Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels

Although there are a range of conceptual and theoretical studies about customer equity (CE) measurement and management in the literature, there are few empirical studies where these two concepts are examined together. This paper focuses on the need for a more synthesised approach and addresses calls for more research into this specific area of marketing management. A conceptual framework was developed that synthesises both customer lifetime value and customer relationship management from a customer equity management (CEM) perspective. The framework was used to empirically examine how four CE strategies, together with a firm’s use of the two types of customer data (aggregated and disaggregated), impact on CEM outcomes. Data were collected from 114 hotel managers in Australia and analysed through a decision tree methodology. The results show that hotels are utilising their CE strategies for acquisition purposes more than retention purposes (customer asset management), which overall appears to satisfice more than maximise their hotel’s capacity in achieving effective CE outcomes. The study’s contribution to theory is through empirically testing a framework that combines two discrete theoretical concepts in one study to provide insights to guide future research.     

Re-examining the “twin deficits” hypothesis: evidence from Australia

This paper re-examines the relationship between fiscal imbalances and net foreign borrowing. A general analytical approach is first developed which suggests that, other things equal, a rise (fall) in any advanced economy’s fiscal deficit should be fully matched by a rise (fall) in its net foreign borrowing, in accordance with the so-called twin deficits hypothesis. In the case of Australia, one of the world’s largest foreign borrower economies for its size, empirical estimation yields the novel result that Australia’s consolidated budget imbalance and its foreign borrowing were approximately twinned on the basis of quarterly data for 1983–2009, when Australia’s exchange rate floated and international capital mobility was high. This result is consistent with the conceptual framework and suggests that fiscal policy is likely to be ineffective as an instrument for influencing the real economy.     

Inefficient NGO labels: Strategic proliferation and fragmentation in the market for certification

Nongovernmental organization (NGO) certification is a prerequisite for corporate engagement in enhanced social behaviors in many settings. Labels with broad scope (like “sustainability”) coexist with niche competitors much narrower in scope (like “bird‐friendliness”). When NGOs compete for adoptions, the wrong suite of schemes emerges, providing a rationale for regulation. An incumbent NGO may strategically narrow the breadth of its label to deter entry of competing schemes, reducing welfare. Even when entry is accommodated, welfare is compromised. Modeling multi‐issue competition between NGOs allows us to be the first to analyze label fragmentation and provide a novel perspective on proliferation that has frustrated practitioners.     

The Convergence and Divergence of Job Discretion Between Occupations and Institutional Regimes in Europe from 1995 to 2010

Drawing on technical change and institutional theories, this paper examines the convergence and divergence of job discretion between occupations and institutional regimes in Europe from 1995–2010. Latent growth modelling of a pseudo‐panel data set derived from the European Working Conditions Survey reveals that significantly different rates of change have led to an increasing polarization of job discretion between occupations and between Nordic and other European countries. Across occupations the findings are in keeping with routine‐biased technical change rather than skill‐biased technical change theories and suggest that the effects of technical change on job discretion depend largely on whether technology substitutes or complements job tasks. Across countries, the results are in line with employment regime theory, which suggests that institutional differences (particularly employment policies and trade union influence) are driving cross‐national variation in job discretion. Overall, a more comprehensive empirical and theoretical understanding is provided of factors shaping change in a key aspect of job quality, namely job discretion.     

How host organizations prepare for and learn from expatriate assignments

This article reveals what goes on inside host organizations prior to and during expatriate assignments. On the basis of analyzing organizational documents and conducting 43 interviews with host country nationals (HCNs) and expatriates in 30 Vietnamese organizations that host external foreign assignments, we provide a detailed account of HCNs' experiences and unearth sophisticated preparation and management activities designed to maximize these organizations' learning. We depict what we call “a host organization lifecycle” and extract five lessons: (a) host organizations prepare carefully in advance to learn as much as possible from expatriates; (b) HCNs experience quite dramatic adjustments and burdens during expatriates' placements; (c) mutual trust between expatriates and HCNs is a prerequisite for HCNs' learning; (d) most of HCNs' learning occurs informally via interactions with expatriates or observing how they work; (e) host organization managers actively manage HCN–expatriate relationships. Our findings outline a “wish list” of practices that expatriate‐using organizations could consider deploying for expatriate assignments that focus on the benefit of the host organization' development.     

Modeling beef supply response and price volatility under CAP reforms: The case of Greece

This study examines the supply response of the Greek beef market and the possible effect of the European Union’s Common Agricultural Policy (CAP) on the Greek beef sector during the period 1993–2005. A Generalized Autoregressive Conditional Heteroskedasticity (GARCH) process is used to estimate expected price, and price volatility, while several different symmetric, asymmetric and non-linear GARCH models are estimated. The empirical results show that price volatility and feed price are important risk factors in the supply response function, while the negative asymmetric price volatility that was detected implies that producers have a weak market position. Furthermore, the empirical findings confirm that the annual premium paid by the EU to beef producers had a positive impact on the production level and also, the change of the EU price support regime, after 2006, is having negative effects on beef production level in Greece.     

Land change in the Brazilian Savanna (Cerrado), 1986–2002: Comparative analysis and implications for land-use policy

The Brazilian Cerrado, a biodiverse savanna ecoregion covering 1.8 million km² south and east of the Amazon rainforest, is in rapid decline because of the expansion of modern agriculture. Previous studies of Cerrado land-use and land-cover (LULC) change imply spatial homogeneity, report widely varying rates of land conversion, use ambiguous LULC categories, and generally do not attempt to validate results. This study addresses this gap in the literature by analyzing moderate-resolution, multi-spectral satellite remote sensing data from 1986 to 2002 in two regions with identical underlying drivers. Unsupervised classification by the ISODATA algorithm indicates that Cerrado was converted to agro-pastoral land covers in 31% (3646 km²) of the study region in western Bahia and 24% (3011 km²) of the eastern Mato Grosso study region, while nearly 40% (4688 km² and 5217 km², respectively) of each study region remained unchanged. Although aggregate land change is similar, large and contiguous fragments persist in western Bahia, while smaller fragments remain in eastern Mato Grosso. These findings are considered in the current context of Cerrado land-use policy, which is dominated by the conservation set-aside and command-control policy models. The spatial characteristics of Cerrado remnants create considerable obstacles to implement the models; an alternative approach, informed by countryside biogeography, may encourage collaboration between state officials and farmer-landowners toward conservation land-use policies.     

Protected areas,conservation and tourism – financing the sustainable dream

Many commentators suggest that tourism could help fund the ever growing number of protected areas. The traditional reliance on government sources to support protected areas is increasingly untenable, in both the developed and developing world. This paper reviews the relationship between tourism and protected areas to assess opportunities for sustainable funding to assure effective stewardship. It explores a range of innovative and creative alternative funding mechanisms which could be consistent with a positive evolving relationship between tourism and protected areas. An outline classification of four protected area archetypes for management and funding purposes is suggested, based on a combination of visitation and biodiversity levels. To service the management of those four types, a series of non-government revenue streams are explored such as payments for ecosystem service (ES), environmental mortgages, intrinsic value funding, carbon abatement funding and research dividend funding. Issues discussed include: the willingness to pay on the part of potential visitors, the potential impact of fees on visitation, “quarantining” particularly valuable ecosystems from visitation and intrinsic value funding, the unpredictability of environmental mortgages and the potential stability of ES payments. Further research is required in data analysis and into the design of land tenure systems and regulatory mechanisms.     

Eating their cake and everyone else's cake, too: Resources as the main ingredient to workplace bullying

This article examines workplace bullying from a personal resources perspective. As workplace bullying emerges in unsupportive and stressful work environments, the threat of personal resource loss triggers the low cost, high reward resource-seeking behaviors that are typically reported as indicative of bullies in the workplace bullying research. Herein, we propose that these resource-seeking bullying behaviors allow bullies to create reinforcing resource gain cycles for them, but also create reinforcing resource loss cycles for targets and bystanders of bullying. As a potential remedy, we discuss recommendations for organizations to reduce the occurrence of workplace bullying.