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201.
In the contemporary e-business, a retailer may display the links to the competing retailers directly (direct referral), or display the referral link provided by a third-party advertising agency (third-party referral), and these referrals may be either one-way or two-way. In this paper, we show that the referrals may align the retailers’ incentives and facilitate implicit collusion, and one-way referral may result in a mutually beneficial situation, thereby providing an economic rationale for these seemingly puzzling phenomena. Using third-party referrals may enhance the retailers’ collusion despite the potential disutility and revenue leakage, and referral services may be detrimental for the consumer welfare. 相似文献
202.
混合动力客车(HEB)作为节能环保的新型交通工具已成为客车产业的发展趋势。在我国混合动力客车的发展还处于成长阶段。采用SWOT分析方法,分析研究我国的混合动力客车产业发展,并针对现状提出相关建议。 相似文献
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由于我国证券市场创业板上市公司股权结构具有控股股东持股比例相对较低的特点,这将产生不同于主板上市公司的剥夺型公司治理问题。要解决这一问题,就必需完善保护中小股东的有关法规,加强执法力度,建立声誉约束机制,并加大对失信行为的处罚力度。 相似文献
206.
This paper focuses on the problem of how to determine expert weights in multiple attribute group decision making. We first aggregate all the individual decision matrices into the collective decision matrix by means of the weighted arithmetic averaging operator, and then from the angle of minimizing group discordance, we establish a general nonlinear optimization model based on deviation function, and employ a genetic algorithm to solve our model so as to find the optimal expert weights. Moreover, we extend our model to uncertain multiple attribute group decision making, where the attribute values are interval numbers, and finally, apply our model to the plan evaluation of new model of cars of an investment company. 相似文献
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208.
Jun Huang Ji Li Pengcheng Zhang Zhenyao Cai Xinran Wang 《Journal of Global Marketing》2013,26(5):417-432
ABSTRACT Adopting a perspective of social capital theory, we study the effect of market orientation on the stability of symbiotic alliances in an emerging economy. Focusing on a subset of the alliances, namely symbiotic marketing alliances, the results reveal that firms’ market orientation has a positive effect on social capital, which, in turn, has a positive effect of the stability of the symbiotic marketing alliances. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influence the stability of the alliance. This report concludes with a discussion of the implications for academic researchers and practitioners. 相似文献
209.
Liping A. Cai 《Journal of Travel & Tourism Marketing》2013,30(8):751-761
This article uses travel distance to segment rural tourists in a tourist destination in the U.S. Midwest. A distance decay pattern was identified, with more than half of the respondents traveling from a location within 200 miles of the destination. The differences in the socio‐demographic, trip‐related characteristics, and destination activities of these tourists were examined across distinct distance segments. Among other findings, the study revealed that tourists from within a 50‐mile radius participated in most of the activities, and those traveling between 200 and 600 miles made up the majority of business travelers. These two segments also had a higher participation rate in the recreational activities than did the other distance segments. The findings of the study show that simple variables such as distance travel remain viable for destinations, particularly those in the rural area, to understand the tourists for segmentation purpose. 相似文献
210.