TURNING FARMERS INTO FORESTERS VIA MARKET LIBERALISATION

Reform of the Common Agricultural Policy and public concern over the environment have brought woodland into the public eye as an environment-friendly alternative land use in British agriculture. Survey evidence indicates that whilst it is the inadequacy of the returns from woodland that acts as the principal deterrent to planting, there are also a number of other factors that discourage woodland adoption. Of these, the perceived lack of flexibility that is associated with woodland figures highly. In part, loss of flexibility occurs due to the strength of controls such as felling licences and Tree Preservation Orders that restrict the conversion of woodland back to agricultural land. This paper develops a simple comparative static model of the way in which such restrictions impact on the allocation and price of woodland vis-à-vis agricultural land. Where felling controls are in operation they may reduce as well as preserve the area of woodland, and retard the efficacy of financial incentives. In this light, policymakers may do well to abolish felling restrictions on new woodland (possibly in conjunction with enhanced woodland incentives generally) if expansion of the wooded area is an explicit objective of future agricultural policy.     

Role Playing,Collective Bargaining,and the Measurement of Attitude Change

Using what scholars have identified as the major explanations of industrial unrest in the United States, Lloyd measures changes in attitudes of students engaged in mock collective bargaining negotiations. By testing before and after the bargaining sessions, he is able to show the influence of role playing upon perception.     

Furthering the integration of marketing and logistics through customer service in the channel

Recent emphasis on customer service in both the academic and trade literature reveals a growing but confusing body of knowledge. Both the marketing and logistics disciplines have offered varying definitions of customer service, but have failed to offer a comprehensive framework which represents customer service and its related marketing and logistics issues. This article offers the viewpoint that customer service is a conceptual unifying factor for integrating marketing and logistics. The channel system is introduced as the vehicle by which buyer/seller relationships must be analyzed to understand formation of buyer expectations, interaction of marketing and logistics activities, and subsequent customer service performance. The institutional, behavioral, and physical dimensions of channel activity influence many of the marketing and logistics decisions made by management. The framework offered in this article differs from previous efforts in that customer service is the output of the unified activities of marketing and logistics. It considers marketing and logistics decisions jointly, re-evaluates and expands the production function in logistics, and ties customer service to customer satisfaction or dissatisfaction.     

Creating value while avoiding its destruction through R&D management and innovation

Value creation and capture remain a key but quite a challenging objective for many organizations. R&D and innovation management have to operate in a context of increasing complexity, particularly enriched by emerging technologies, new opportunities for transformation of business models, and multidimensional changes in market demands. This special section proposes new options to deal with this challenge. One paper contributes to the adoption of open business models by studying their antecedents and casual relationships. The three other papers propose using a different focus on value, avoiding its destruction by adopting different unusual mindsets; i.e. learning through failure, learning by deviating and investigating motivations for not participating in innovation communities.