Strategy and process of value creation and appropriation in service clusters

Service-oriented networks and clusters of firms have increasingly become prevalent in recent decades. This new form of service clusters is different from the traditional industrial clusters in which the focus is primarily on costs, production, and channel distributions. We extend the research on service innovation, alliance networks, and industrial clusters to analyze the strategy and the process of value creation and appropriation in service clusters. Higher perceived customer value is created and delivered by a network of agglomerate firms dynamically engaged in value networking and service innovation. The proposed theoretical framework and innovation mechanism provide new insights for firms located in the service clusters to gain and sustain competitive advantages. It also offers a new perspective for policymakers to advance regional and global competitiveness.     

An assessment of world-wide research productivity in production and operations management

Journal publications are important to facilitate knowledge sharing among production and operations management (POM) academics and practitioners. The purpose of this study was to explore the global POM research performance based on papers published in 20 core POM journals in the past half century. The data for the study were obtained from Thomson Reuters’ Web of Science/Knowledge databases, from 1959 to 2008, when 63,776 papers were published in POM journals. The annual distribution of papers published shows a significant growth in POM research productivity over the time period 1959 to 2008. The most productive authors in these five decades were T.C. Edwin Cheng from The Hong Kong Polytechnic University, Hong Kong; Gilbert Laporte from HEC Montréal, Canada; S.K. Goyal from Concordia University, Canada; S. Eilon from the University of London, UK; and Oded Berman from the University of Toronto, Canada. The five most productive institutions were as follows: Massachusetts Institute of Technology, Georgia Institute of Technology, Columbia University, Purdue University, and the University of Michigan. The countries found to have the highest outputs were the USA, the UK, Canada, the Netherlands and Taiwan.     

Constructing an index for brand equity: a hospital example

If two hospitals are providing identical services in all respects, except for the brand name, why are customers willing to pay more for one hospital than the other? That is, the brand name is not just a name, but a name that contains value (brand equity). Brand equity is the value that the brand name endows to the product, such that consumers are willing to pay a premium price for products with the particular brand name. Accordingly, a company needs to manage its brand carefully so that its brand equity does not depreciate. Although measuring brand equity is important, managers have no brand equity index that is psychometrically robust and parsimonious enough for practice. Indeed, index construction is quite different from conventional scale development. Moreover, researchers might still be unaware of the potential appropriateness of formative indicators for operationalizing particular constructs. Towards this end, drawing on the brand equity literature and following the index construction procedure, this study creates a brand equity index for a hospital. The results reveal a parsimonious five-indicator brand equity index that can adequately capture the full domain of brand equity. This study also illustrates the differences between index construction and scale development.     

Globalization,Real Output and Multiple Structural Breaks

Abstract

This paper adopts an advanced panel cointegration method which incorporates multiple structural breaks to examine the long-run relationship between real output (RGDP) and the Konjunkturforschungsstelle (KOF) index of globalization (overall and its three main sub-indices), employing annual data of G7 countries from 1970 to 2006. Our empirical findings provide strong evidence that overall globalization and its social dimension are cointegrated with RGDP, and most of the structural break points are discovered during the period of the oil crisis (the mid-1970s) and the process of European Union integration. In addition, in evaluating whether or not the structural breaks affect the RGDP through globalization, we discover that both the overall globalization index and the social globalization index have a directly positive impact on RGDP but indirectly exhibit negative impacts on real output via the channel of social globalization.     

How to Align your Brand Stories with Your Products

The role of stories and their influence on communication have been widely discussed, yet despite recent advances, the elements that constitute a good brand story and their alignment with product types remain unclear. This study uses four between-subjects experiments to test hypotheses pertaining to the appropriate stories for both search and experience products. Authenticity, conciseness, reversal, and humor are generally useful in engaging readers, though brand story elements influence customer attitudes differently for search versus experience products. Authenticity is more important for experience than search products; conciseness has a significant influence on brand attitude only for search products; reversal is more critical to improve brand attitude for experience than search products; and humor exerts a relatively greater influence for search than for experience products. These findings provide insights for marketers who want to design brand stories that align with their products.     

Gay men's identity attempt pathway and its implication on consumption

This paper integrates sociological and psychological perspectives to examine gay consumption practices in relation to the dynamics of gay identity development. Specifically, this paper investigates how internal motivational factors underlying gay identity formation and external social influence work in concert to affect gay identity attempts throughout the gay identity development process. The findings of this study reveal that the consumption patterns of gay men are continuously evolving and correspond to attempts at discovering, disclosing, constructing, maintaining, (re)constructing, suppressing, and/or disposing the gay social identity. Precipitated by individual differences, two divergent pathways—the linear progression and pendular progression pathways—of identity attempts emerged from the gay identity development process. The data used in this study were collected through in‐depth interviews with gay men in Taiwan, where homosexuality is traditionally stigmatized but is gradually gaining acceptance with the global emergence and spread of the gay subculture. © 2011 Wiley Periodicals, Inc.     

Market structure, pigouvian taxation, and welfare

Using a short-run partial equilibrium model of social welfare, this paper examines the social welfare implications of changing Pigouvian taxes under three markets: perfect competition, monopoly, and Cournot oligopoly. The result for perfect competition supports the earlier finding that Pigouvian taxation increases social welfare [Buchanan, 1969]. However, in contrast to the previous result that Pigouvian taxes lower welfare under monopoly, the authors show that if the noncompetitive distortion is small, these taxes might still be useful in correcting monopoly-generated externalities and in improving social welfare. Cournot firms react to the tax depending upon their individual perceptions of the gain in post-tax marginal revenue. Policy implications of the study's results are discussed.     

Exploring the cargo and eco‐efficiencies of international container shipping companies: A network‐based ranking approach

This study aims to evaluate the cargo and eco‐efficiencies of international container shipping companies (CSCs) for the period 2013–2017 for benchmarking purposes. An integration of two‐stage network directional distance function and network‐based approach in data envelopment analysis is utilized to distinguish the efficient operators. Results show that most CSCs are highly ranked in the cargo efficiency stage but lowly ranked in the eco‐efficiency stage and vice versa. This study emphasizes the strengths and weaknesses of each factor of every CSC. Results can help the inefficient CSCs find the areas for improvement by learning from their peers.