paula Deen’s image repair campaign in the wake of the National Enquirer’s revelation that she admitted to using the “N-word” during a lawsuit deposition. Our analysis shows her response strategies were unsuccessful because her apology did not center on the allegations, and she was contradictory in her bolstering, minimization, and mortification strategies. We build on the Deen case study results by exploring the effectiveness of tweeted message strategies in a race-related crisis via Twitter. We use a mixed-design experiment examining how public figure type (politician v. TV celebrity) and response strategy (moral defense, performance defense, defiance defense, no defense) affect perceptions of a female public figure’s credibility and perceptions of the appropriateness of the response. Results show that any of the three responses are better than no response when addressing charges of racial insensitivity. A defiance defense, as newly tested strategy, and moral defense worked better for the TV celebrity condition than the politician condition. Implications are discussed.     

Is a cluster a necessary condition for success? The case of Benidorm

This paper analyses the application of the cluster concept to tourist destinations using Benidorm as a case study. A questionnaire was administered to tourism firms based in Benidorm in order to determine whether this destination currently constitutes a tourism cluster or whether it possesses the ideal characteristics to become a cluster with the private agents' collaboration, that is, whether it is a potential cluster. The results obtained from this research indicate that Benidorm's success is not derived from the presence of a cluster due to a series of elements that prevent its existence. In this destination there is a need to strengthen cooperation between public and private agents (especially in those areas that determine the competitive advantage of the destination) and to design a strategy based on shared goals. Both of these elements are fundamental for the characterisation of a cluster.     

Understanding the identity of Ibiza,Spain

In order to understand a destination brand, it is essential to define what its identity actually is and the dimensions that it is made up of. Kapferer’s brand-identity prism (Kapferer, J. N. (1992). Strategic brand management: New approaches to creating and evaluating brand equity. New York, NY: The Free Press) is used to respond to these questions in the context of Ibiza, Spain. A qualitative analysis was performed using focus groups, considering tourists who had visited Ibiza in the past. The results indicate that the six dimensions of the Ibiza identity prism are embodied in ?????clubs and discotheques, an exciting personality, an atmosphere of harmony, moments of collective fusion, a clubber image, and the figure of a young, liberal tourist who loves to party. This identity is strong and stable over time, with limited possibilities for a radical repositioning.     

The role of intrinsic in-flight cues in relationship quality and behavioural intentions: segmentation in less mindful and mindful passengers

The current study quantifies the relationship between intrinsic in-flight cues, passenger satisfaction, affective commitment, trust, and behavioural intentions in passengers travelling in low-cost carriers and legacy airlines. As far as we know, this is the first attempt to employ a multi-group analysis to test (1) if passengers in low-cost carriers and legacy airlines, and also (2) if the group of mindful passengers and the group of less mindful ones, have significantly different perceptions about flights in Europe. A total of 304 cases of legacy airlines and low-cost carriers were used in data analysis. Overall, affective commitment and trust are mainly triggered by in-flight ambience and space/function. Satisfaction and affective commitment play a more important role in behavioural intentions. As expected, the findings do not reveal significant differences associated with the paths between low-cost carriers and legacy airlines in short-haul flights in Europe. Nevertheless, compared with less mindful passengers, mindful ones tend to be more critical about in-flight attributes and do not easily develop a committed relationship.     

The role of coworker support in the relationship between moral efficacy and voice behavior: The case of hospitality students in Ecuador

ABSTRACT

This article explores the relationships among employee moral efficacy, coworker emotional support, coworker instrumental support, and employee voice behavior regarding abusive supervision in the hospitality industry in Ecuador: a high power distance culture. The results indicate that employees’ moral efficacy predicted their voice behavior with regards to abusive supervision and that coworker emotional support strengthened this relation. However, an interaction effect between moral efficacy and coworker instrumental support on voice behavior was not found. This study provides a theoretical extension of the voice literature by introducing the roles of moral efficacy and coworker support, and has practical implications for the hospitality workplace.     

Integrated Management of Land Use Systems under Systemic Risks and Security Targets: A Stochastic Global Biosphere Management Model

Interdependencies among land use systems resemble a complex network connected through demand–supply relationships. Disruption of this network may catalyse systemic risks affecting food, energy, water and environmental security (FEWES) worldwide. We describe the conceptual development, expansion and practical application of a stochastic version of the Global Biosphere Management Model (GLOBIOM), used to assess competition for land use between agriculture, bioenergy and forestry at regional and global scales. In the stochastic version of the model, systemic risks of various kinds are explicitly covered and can be analysed and mitigated in all their interactions. While traditional deterministic scenario analysis produces sets of scenario‐dependent outcomes, stochastic GLOBIOM explicitly derives robust outcomes that leave the systems better‐off, independently of which scenario applies. Stochastic GLOBIOM is formulated as a stochastic optimisation model that is critical for evaluating portfolios of robust interdependent decisions: ex‐ante strategic decisions (production allocation, storage capacities) and ex‐post adaptive (demand, trading, storage control) decisions. As an example, the model is applied to the question of optimal storage facilities, as buffers for production shortfalls, to meet regional and global FEWES requirements when extreme events occur. Expected shortfalls and storage capacities have a close relationship with Value‐at‐Risk (VaR) and Conditional Value‐at‐Risk (CVaR) risk measures. A Value of Stochastic Solutions is calculated to illustrate the benefits of the stochastic over the deterministic model approach.     

Management sub-advising in the mutual fund industry

This is a study of how contractual mechanisms can mitigate agency conflicts in sub-advised mutual funds. Sub-advising contracts allow fund families to expand their product offerings to include new investment styles and thereby gain market share. We show that costly contractual arrangements, such as co-branding, multi-advising, and performance-based compensation, can mitigate agency conflicts in outsourcing and protect investors from potential underperformance. Fund families will find it cost-effective to implement such incentive mechanisms only when investors are sophisticated in assessing manager skill. The findings help to explain why a large percentage of fund families outsource their funds to advisory firms.