Product difficulty incongruity and consumer evaluations of brand extensions

Ever since the appearance of Aaker and Keller's (1990) seminal article, the brand extension research stream has intensively investigated factors that impact consumer evaluations of brand extensions. However, the main effect of product difficulty and the interactions between the parent brand quality and fit variables have not been consistent across studies. We conjecture that this inconclusiveness of findings is due to an equivocal conceptualization and operationalization of the key concepts – product difficulty and product difficulty incongruity. The existing studies mainly focus on product difficulty, i.e., the perceived difficulty level of designing and making the extension, whereas the latter refers to the difference between consumers’ perceptions of the difficulty of designing and making the parent product and the difficulty in designing and making the extension product. We specifically propose that product difficulty incongruity will negatively impact consumer evaluation of brand extensions, and this negative effect is stronger for high parent brand quality and consumers with high levels of need for cognition. The findings from two empirical studies well support our predictions.     

Economic development and carbon dioxide emissions in China: Provincial panel data analysis

This paper investigates the driving forces, emission trends and reduction potential of China's carbon dioxide (CO₂) emissions based on a provincial panel data set covering the years 1995 to 2009. A series of static and dynamic panel data models are estimated, and then an optimal forecasting model selected by out-of-sample criteria is used to forecast the emission trend and reduction potential up to 2020. The estimation results show that economic development, technology progress and industry structure are the most important factors affecting China's CO₂ emissions, while the impacts of energy consumption structure, trade openness and urbanization level are negligible. The inverted U-shaped relationship between per capita CO₂ emissions and economic development level is not strongly supported by the estimation results. The impact of capital adjustment speed is significant. Scenario simulations further show that per capita and aggregate CO₂ emissions of China will increase continuously up to 2020 under any of the three scenarios developed in this study, but the reduction potential is large.     

企业社会责任与企业竞争力——兼论从微观、中观、宏观三个层面共同推进企业社会责任竞争力

企业社会责任的竞争力思维应超越企业微观层面,关注企业社会责任促成产业和国家竞争力的机理及其实现机制。应从微观、中观和宏观三个方面综合推进企业社会责任,从而真正促成责任竞争力的形成和提升。     

我国政策性银行的资金来源问题研究

目前我国政策性银行面临的问题是资金来源总量不足，结构失衡，已经严制约政策性银行功能的发挥。本分析了我国目前政策性银行的资金来源状况，并结合国外政策性银行融资的经验，针对我国政策性银行融资渠道的拓展提出了具体建议。     

我国传统产业集群发展战略探讨——庞村家具产业集群案例分析

本文系统调查了庞村家具产业的发展历史和现状,基于调查资料对庞村家具产业进行了竞争力分析和SWOT分析,最后对产业集群的发展战略进行了探讨。     

国内外全球价值链研究的简要述评与展望

本文简要回顾了国内外全球价值链研究的概况,着重介绍了此方面全球研究的两大中心所取得的成果。针对目前:一是发展中国家在此方面的研究参与不够,二是其侧重点在“外部”联系的分析上,本文提出了一些展望,指出“内外分析”结合起来分析需要的进一步工作。     

试析民族自治地方教育财政自治的基本内涵

财政自治与教育财政自治同属于我国民族自治地方依法享有的民族自治权利.由于我国多年来教育财政投入的不足,致使民族自治地方的教育自治权难以得到根本保障.本文主要对财政自治与民族教育财政自治的基本内涵进行阐释,并对教育财政自治与财政自治的关系作了分析,以利于对我国教育财政投入和民族教育财政自治问题作进一步研究.     

软岩含水层下综放工作面的矿压显现规律及其控制

论述了软岩含水层下综放工作面的矿压显现规律,指出了软岩含水层下综放工作面顶板控制的办法,以及综放工作面初采和收尾时的顶板控制的要点.     

The Usefulness of Earnings and Book Value for Equity Valuation in Emerging Capital Markets: Evidence From Listed Companies in the People's Republic of China

This paper examines the relative value relevance in equity valuation of two sets of accounting information of listed Chinese companies which issued the so-called B shares to foreign investors on the Chinese stock exchanges. These firms are required to prepare two sets of financial statements: one based on China's accounting regulations (domestic GAAPs) and the other based on International Accounting Standards (IASs). The study adopted the Ohlson (1995) model and used the Davidson-MacKinnon J-test to assess which one of these two competing sets of accounting information is more closely associated with the share prices. The results showed that earnings and book value reported based on IASs have greater information content than those based on domestic GAAPs. The results of yearly regression analysis generally suggested that the explanatory power of these earnings and book values for share prices increased over time.     

2008年北京奥运会品牌文化营销的理念研究

现代奥运会已不仅仅是一项体育赛事,奥林匹克运动的影响力远远超出了竞技体育本身,奥运会已经成为一种具有巨大社会价值和经济价值的品牌。2008年奥运会将在北京举行,这将为我国奥运会品牌文化营销提供品牌传播舞台。