个性化的营销手段--定制营销

定制营销被美国著名营销学者菲利普·科特勒誉为21世纪市场营销最新领域之一.     

我国高新技术产业对外贸易特点及提高国际竞争力对策研究

高新技术产业作为一种新兴产业，是发达国家和新兴工业化国家重点发展的产业。近几年，我国高新技术产业发展迅速，尤其是对外贸易，增长速度已超过了全国对外贸易的平均增速，但也存在着竞争力不强等问题。本文通过数据，分析了我国高新技术产业发展的特点及存在的问题，针对性地提出了提高我国高新技术产业国际竞争力的具体措施。     

生命周期评价方法及其应用

介绍了生命周期评价的目的、意义和基本方法，并运用该方法对燃煤发电、废纸造纸、废旧塑料气化发电等几种不同工业过程的环境影响进行了分析。     

Exploring the interaction between incubators and industrial clusters: the case of the itri incubator in Taiwan

This article aims to explore the interaction between incubators and industrial clusters, which is an important linkage for local development but has not been analyzed in the literature. A model is proposed to describe this interaction. The Industrial Technology Research Institute (ITRI) Incubator within the Hsinchu industrial cluster, the core of Taiwan's technology industries, is considered to be an empirical case. This case is investigated with the proposed model and methods including data analysis, in–depth interviews, manager surveys and stakeholder analysis. It was found that the clustering effect in the Hsinchu industrial cluster is main factor in the ITRI Incubator's development. The ITRI Incubator in turn reinforces the cluster in some aspects as feedback. This result confirms the existence and importance of this interaction in local development. It is recommended that government officials and incubator managers take account of this interaction in operating an incubator program and utilize the proposed model to analyze the incubator's contributions to its industrial cluster.     

Network Resources for Internationalization: The Case of Taiwan's Electronics Firms*

ABSTRACT This paper illustrates foreign direct investment (FDI) as the management of important network relations, using Taiwan's electronics firms as an example. Through FDI, seemingly small and weak firms propel the process of internationalization by making maximum use of external resources to which they have access. FDI often starts at a location close to the home base where support from the domestic networks can be drawn, subsequently moving on to more distant locations after investors have accumulated new network resources. The location chosen is usually an area rich in network resources or in close proximity to such rich networks. FDI enables the investors to construct a regional, or even global, sub‐network under their control to supply a set of wide‐ranging, differentiated and low‐cost products in a flexible fashion, and sometimes within close proximity to the markets. With this capacity for versatility, investors become valuable partners for multinational firms that offer global services.     

从消费者行为差异看生活形态营销

随着人们生活水平的提高,消费者具备了满足个性消费的经济基础.人们不是仅仅要满足自己的基本需要,而是要在满足基本需要的同时来展现自己的个性、品味和身份,力求产品风格与自己的生活风格相一致,或者体现自己的生活风格.企业为了在激烈的市场竞争中准确找到自己的目标消费者,准确把握市场动向,制定正确的营销策略就必须对目标消费者的生活风格和价值观念等深层心理变量有一个透彻的了解.了解消费者的生活形态,认真研究其消费行为选择是企业在竞争中夺取市场先机的法宝.     

保税区与保税区外减免税及加工贸易政策对比

对照我国现行进出口管理、产业政策和加工贸易的相关规定,保税区内企业在进口设备减免税和加工贸易管理等方面与保税区外企业存在着一定的差异.对于保税区内企业来说,了解和认真研究这些差异,并在政策规定范围内充分用足、用好政策,以便为企业带来更大的经济效益.     

浅谈污泥减量技术

本文综述了目前国内外对污泥减量化研究的主要理论和方法,介绍了隐形生长、生物捕食、微生物强化、代谢解偶联和投加酶等污泥减量技术,比较了各种技术的优缺点,可供相关工程技术人员参考.     

发展区域文化激发创造活力--关于加强柳州市文化建设的思考

文章在探讨区域文化的战略意义的基础上,阐述了加强柳州市文化建设的战略意义、指导思想、遵循的基本原则,探讨了推进柳州文化建设的对策,提出了通过实施十大工程和系列保障措施来促进柳州文化发展的思想.     

Rural taxation and government regulation in China

This paper places the problem of Chinese rural taxation in the context of government regulation and seeks to present an integrated theoretical framework of Chinese rural development in the past two decades. Our theoretical framework reconciles the seemingly contradictory facts that the average level of rural taxation relative to rural net income did not increase quickly from 1990, but rural taxation became a very serious problem in this period. Our findings suggest that this is in large part due to increases in rural income disparity from 1990 and uneven tax distribution among different income groups. We argue that differentiated enforcement of government regulations such as grain procurement and birth control play an important role in the rural taxation problem, and more generally, the problem of local government expansion and rising rural income disparity. The empirical findings support our hypotheses.