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11.
Siew Meng Leong Sam Ouliaris George R. Franke 《Journal of Marketing Communications》2013,19(2):111-122
Co-integration econometrics have important theoretical advantages over more traditional approaches to estimating the long-term effects of one variable on another. When advertising and sales data are co-integrated, adaptations of common econometric procedures may be used to estimate the long-term effects directly rather than inferring them from short-term relationships. This paper presents a method for detecting and estimating co-integrating relationships using ordinary least-squares regression procedures. The method is illustrated with the well-known Lydia Pinkham data from 1907 through to 1961. The results show that there was a strong positive relationship between Lydia Pinkham advertising and sales in the long-term. Implications of the method and findings are discussed. 相似文献
12.
Reiner Franke 《Metroeconomica》2019,70(2):302-312
Drawing on Harrod, Kalecki and Kaldor, this paper seeks to revive the view that ceteris paribus firms reduce investment if they have already built up high capacities relative to their assessment of the normal potential of their markets. This reaction introduces a fundamental stabilizing mechanism into the economy. The paper adapts the idea to a growth context and applies it to the neo‐Kaleckian baseline model with its Harrodian instability. It demonstrates that, in principle, a sufficiently strong feedback could stabilize the steady state. 相似文献
13.
In this paper, we test the theoretical framework developed by North, Wallis, and Weingast (2009), who posit that limited-access societies need to meet three doorstep conditions before they can transit into open-access societies: (1) establishment of rule of law among elites, (2) adoption of perpetually existing organizations, and (3) political control of the military. We identify indicators reflecting these doorsteps and econometrically test their relationships with specific political and economic variables. We broadly confirm the logic behind the doorsteps as necessary conditions in the transition to open-access societies. The doorsteps influence economic and political processes, as well as each other, with varying intensities. 相似文献
14.
AbstractThough the academic literature focused on postfeminism, neoliberalism, and the relationship between the two is considerable, there is little exploration of these conjoined discourses as they relate to leisure culture in general, and women’s sporting lives in particular. At the level of lived experience, scholars have yet to empirically examine how women engage and are affected by the empowerment discourse punctuating many aspects of postfeminism. This study uses the U.S. Soccer Federation’s 2015 SheBelieves Campaign as an empirical site for critically examining women’s attitudes toward, and experiences of, issues of empowerment, feminism, and sexism associated with what scholars have labelled the postfeminist-neoliberal moment (McRobbie, 2009; Rottenberg, 2014). Working at the intersection of leisure studies, feminism, and physical cultural studies, this research provides a window into the complicated, and sometimes contradictory, ways women view and experience neoliberal empowerment discourses within and through sporting elements of their leisure lifestyles. 相似文献
15.
Woochang Jeon George R. Franke Bruce A. Huhmann Joseph Phelps 《Asia Pacific Journal of Management》1999,16(2):249-258
This paper examines the economic, advertising industry, cultural, and product factors influencing the use of emotional and rational appeals in advertising for South Korea and the U.S. Content analysis of 600 Korean magazine advertisements shows that emotional appeals predominate in headlines, but rational appeals are more common overall and in the illustrations. Compared to results from 403 U.S. advertisements, Korean magazine advertising uses more emotional appeals, though differences vary across product types and executional method. Implications for advertising practice and future research are discussed. 相似文献
16.
The paper takes a recent agent-based asset pricing model by Manzan and Westerhoff from the literature and applies the method of simulated moments to estimate its six parameters. In selecting the moments, the focus is on the fat tails and autocorrelation patterns of the daily returns of several stock market indices and foreign exchange rates. It is argued that it may be meaningful to abandon the econometrically optimal weighting matrix in the objective function and instead invoke the moments' t-statistics in an intuitively appealing way. This modification gives rise to estimations whose moment matching, given the model's parsimony, can be largely considered to be satisfactory. Also the parameter estimates across different markets make good economic sense. 相似文献
17.
Jörg Franke Christian Kanzow Wolfgang Leininger Alexandra Schwartz 《Economic Theory》2013,52(2):589-630
Contest rules are set up by administrators who frequently have discretionary power in specifying the details of these rules, i.e., they can bias the contest rules toward specific contestants in order to further their prime objective. We derive the optimal bias of the contest rule for a contest administrator, who is interested in maximizing the total efforts expended in the contest. The solution is obtained in closed form for a widely used class of n-person contest games. Setting the optimal bias has important implications: (i) there is never exclusion of strong players, instead there is (endogenously induced) inclusion of weak contestants; (ii) the contest administrator will optimally level the playing field by encouraging weak contestants, but he will not equalize the contestants’ chances unless they are identical; and (iii) at least three contestants will be active in equilibrium of the optimal contest, irrespective of heterogeneity. 相似文献
18.
Anusorn Singhapakdi Scott J. Vitell George R. Franke 《Journal of the Academy of Marketing Science》1999,27(1):19-36
This study uses responses from a survey of marketing professionals in a structural equation model linking antecedents and
consequences of two dimensions of personal moral philosophies (idealism and relativism) and perceived moral intensity (PMI).
Mixed support is found for hypothesized effects of gender, religiosity, education, experience, salary, and corporate ethical
values on idealism and relativism. Idealism increases and relativism decreases PMI in four ethical scenarios. PMI increases
perceptions of ethical problems, which reduce intentions to act unethically. The study tests whether relationships between
variables, revealing that PMI has direct as well as indirect effects on intentions. Intentions are also influenced by gender:
women have more ethical intentions than men, on average, and this effect is not mediated by other variables in the model.
Anusorn Singhapakdi is an associate professor of marketing at Old Dominion University. He has also served on the marketing faculty at Lamar University,
Texas, and at Thammasat University, Thailand. His papers on topics in marketing ethics and social responsibility have been
published in theJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Macromarketing,
Journal of Public Policy & Marketing, and various other journals and proceedings.
Scott J. Vitell is the Phil B. Hardin Professor of Marketing at the University of Mississippi. He received his Ph.D. in marketing from Texas
Tech University. His work has previously appeared in theJournal of the Academy of Marketing Science, Journal of Business Research, Journal of Macromarketing, Journal of Business
Ethics, Research in Marketing, International Marketing Review, and in other journals and proceedings.
George R. Franke is an associate professor and Reese Phifer Fellow of Marketing at the University of Alabama. His research interests include
ethics, public policy, advertising, and research methodology. His publications have received best-paper awards from theJournal of Advertising, Journal of Marketing Research, American Marketing Association, and Southern Marketing Association. 相似文献
19.
How do we define what technology is for humans? One perspective suggests that it is a tool enabling the use of valuable resources such as time, food, health and mobility. One could say that in its cultural history, humanity has developed a wide range of artefacts which enable the effective utilisation of these resources for the fulfilment of physiological, but also psychological, needs. This paper explores how this perspective may be used as an orientation for future technological innovation. Hence, the goal is to provide an accessible discussion of such a psychological perspective on technology development that could pave the way towards a truly human-centred digital transformation.
相似文献20.