重大突发事件风险管理研究

当前，国际社会重大突发事件的风险性质正在发生剧烈的变化，只有了解和把握这些变化及其制约因素，才能够对此有一个准确、科学的认识。本文对国际社会重大突发事件风险性质的变化进行了概要性介绍，并从社会流动性和系统复杂性的提高，人类居所、活动或资产规模的增大和集中化，突发事件风险因素的变化，公共和私人机构处理风险职责的漂移，以及社会变化和对风险的理解等5个方面对重大突发事件的风险管理进行了探讨。     

IT基础设施定价问题透视

一、Internet定价的基本原则 网络服务定价的基本原则是既要充分考虑到网络服务成本,又要能通过服务定价提高网络资源利用率。而且,服务定价系统必须尽可能地具有通用性和开放性,以支持各种不同类型的Internet应用。 1、反映成本构成。Internet网络服务的成本构成如下:(1)提供网络基础设施的成本。包括网络的线路租金(包括国际联网费用,国内主干网费用和电话中继线费用)、节点(包括构成ISP所     

E-banking comes to town: Exploring how traditional UK high street banks are meeting the challenge of technology and virtual relationships

UK high street banks are continuing to extend the choice of channel through which customers can manage their moneycolon; an obvious example is e-banking. They have been keen to exploit technological advances and changing customer attitudes to alternative channels. Additionally, competition from leaner new market entrants has provided an added incentive to adopt new approaches. In the light of such developments, it is worth reflecting on the changing nature of the bank–customer relationship. This paper suggests that banks are finding it difficult to manage relationships effectively due, in large measure, to the sheer volume of customer data generated by new interactive, technology-based channels. Paradoxically, it seems that the more data banks have about customers the less likely they are to know them on a personal level. It is further suggested that channels such as e-banking potentially reduce the level of personal contact between bank and customer to the extent that a ‘virtual’ relationship develops. This paper concludes that, given the tendency towards ‘virtualisation’, it is inconceivable that bank–customer relationships will become any more intimate in the future. Indeed, a greater degree of personalisation in customer communication may be the very best that banks are able to offer.     

寄语《市场研究》

当全球迈入新世纪以来,政经变化、信息发达,往往也使得市场环境更加快速变迁,加上不确定性因素的提高,企业经营者纷纷面临市场饱和、产品加速淘汰、消费者嗜好善变及竞争者涌现等问题.面对多变的市场,单凭直觉反应和主观判断已无法应对营销决策上的需要,如何能化被动的适应防御为主动评估市场趋势已是现今社会的重要课题.