营销传播视角下的角色分离机理研究

在购买者和使用者角色分离的情境下,企业的营销说服投入往往转变为沉默成本,由于目标市场不能精确锁定以及角色分离导致的传播鸿沟,使得企业推销产品或服务的理念难以写进消费者的认知结构,也就难以取得预期的营销说服效果。本文从营销传播视角出发,从消费者学习、反馈联结、营销传播信息的错位阐释等角度来深入探析角色分离机理,以期有助于企业的营销传播效果。     

对高等院校知识管理的几点思考

知识管理越来越受企业重视,在高校教育中实施知识管理虽有很多困难,但已成为必然趋势。只有做好充足的先前准备,掌握实施知识管理的重点步骤和方法,高等院校知识管理才能迈向一个新台阶。     

What Can China Do About Health Products Industry?

We now watch advertisement on health products,beauty and body care products everyday everywhere,which actually shows how big the industry is and will be, Yu Xiucheng,former deputy director of Science& Technology and Education Department of Ministry of Health (MOH) said.     

监狱电子政务信息安全调查及改进方案

本文针对全国监狱电子政务信息安全方面问题,采用样本法,选取全国较典型监狱进行研究,收集了当前我国监狱电子政务在信息安全方面的现状、不足等信息,并进一步研究、提出了针对硬、软件及工作人员的几点可行的改进方案。     

When Do Analysts Adjust for Biases in Management Guidance? Effects of Guidance Track Record and Analysts’ Incentives

Prior research indicates that analysts do not fully adjust for the general downward bias in earnings guidance issued by management. We report the results of two experiments designed to investigate how guidance track record and analysts’ incentives jointly explain the extent to which analysts adjust for guidance bias. Our results suggest that analysts with accuracy incentives adjust for management’s track record of downwardly biased guidance when the bias is relatively small (one cent), but those with relationship incentives do not. Furthermore, the difference in adjustment is larger when the bias track record is inconsistent than when it is consistent. Also, when guidance bias is larger (two cents) relative to smaller (one cent), analysts with relationship incentives partially adjust, as they appear to strike a balance between accuracy and their desire to please management. These findings hold implications for investors, regulators, and the interpretation of prior research.     

莆田邮银合作共谋公司业务发展

福建省莆田市各县区邮政储蓄银行支行为当地财政局设立了财政对公账户,一周内累计入账资金达2210万元,其中仙游支行财政对公账户人账燃油补贴款540万元,荔城支行财政对公账户入账交通投资款180万元,涵江支行财政对公账户入账燃油补贴款300万元……这是莆田市邮政局与邮政储蓄银行莆田市分行通力合作,充分发挥邮政金融资源优势,共同开办本地区对公业务的典型案例。     

论人为添附中新物的所有权归属

添附是引起物权取得、丧失的原因之一。在各国民法中,无论是出于自然原因还是人为原因,往往规定附合、混合中主物或价值明显较高的物主取得新物的所有权,经加工后价值明显高于原物的加工人取得所有权,且均不问所有人或第三人主观是否出于善意。此问题在学界依然存在争议。本着符合法律公正精神,探讨当添附系于人为时,就其添附所有权具体分配,提出了具体归属意见。     

Pay as incentive or pay as reward? The case of Taiwan

By the 1980s, Taiwan had gradually transformed itself from an economy in which labor was plentiful, while capital was in short supply, into an economy in which a surplus of capital was accompanied by a shortage of labor. For labor economists interested in rapidly evolving labor markets, there are many intriguing questions arising out of this transition. This study explores how conventional labor market and efficiency wage theories apply during this transformation. Based on monthly data over the period 1982–2007, we examine the linear causality between pay and productivity using Geweke's [Geweke, J. (1982). Measurement of linear dependence and feedback between multiple time series. Journal of the American Statistical Association, 77, 304–313] linear feedback technique. The results indicate that both pay as reward and pay as incentive behaviors are significant in the Taiwanese economy, with pay as incentive especially strong in the manufacturing sector.