The entry‐mode decision of Chinese outward FDI: Firm resources,industry conditions,and institutional forces

How do Chinese firms make their entry‐mode decision for their outward investments? Based on the three theoretical perspectives that balance the “strategy tripod,” our study conducted empirical tests using survey data collected from outward‐investing Chinese firms. We found that the cost advantage of the investing firm and learning opportunities in the host industry have positive effects on the likelihood of a Chinese firm opting for wholly owned subsidiary against joint‐venture entry mode, while the market attractiveness of the host industry, host‐country restrictions, cultural barriers, and cognitive pressures have negative effects. © 2011 Wiley Periodicals, Inc.     

卫生检疫的创始原因和发展进程

通过考证卫生检疫创始的原因和发展进程,得出检疫起源于中世纪黑死病时期,并且欧洲社会、经济、宗教、神学等方面因素的综合作用,促进了卫生检疫的产生;检疫的场所在历史上经过了多次变迁,其称谓也随着历史的发展而有所变化。卫生检疫的内容和制度随着历史发展和社会需要逐渐完善,时至今日,海港检疫已成为世界通用的检疫方式。     

岩滩电厂微机五防系统的应用

文章介绍微机防误闭锁系统的原理及其与传统闭锁方式的区别,分析了微机防误闭锁系统在岩滩电厂的实际应用情况。全面了解掌握微机防误闭锁系统,在应用过程中注意其具体操作程序和方法,才能够达到防止电气误操作的目的。     

上海郊区工业发展分析与展望

伴随着近年来上海产业结构的调整,郊区工业已经成为上海工业的主体和重要基地。作者通过全面分析上海郊区工业发展的现状,对上海今后工业经济的发展提出具体的设想与宏观的展望,并给出相关的建议。     

关于加强审计风险防范的几点看法

随着我国市场经济的不断完善,市场的经营风险加剧,我国的审计市场发生了一些重大的诉讼案件.将风险的概念引入到审计领域,对审计的理论与实务发展都具有重要的意义.本文论述了审计风险的概念及特征,分析了审计风险产生的原因,建议从加强社会审计的独立性、审慎选择被审计单位、提高注册会计师的综合素质以及建立健全审计质量的控制制度等方面来对审计风险进行控制和防范.     

基于弹性分形维的开放式基金投资风格漂移研究

投资风格漂移的量化研究是规范基金产品设计与控制基金经理投资行为的关键环节。根据分形维和经济弹性定义,在分析业绩比较基准风格指数对基金业绩影响的基础上,给出了基金投资风格漂移的价格弹性分形维定义,并推导出该分形维数的计算公式:基金对数收益序列与比较基准风格指数对数收益序列的比值。以我国2003年成立的18只开放式基金为研究样本,测算出基金投资风格漂移的价格弹性分形维,实证结果表明:基金投资风格均发生了明显的漂移现象;根据价格弹性分形维与投资风格一致性基准线得到了基金投资风格漂移的阀值,为控制较严重的投资风格漂移现象提供了衡量标准。本文研究方法与结论对完善基金产品创新发行理念、提高基金市场的效率提供了决策依据,并为进一步量化我国开放式基金投资风格漂移风险提供了新的研究思路。     

安防通信工程对智能化小区建设的价值研究

随着科学技术和通信技术的发展,人们不再满足于传统简单的居住条件和居住功能,开始追求更重视人性化需求的高级住宅,智能化小区从而走进我们的生活.安全性作为智能化小区的首要目标,本文通过对安防通信系统的设置原则、安防通信系统的构成与应用的分析,表明了安防通信工程如何在智能化小区建设中发挥它的巨大价值.     

老年报的现状与发展方向的思考

本文阐述了中国老年报的现状及发展历程.在报刊如林的今天,对于老年报跻身其间参与市场竞争,并产生的社会和经济效益,做了理性的阐述与分析.对老年报如何在日新月异的改革开放时代生存与发展方向做了一定的思考.     

Country-of-origin effects and antecedents of industrial brand equity

Does the country-of-origin effect matter to industrial brand equity in international business-to-business (B2B) markets? The effect of a product's country-of-origin (COO) on both industrial buyers' and consumers' perceptions and evaluations has been one of the most widely studied phenomena in the fields of international business, marketing, and consumer behavior since the 1960s. Although many country-of-origin studies focus on consumer behavior in developed countries and acknowledge that the processes and stages of economic development by which consumers use COO information may differ in developing countries, the fact that there has been little research to investigate the effects of COO could explain the variations in international buyers' evaluations of industrial brand equity in the newly-industrialized economies, such as Taiwan. Taiwanese firms are now formidable global B2B market players by successfully transforming themselves from manufacturing mainly low-value and labor-intensive goods to producing many high value-added products that require advanced technology, equipment and significant business expertise. With the adoption of advanced technology and equipment, an important question is whether unique and innovative fastener products from Taiwan have generated the country-of-origin effects in international B2B buyers' minds. The main finding is that the country-of-origin of fasteners has not yet become an important antecedent of industrial brand equity in the case of the fastener industry in Taiwan.     

The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus

The literature has identified factors that determine the favorable evaluation of a new brand extension, such as sharing a common product category or providing similar core benefits as the parent brand. However, there has been little research on which of these factors has a greater impact on consumer evaluation. This study explores how self-regulatory focus moderates the relative impacts of benefit overlap (i.e., the consistency of core benefits provided by extensions) versus product category similarity (i.e., the similarity among product categories that include the extensions) on brand extension evaluations. The results of an experiment support the prediction that benefit overlap extensions have greater significance for promotion-focused consumers, whereas category similarity extensions are favored by prevention-focused consumers.