全文获取类型
收费全文 | 956篇 |
免费 | 38篇 |
专业分类
财政金融 | 146篇 |
工业经济 | 83篇 |
计划管理 | 193篇 |
经济学 | 148篇 |
综合类 | 9篇 |
运输经济 | 25篇 |
旅游经济 | 10篇 |
贸易经济 | 222篇 |
农业经济 | 32篇 |
经济概况 | 116篇 |
邮电经济 | 10篇 |
出版年
2023年 | 8篇 |
2022年 | 6篇 |
2021年 | 11篇 |
2020年 | 25篇 |
2019年 | 35篇 |
2018年 | 27篇 |
2017年 | 33篇 |
2016年 | 36篇 |
2015年 | 22篇 |
2014年 | 35篇 |
2013年 | 119篇 |
2012年 | 42篇 |
2011年 | 40篇 |
2010年 | 49篇 |
2009年 | 41篇 |
2008年 | 40篇 |
2007年 | 31篇 |
2006年 | 26篇 |
2005年 | 26篇 |
2004年 | 33篇 |
2003年 | 39篇 |
2002年 | 22篇 |
2001年 | 16篇 |
2000年 | 24篇 |
1999年 | 26篇 |
1998年 | 16篇 |
1997年 | 15篇 |
1996年 | 12篇 |
1995年 | 8篇 |
1994年 | 9篇 |
1993年 | 10篇 |
1992年 | 10篇 |
1991年 | 12篇 |
1990年 | 9篇 |
1989年 | 5篇 |
1988年 | 3篇 |
1987年 | 7篇 |
1986年 | 11篇 |
1985年 | 7篇 |
1984年 | 4篇 |
1983年 | 5篇 |
1982年 | 5篇 |
1981年 | 7篇 |
1980年 | 4篇 |
1979年 | 6篇 |
1978年 | 2篇 |
1977年 | 6篇 |
1975年 | 2篇 |
1974年 | 3篇 |
1973年 | 2篇 |
排序方式: 共有994条查询结果,搜索用时 0 毫秒
991.
Two repeated-measure experiments examine the role of spokescharacters in defending consumer perceptions of brand attitude, brand trust, and the willingness to pay a price premium (WPPP) for the brand. Based on the theory of anthropomorphization, the first experiment assesses the moderating role of the alignment between the spokescharacter personality and negative information. Results show that nonaligned negative information and personality traits offer a stronger defense for the brand. The second experiment extends the first by comparing the role of spokescharacters relative to another visual promotion tool, brand logos. Results show that when personality and negative information are not aligned, there are no significant (unfavorable) effects on brand attitude and trust when either spokescharacters or logos are used, but the brands are susceptible to unfavorable effects when the negative information is aligned. In addition, the spokescharacter offers somewhat greater protection for the brand than does the logo when the negative information is aligned. 相似文献
992.
Anne Gregory 《Journal of Marketing Communications》2013,19(5):337-350
The current situation in public relations programme evaluation is neatly summarized by McCoy who commented that ‘probably the most common buzzwords in public relations in the last ten years have been evaluation and accountability’ (McCoy 2005, 3). This paper examines the academic and practitioner‐based literature and research on programme evaluation and it detects different priorities and approaches that may partly explain why the debate on acceptable and agreed evaluation methods continues. It analyses those differences and proposes a research agenda to bridge the gap and move the debate forward. 相似文献
993.
Anne Krueger 《Asian-Pacific economic literature》2013,27(2):174-176
994.
Anne‐Mette Hjalager Magda Antonioli Corigliano 《International Journal of Tourism Research》2000,2(4):281-293
Eating is a physical necessity, but catering services and food image are also very important ingredients of cultural tourism. Food and tourism are increasingly being combined, e.g. in agri‐tourism, wine tours and the sale of food products as souvenirs. However, as this paper illustrates, the development and standards of food for tourists are not determined uniformly by tourism policies, but more significantly by national economic, agricultural and food policies. A comparison between Denmark and Italy illustrates core elements in food cultures. Particularly in Denmark, food production is a major economic activity, and the power of the agricultural and food processing industries has in many cases compromised the quality image. In Italy, on the other hand, food policies and traditions, which give a high priority to freshness, intrinsically allow consumers to stay in control of food to a much larger extent than in Denmark. In both countries, a concentration of tourists in space and time tends to result in a decline of food profile. The paper concludes that only residents are in a position to put a more permanent pressure on food suppliers, and only if they are given the appropriate instruments. Further improvement of the food heritage in both countries (but especially in Denmark) will have to include a reconsideration, and probably changes, in food policies in more global terms. Copyright © 2000 John Wiley & Sons, Ltd. 相似文献