“三碳经济”产业治沙效益分析——毛乌素生物质发电厂实践探索

通过对毛乌素生物质发电厂三碳经济产业治沙实践的经济、社会、生态以及碳循环等的效益分析,得出三碳经济产业治沙模式不仅是典型的循环经济模式,也是一种碳汇林业、低负碳经济与生态建设完美耦合的生态经济发展新模式。认为此模式对我国含水沙漠的治理,实现一举多赢的可持续发展以及林业应对气候变化,增汇减排意义重大。     

股权分置改革对价方案解析

本文从经济学基本原理出发,重申股权分王改革的最终目的是从根本上解决我国股市存在的资源配王效率低下和主体缺失的制度性缺陷问题,认为合理对价支付比例的确定应该遵循政策中性原理,并根据套利理论推导出市场均衡条件下的对价公式,对46家试点公司和进入全面股改后推出的前两批72家公司的对价方案进行剖析,认为部分公司对价支付比例存在不合理的原因是方案确定的原则存在片面性。     

与娜塔莉·德约博格对话

有一部电视卡通《弗莱格》(Fraggle Rock)就吓坏了我。杰拉德·马特:你在瑞典出生,获得过马尔摩艺术学院美术新媒体学位,是吗?娜塔莉·德约博格:是的。     

改革开放以来林业财政政策与评述

对1978年改革开放以来林业财政政策分两阶段进行评述。1978～1992年,我国的林业财政投入政策、林业税收政策、林业财务政策对促进林业快速发展发挥了重要作用,主要表现在:推进了森工企业改革,推进了造林绿化,林业事业体系建设逐步完善。但也存在税收负担重、未形成有效投入体系、财务政策追逐目标不当等问题。1992年至今,积极的林业财政政策使我国生态建设体系明显加强,森林资源保护重点加强,林业产业体系更趋完善。但在面对林业急需发展的实际仍显投入不足,林业税收政策尚未达到应有的优惠程度,林业财务政策仍需改革等方面仍需改进。     

The desired level of market orientation and business unit performance

Existing studies of market orientation have hypothesized that the strength of the market orientation/performance relationship depends on environmental variables such as market turbulence, technological turbulence, and competitive intensity. To date most empirical studies have failed to confirm these hypotheses; however, these studies (1) assumed that performance is a linear function of the achieved level of market orientation and (2) tested whether environmental uncertainty moderates this relationship. A complementary explanation for the impact of environmental variables on a firm’s market orientation arises from studies of organizational behavior that link the need for coordination and control to environmental uncertainty and organizational strategy. Building on this perspective, the authors argue that (1) environmental uncertainty influences the desired level of market orientation and (2) the gap between the desired and achieved levels of market orientation influence business unit performance. The authors test these hypotheses with data collected from multiple respondents in 308 US firms. The data analysis confirms that the desired level of market orientation is a function of market turbulence, competitive intensity, technological turbulence, and innovation strategy. In addition, the desired level of market orientation positively influences the achieved level. Finally, when the achieved level of market orientation is less than the desired level, business unit performance is a negative function of the gap between the desired and achieved levels of market orientation.

Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

While there is recognition that market-based capabilities contribute to a firm’s financial performance, the exposition is largely conceptual (Srivastava et al. Journal of Marketing 62:2–18, 1998; Journal of Marketing 63:168–179, 1999). Using a resource based view of the firm, the present study proposes that (1) market-based assets and capabilities of a firm impacts (2) performance in three market-facing business processes (new product development, supply-chain and customer management), which in turn, influence (3) the firm’s financial performance. It develops related hypotheses and tests the framework empirically. The study also examines for the first time the interrelationship among the three business processes and their impact on the market value of firms. Further, the study examines the moderating influence of two organizational variables—size and age of the firm. Overall, the major contribution of the study is that it offers a process linkage between capabilities, process performance and financial performance. The results of this research will provide strategic insights to managers on optimal customer management, product development and supply chain strategies.

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics

Issues in evaluating marketing performance and devising appropriate metrics for measurement have taken center stage in marketing thought and practice in recent years. We propose an empirical model that enables a multinational enterprise (MNE) to assess the marketing performance of its subsidiaries, taking into explicit consideration the fact that tactical actions by subsidiaries contribute to the creation of assets that can be harnessed for marketing outcomes. Thus, our model captures the asset creation abilities of marketing expenditures and also takes in to account the environmental differences of the context in which each MNE subsidiary operates. We evaluate comparative, overall, and process-level (creation of market assets and market yield) marketing performance in the context of multi-country operations. This simultaneous examination of marketing process and marketing outcome performance enables a global corporation to gain strategic, operational, and diagnostic insights into the performance of its subsidiaries. Our approach is empirically illustrated with an evaluation of the marketing performance of subsidiaries of a large global corporation.     

Peter Drucker on marketing: an exploration of five tenets

The authors review Peter Drucker’s contributions to marketing theory and practice. A bibliometric analysis of Drucker’s academic influence in marketing is presented. The five main tenets that are derived from the bibliometric study are expanded upon as follows: (1) The Marketing Concept: Creating Value for Customers; (2) Broadened Role of Marketing in Society: Corporate Social Responsibility, Consumerism, Social Marketing, and Lessons from Non-Profit Organizations; (3) Contributions to Marketing Strategy: The Obvious and Not So Obvious; (4) Marketing-Innovation Interface: New Product Development; (5) Future of Globalization: Rise of Non-National Enterprises.