Estimating elasticities with frontier and other regressions in evaluating two advertising strategies for US Army recruiting

To help resolve a long-standing debate in the US Government on advertising strategies for military recruitment, this study applies ordinary least squares (OLS), which here includes (1) stochastic frontier analysis (SFA) and (2) frontierized least squares (FLS), to evaluate two distinct advertising strategies: Service Specific vs. Joint. Thus, in contrast to the customary use of a single central tendency method, such as OLS, on different models, we here use multiple methods on a single model to cross check and validate results. In addition to serving as cross checks, the methods can be used to identify classic problems, including biases in the data and shortcomings in one or more of the methodologies employed. To avoid dealing with problems on identifying motives underlying various patterns in advertising expenditure, data are drawn from a statistically designed experiment where the expenditures were controlled as part of the experiment to resolve the issue of a choice between the two advertising strategies of interest. In contrast to earlier studies, the current paper finds that all methods used lead to the same conclusion: Service Specific is more efficient than Joint, at least for the US Army—which is, by far, the largest military advertiser. Finally, the paper introduces a new method for reallocating advertising budgets between the Uniformed Services which (a) is simpler than the customary use of cross partial derivatives, (b) avoids the need for the ceteris paribus assumptions for each such allocation, as in customary reallocation methods and (c) simplifies matters so that, for instance, it is not necessary to introduce an entirely new organization to administer the desired coordinating activities.     

SEQUENTIAL OR SIMULTANEOUS ELECTIONS? A WELFARE ANALYSIS

Should all voters vote on the same day or should elections be staggered? Using a model of voting and social learning, we illustrate that sequential elections place too much weight on early states but also provide late voters with valuable information. Simultaneous elections equally weigh states but place too much weight on voter priors, providing an inappropriate advantage to front‐runners. Simultaneous elections are thus preferred if the front‐runner advantage is small, but sequential elections are preferred if the advantage is large. Our quantitative welfare analysis of presidential primaries suggests that simultaneous systems slightly outperform sequential systems.     

The Global Preference for Dividends in Declining Markets

Investors globally prefer dividend‐paying stocks over nondividend‐paying stocks more in declining than in advancing markets, even accounting for firm‐level growth opportunities, size and risk effects. Dividend‐paying stocks outperform nondividend‐paying stocks, from 0.63% (China) to 3.79% (Canada) more per month in declining than in advancing markets. In declining markets, dividend‐paying firms outperform by more than any underperformance in advancing markets. The results are robust across dividend taxation regimes, legal environments, emerging and developed markets, periods prior to and after the 2008 global financial crisis, the exclusion of the dividend declaration month and in respect to segmented or integrated international capital markets.     

蒙多塞诺之旅

从地理上看,它更像美国东海岸的一座度假村;而从时间上看,它依然保留着过去50年里的种种风尚酒乡纳帕山谷 (www．napavalley．com) 尽管圣塔芭芭拉(Santa Barbara)地区、西雅拉(Sierra) 丘陵地带乃至中央山谷(Central Valley)占据了加州产酒区的大半壁江山,但只有旧金山以北的纳帕山谷(Napa Valley)才真正配得上加州酒乡(California     

Has the productivity of retail food stores really declined?

Despite the fact that other factors of production have been substituted for labor, and that scanner technology has come into widespread use, the BLS index of labor productivity for retail food stores has been declining for sometime. The purpose of this paper is to study this puzzling decline in measured productivity. The results indicate that the decline in the BLS index is due to changes in services offered by retail food stores that are not incorporated into the index, and that productivity increased if these services are accounted for.     

Incorporating choice dynamics in models of consumer behavior

This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches. Proceedings of Session on Choice Dynamics at the Banff Symposium on Consumer Decision-Making and Choice Behavior. All authors share equally in content and remaining errors.     

The Ethics of Counterfeiting in the Fashion Industry: Quality,Credence and Profit Issues

One of the greatest problems facing luxury goods firms in a globalizing market is that of counterfeiting. The purpose of this paper is to analyze the different types of counterfeiting that take place in thefashion industry and the ethical issues raised. We argue that the problem partly lies in the industry itself. Copying of designs is endemic and condoned, which raises several ethical dilemmas in passing judgment on the practice of counterfeiting. We analyze the ethical issues in a number of different types of counterfeiting encountered in the fashion industry. We conclude with some observations on the general implications for ethics in intellectual property rights.     

Food waste paradox: antecedents of food disposal in low income households

This article aims to identify antecedents of food waste among lower‐middle class families – a paradox, given the financial constraints this population faces. The importance of this research is evident in escalating environmental pressures for better use of our planet's scarce resources. Given that most of the world is low‐income, any behavioral change in this population is likely to have a considerable impact. Empirical data were collected from 14 lower‐middle income Brazilian households, based on observations, in‐depth interviews, photographs and a focus group (n = 6). Five major categories of food waste antecedents were identified: (1) excessive purchasing, (2) over‐preparation, (3) caring for a pet, (4) avoidance of leftovers and (5) inappropriate food conservation. Several subcategories were also found, including impulse buying, lack of planning and preference for large packages. Surprisingly, findings show that strategies used to save money – such as buying groceries in bulk, monthly shopping trips, preference for supermarkets and cooking from scratch – actually end up generating more food waste. This mitigates the savings made during the purchasing phase.     

Tourist Perceptions of Event–Sponsor Brand Fit and Sponsor Brand Attitude

Sponsorships play an increasingly important role in the viability of events, including those targeted at tourists, and sponsors typically seek to build a rapport between their brands and the event attendees. The extent to which the event-related imagery benefits the sponsor brand will depend on the alignment between the sponsor brand and the event. In addressing this issue this study examines the mediating role of event–sponsor fit between visitor event-liking, self-sponsor congruity, and sponsor brand favorability. Interviews were conducted with 1215 attendees at the 2010 Taipei International Flora Exhibition and formed a basis for hypothesis testing. An examination of three sponsor brands over nine surveys concluded that event–sponsor fit consistently mediates the effect of event-liking and self-sponsor congruity on brand favorability. Results confirmed that event organizers and sponsors can benefit from the use of perceived fit as a means of shaping brand attitudes when they sponsor art- and/or social-related events.     

Michael Augspurger. An Economy of Abundant Beauty: Fortune Magazine and Depression America. Ithaca, N.Y.: Cornell University Press, 2004. viii + 292 pp. ISBN 0-8014-4204-4, $34.95 (cloth).

A curious blend of business and intellectual history, with anemphasis on the latter, Michael Augspurger’s An Economyof Abundant Beauty offers a reading of Fortune magazine fromits founding in 1930 through the election of Dwight D. Eisenhowerin 1952. Distancing himself from other observers of the publicationwho have interpreted Fortune’s heavy coverage of highculture and aesthetics during the 1930s alongside more prosaicbusiness news as the result of a distinct split between a progressivestaff of writers, including James Agee and Archibald MacLeish,and more conservative editors and publisher Henry Luce, Augspurgerclaims to discern a