Cornering the Japanese market

Carol Sage, Training Director of the Sheraton Center, New York City, presents an account of a training initiative in a New York City convention hotel — aimed at improving relations with Japanese guests, with a view to increasing the hotel's share of the Japanese tourist market. Training in cross-cultural awareness improved staff services for Japanese visitors, to such an extent, that the Japanese market share of the hotel has already increased.     

Maternity rights and mothers' return to work

This paper uses a cohort of 12,000 births to examine the effect of maternity rights on mothers' post-birth return to employment decisions. It uses a discrete hazard model to disentangle the effects of the terms of maternity rights entitlements from other factors that influence the timing of a mother's return to work. Mothers with rights have an underlying (but unobserved) stronger attachment to the labour market that prompts earlier return than on average. We take this into account by estimating a counterfactual distribution of return times using a sample of women who failed to qualify for maternity rights but who have similar levels of labour market attachment. Even when differential attachment is taken into account there remains a substantial impact of maternity rights on behaviour.     

Gender and ethnic differences in factors that influence food intake

Abstract The objective of this research was to ascertain the gender-and ethnic-related factors that influence what one eats. This survey was conducted using a validated, pilot-tested questionnaire in 11 states and the District of Columbia, which were participating in the W-182 Western Regional Research project. The results indicated that the factors that influence what one eats differ by gender and ethnicity. Men were very much influenced by likes and dislikes, and by their spouse or significant other. Women were influenced by likes and dislikes, and health. Food likes/dislikes and concerns about health and weight were among the leading four factors for all ethnic groups. Food likes/dislikes were the top factor influencing what is eaten by 51% or more of Asians, Pacific Islanders, Caucasians and Hispanics. Concern about health was the top factor for 62% and 58%, respectively, of African Americans and Native Americans.     

CORPORATE CULTURE: THE LAST FRONTIER OF CONTROL?[1]

The purpose of this paper is to examine the present U.S. use of the concept of ‘corporate culture’ using the sociology of Emile Durkheim as a conceptual framework. Durkheim was concerned with understanding where potential sources of morality might reside in a rapidly changing, increasingly differentiated society. Proponents of corporate culture do not rely specifically on Durkheim's work but essentially answer his question by suggesting that the corporation is the appropriate site for moral order. In this paper it is argued that the attempted manipulation of a corporation's culture is simply an addition to other forms of control which companies have tried to implement. More than other forms of control, however, corporate culture elicits sentiment and emotion, and contains possibilities to ensnare workers in a hegemonic system. On the other hand, strengthening corporate cultures in the U.S.A may also lead to increased worker homogenization and activism.     

Short reviews

FOUR SHORT REVIEWS ON THE THEME OF MARKETS AND JOBS

Leedale, M. 1988: Working Paper No. 108 — Intervention and the East London Clothing Industry. Oxford Polytechnic School of Planning, £4.00 plus 85p p. & p.

Lemaitre, J. (ed) 1988: Long Term Unemployment: Which Way Out? Brussels: Elise Publications, 10/Ecus/BF440 + BF50 postage.

Stewart A. 1968: Planning Homes and Jobs: The Sheffield Report Sheffield City Council, £10.00 including postage.

Association of County Councils, Association of District Councils, Association of Metropolitan Authorities. Stimulating Local Enterprise, the local authority role. £5.50 including postage.

Anglo German Foundation and Otto-Blume-lnstitut fur Sozialforschung und Gesellschafts politik, 1988, Local Labour Market Policies in Britain and Germany, London: Anglo-German Foundation for the Study of Industrial Society. 17 Bloomsbury Square. London WC1A 1LP, £4.50.

Watson, J. (ed), 1989: An Introduction to Political Economy & Planning: Four Interesting Essays, Anglia Higher Education College.

Report for the Commission of Bishop's Council of Diocese of Birmingham, 1988: Faith in the City of Birmingham. Exeter. Paternoster Press, £3.50.     

The impact of decoupled subsidies on productivity in agriculture: a cross‐country analysis using microdata

The decoupling of direct payments from production introduced in the reform of the Common Agricultural Policy is expected to make production decisions more market‐oriented and farmers more productive. However, ex‐post analyses of the productivity of farms have yet to uncover any evidence of a positive impact of the decoupling policy on farm productivity. Using Irish, Danish, and Dutch farm‐level data, we identify whether the decoupling policy has contributed to productivity growth in agriculture and farm product adjustment behavior. We find some evidence that the decoupling policy had significant positive effects on farm productivity and behavioral changes related to farm specialization.     

When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance

This research adds to the growing literature on what draws consumers to ethical brands. Findings from three studies demonstrate that guilt motivates consumers to connect with ethical brands, especially those consumers with high levels of moral identity importance (MII). Specifically, Study 1 finds that consumers report stronger self‐brand connections (SBCs) with an ethical brand when they feel guilty (vs. control). Study 2 finds that guilt particularly motivates consumers with high MII to report stronger SBCs with an ethical (vs. unethical) brand. In turn, these strong connections lead to increased intentions to purchase the ethical brand. Finally, Study 3 finds evidence for the proposed motivation‐based process explanation by showing that high MII consumers’ propensity to connect with ethical brands when feeling guilty (vs. control) is attenuated when these consumers are first given the opportunity to donate to a charitable cause to alleviate their guilt. Overall, the findings suggest that ethical brands can foster strong connections with and elicit higher purchase intentions from consumers seeking ways to alleviate their guilt.