拜登政府准备重返亚太吗?

拜登就任美国总统后,需要对特朗普时期的美国战略进行调整,重建亚太合作关系是其中的重要选项。为此,拜登政府应重新考虑修改并加入CPTPP,加强与盟国的国际经贸合作,并使应对气候变化政策成为拜登政府自贸协定的一个重要标志。     

Personal attributes,organizational conditions,and ethical attitudes: a social cognitive approach

This paper investigates the impact of personal attributes and organizational conditions on attitudes toward corporate misdeeds. On the basis of social cognitive theory, we develop hypotheses that are tested against data collected from 215 German employees using an online survey. Our findings suggest that personal attributes (i.e. gender, age, Big five personality traits) have a much greater impact on ethical attitudes than organizational conditions (i.e. organizational culture). Further, a moderating effect of control‐oriented culture on the relationship between personality traits (i.e. conscientiousness, extraversion) and attitudes toward corporate misdeeds is found. We derive implications for human resource management and further theory development.     

Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity

The image of a brand provides a key driver of brand equity. To build and control a strong brand image though, brand managers require a valid procedure to measure it. This article empirically compares the predictive validity of two measurement techniques to assess brand image: First, a brand-anchored discrete choice experiment (BDCE) which is based on a brand-anchored conjoint approach where brands serve as the levels for any attribute and which was originally introduced as ranting-based approach by Louviere and Johnson Journal of Retailing, 66, 359–382 (1990) and further extended to a BDCE by Eckert et al. International Journal of Research in Marketing, 29, 256–264 (2012). Second, a direct attribute rating (DAR) approach which is commonly used for commercial applications of brand image measurement. An empirical study using a representative sample of the German beer market shows that BDCE shows significantly higher levels of predictive validity (i.e., higher correlations with the actual market shares of the brands under investigation) than the widely used DAR method.     

„Entscheidend ist am Ende,wie zufrieden der Bund als Kunde ist!“

Praxis / Artikel

„Entscheidend ist am Ende, wie zufrieden der Bund als Kunde ist!“ Interview mit Dr. Carsten Lehr, Leiter des Bereichs Finanzen, Controlling & Administration der Bundesrepublik Deutschland — Finanzagentur GmbH     

Economic Sanctions Against Iran: Is the Third Decade a Charm?

This paper provides background and history of economic sanctions on Iran. Particular attention is paid to the effectiveness of the sanctions and to factors that have mitigated their effectiveness. The United States and other countries have joined in a coalition to impose the sanctions, but it will be difficult to maintain the coalition and get cooperation of nonparticipant countries if there is a major oil price increase. Measures are recommended to reduce this risk and maintain the effectiveness of the sanctions.