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881.
Collaborative projects—defined herein as social media applications that enable the joint and simultaneous creation of knowledge-related content by many end-users—have only recently received interest among a larger group of academics. This is surprising since applications such as wikis, social bookmarking sites, online forums, and review sites are probably the most democratic form of social media and reflect well the idea of user-generated content. The purpose of this article is to provide insight regarding collaborative projects; the concept of wisdom of crowds, an essential condition for their functioning; and the motivation of readers and contributors. Specifically, we provide advice on how firms can leverage collaborative projects as an essential element of their online presence to communicate both externally with stakeholders and internally among employees. We also discuss how to address situations in which negative information posted on collaborative projects can become a threat and PR crisis for firms. 相似文献
882.
Sebastian Strunz Erik Gawel Paul Lehmann Teresa Ribera Andreas Rüdinger Ralf Boscheck Christian Egenhofer Jacques de Jong 《Intereconomics》2014,49(5):244-267
When it comes to energy policy, EU countries go their own way with little regard for other member states. What strategies exist in the EU Commission to coordinate and integrate energy markets? Are these strategies consistent with national plans currently in action? Is it too late to establish a unifi ed energy policy? What can be achieved in a unifi ed energy policy given the considerable differences in resource endowment and political preferences in energy strategies? Can the effectiveness of EU energy policy objectives be enhanced through policy coordination at the regional scale? This Forum seeks to provide answers to these questions. 相似文献
883.
The transfer of locally created marketing strategies worldwide represents a key competitive advantage for multinational corporations (MNCs). Although a research topic of much interest, empirical content of past studies is scarce. Absorptive capacity studies typically test direct effects of either the transfer capacity of the strategy's initiator or the recipient's ability to process and exploit the strategy on related learning outcomes. Mixed findings allow the possibility of more complex relationships. This study examines the relationships between MNC headquarters and marketing units located in subsidiary firms using a sample of 213 marketing managers. The study systematically explores linear, interaction, and quadratic effects within a structural equation modeling paradigm. The findings indicate that the relationship between a MNC headquarters' transfer capacity and a subsidiary marketing unit's processing capacity on the strategy's exploitation is one of mediation and moderation. The subsidiary marketing unit's processing capacity is a key mediating variable and headquarters' transfer capacity moderates the effects of this variable on the exploitation of the marketing strategy by the subsidiary's unit. 相似文献
884.
This article takes the critique by Sethi and Schepers (J Bus Ethics, 2013, in this thematic symposium) as a starting point for discussing the United Nations (UNs) Global Compact. While acknowledging the relevance of some of their arguments, we emphasize that a number of their claims remain arguable and are partly misleading. We start by discussing the limits of their proposed framework to classify voluntary initiatives for corporate sustainability and responsibility. Next, we show how a greater appreciation of the historical and political context of the UN Global Compact puts several of their claims into perspective. Finally, we demonstrate that the alleged promise–performance gap rests on a selected and one-sided reading of the initiative. We close by pointing to some challenges that the initiative needs to address in the future. 相似文献
885.
This article explores how customer management decisions are made in the leading Nordic retail banks and whether these decisions are driven by mainstream analytical approaches to customer lifetime value available through the banks' CRM systems, or by rule of thumb heuristics. The results indicate that the use of managerial heuristics is surprisingly widespread and, counter-intuitively, that rule of thumb heuristic-based decision making frequently outweighs measures such as customer lifetime value with regard to customer management decisions. The implications are considerable because if successful banks are making widespread use of heuristics, managers and academics would benefit from understanding the conditions under which heuristic decision making can be more successful than an analytic approach. This understanding, in turn, may highlight a limitation of CRM systems and point to a more flexible approach to customer management decisions in which experience-based managerial heuristics modify data from formal CRM systems. 相似文献
886.
Members of a shareholder meeting or legislative committee have greater or smaller voting power than meets the eye if the nucleolus of the induced majority game differs from the voting weight distribution. We establish a new sufficient condition for the weight and power distributions to be equal, and we characterize the limit behavior of the nucleolus in case all relative weights become small. 相似文献
887.
The Value of Urban Green Space in Britain: A Methodological Framework for Spatially Referenced Benefit Transfer 总被引:3,自引:0,他引:3
Grischa Perino Barnaby Andrews Andreas Kontoleon Ian Bateman 《Environmental and Resource Economics》2014,57(2):251-272
A meta-analysis of studies valuing urban greenspace in the UK is undertaken to yield spatially sensitive marginal value functions. A geographical information system (GIS) is used to apply these functions to spatial data detailing the location of such greenspace resources in five British cities. Changes in monetary values are computed for the six future scenarios used in the UK National Ecosystem Assessment for the period 2010–2060. Different degrees of substitutability between urban greenspaces are considered. These findings are then extrapolated to all major British cities to obtain per household and aggregate valuation estimates for each scenario both with and without distributional weights. While subject to a number of shortcomings in both data availability and methodology, this represents the first systematic and comprehensive attempt to value marginal changes in urban greenspace while accounting for spatial heterogeneity. 相似文献
888.
Professional services represent an increasing share of expenditures in contemporary organizations. While these services are often of strategic importance, they are also perceived as being difficult to purchase and use, which creates challenges for the purchasing process. In order to address these challenges, organizations are increasingly engaging in systematic efforts to improve their ability to purchase professional services. These efforts focus on formalizing the purchasing process by introducing policies, guidelines, and other measures for the hiring of service suppliers. Based on a transaction cost economic framework, the current paper investigates the nature, antecedents and consequences of formalization initiatives in the purchasing of professional services. The results from a cross-sectional study of 76 large Swedish organizations show that the formalization of purchasing professional services takes two different forms: the formulation of policies and the establishment of preferred supplier agreements. The former is driven by company size, whereas the latter is driven by the frequency of purchase transactions. Only the establishment of policies, however, is found to be positively related to organizations' perceived ability to purchase professional services. 相似文献
889.
Andreas Frodl 《Marketing Review St. Gallen》2011,28(5):64-64
VORSCHAU
Vorschau 6 | 2011 相似文献890.
Competing uses of land mean that regulations aimed at environmental conservation often conflict with the land-use rights of rural households. Several reports suggest that this has occurred with the introduction of the Natural Forest Protection Programme (NFPP) in China, one of the world's largest logging ban programmes. This paper investigates whether households should be compensated for infringements on property rights, drawing on institutional economics literature on regulation. We distinguish between cases where regulation solves local collective action problems and increases the welfare of those affected, and those where regulation involves a redistribution of rights from one group to another. We apply this to the NFPP by estimating the net welfare impacts, using household level stated preference data with econometric techniques that explicitly account for zero and negative values of the dependent variable. We find that the ban on logging does not affect the net welfare of the affected forest communities. This indicates that the losses resulting from the restrictions on property rights are offset by the benefits from restrictions on other local households. We also find evidence that a partial reduction in logging would be welfare increasing, indicating that the NFPP is to some extent addressing local collective action problems in forest areas. Broader implications for the question of compensating for infringement of property rights as the result of regulatory interventions in contexts of institutional imperfections are also drawn. 相似文献