Responsibilities,recession and the tourism sector: perspectives on CSR among low-fares airlines during the economic downturn in the UK

Responsibility has featured prominently in recent discussions about tourism governance. Nevertheless, research into corporate social responsibility (CSR) among travel and tourism businesses is at a relatively early stage. This paper reports on external stakeholders' perceptions of CSR among low-fares airlines (LFAs) in peripheral regions of the UK in late 2008; that is, during the current global economic downturn. LFAs, their business plans and their ability to contribute towards sustainable development have been the source of much public discourse and media scrutiny in the last decade. This paper does not set out to reopen that debate per se. Rather, it contributes to a deeper understanding of CSR in the tourism sector by arguing for a more nuanced approach to external stakeholders, one which is also informed by primary empirical research from qualitative sources, and which is conceptually informed by the latest thinking from other sectors of economic activity. Important inter-regional variations exist in external stakeholders' perceptions and valorisations of CSR, they are context-specific, and they are not static as their responses to the recent downturn reveal.     

Developing Ethical Confidence: The Impact of Action-Oriented Ethics Instruction in an Accounting Curriculum

While there is considerable support for integrating ethics education in accounting curricula, research presents conflicting evidence on how best to incorporate it. A review of accounting ethics scholarship highlights criticisms of the literature, including limited research into actual behavior and a lack of theory. We report the results of a study that is theory based, captures behaviors rather than attitudes, and explores the effect of repeated practice to develop voice efficacy. We examine the impact of two types of ethics instructions. Across four classes in an accounting curriculum, one student cohort participated in traditional ethics instruction, while the other cohort participated in Giving Voice To Values (GVV) instruction. We collected student responses to an ethical challenge and conduct a between-subject analysis. The results reveal consistent unethical behavior in the traditional cohort but not in the GVV cohort, indicating that faculty should consider the use of this pedagogy in accounting ethics education.     

How frequent a BEER? Assessing the impact of data frequency on real exchange rate misalignment estimation

This article explores the robustness of Behavioural Equilibrium Exchange Rate models, employed to estimate real effective exchange rate misalignments, to the frequency of the underlying data. It compares misalignments stemming from an annual model, estimated since 1980, and a comparable quarterly model, estimated since 1999. The two sets of estimates are similar. Moreover, the in-sample power of quarterly REER misalignments in explaining subsequent REER developments is higher than that of the annual estimates. This article therefore suggests that the “optimal” frequency of a BEER model depends on whether its resulting estimates are employed for research purposes or for policy-making activities.     

Taxation,redistribution, and observability in social dilemmas

In the presence of social dilemmas, cooperation is more difficult to achieve when populations are heterogeneous because of conflicting interests within groups. We examine cooperation in the context of a nonlinear common pool resource game, in which individuals have unequal extraction capacities and have to decide on their extraction of resources from the common pool. We introduce monetary and nonmonetary mechanisms in this environment. The two monetary mechanisms are tax extraction and redistribution of the tax revenue. These include a Pigovian per‐unit tax mechanism and an increasing block tax that only taxes units extracted above the social optimum. Another mechanism varies the observability of individual decisions. We find that the two tax and redistribution mechanisms reduce extraction, increase efficiency, and decrease inequality within groups. In contrast, observability impacts only the baseline condition by encouraging free‐riding instead of creating moral pressure to cooperate.     

Post-earnings announcement drift and parameter uncertainty: evidence from industry and market news

Review of Quantitative Finance and Accounting - Post-earnings announcement drift (PEAD), one of the most prominent and robust return anomalies, is often attributed to investor naiveté or...     

The Underlying Mechanisms of Multiscreening Effects

Multiscreening, a relatively new form of media multitasking in which people use multiple screens simultaneously, has implications for the effects of persuasive messages due to limited cognitive capacities of people and concurrent modalities of the screens (i.e., both visual). The aim of the study is to examine underlying mechanisms (i.e., recognition, counterarguing, and enjoyment) of the effect of multiscreening on evaluative outcomes (i.e., brand attitude, message attitude, and purchase intention). The experiment (N = 182) showed that both recognition and counterarguing are underlying mechanisms of the effect of multiscreening on evaluative outcomes. Multiscreening has a negative effect on evaluative outcomes by recognition and a positive effect on evaluative outcomes by counterarguing.     

Strategic marketing planning for heritage tourism: a conceptual model and empirical findings from two emerging heritage regions

This paper examines the process of strategic marketing planning for heritage tourism, an inherently complex and fragmented system, requiring a coordinated approach among a range of stakeholders. A conceptual model, detailing key stakeholders and specific strategic functions, as well as a prescribed method of coordination, is presented. Two regions were investigated using a qualitative methodology, which examined five strategic documents and consisted of in-depth interviews with 11 key informants from the tourism industry. Key findings indicate that weak coordination, in terms of strategic marketing planning, has negative implications for heritage tourism marketing concerning four key strategic functions, strategic orientation, resource allocation, product service development and destination promotion. The paper emphasises the importance of strategic marketing planning for each function and considers the role of the public sector in terms of providing strategic direction. Furthermore, the paper highlights the potential difficulties of engaging in heritage tourism development in a non-traditional destination.     

Labour market and skills needs of the tourism and related sectors in Wales

This paper assesses labour market and skills needs of tourism and related sectors in Wales to inform policy responses by government and Sector Skills Councils. Micro‐businesses, many lifestyle businesses not appreciating the links between skills, training and competitiveness, and typically not undertaking training, dominate Welsh tourism. Sectoral fragmentation challenges the development of a coherent employer perspective. Official statistics provide incomplete, inaccurate information. Employer interviews identify skills gaps and persistent recruitment difficulties with responses including downsizing, deskilling and overseas recruitment. Public sector interventions may better target employer demand for skills and training to support a destination‐level service quality strategy than training supply. Copyright © 2008 John Wiley & Sons, Ltd.     

Communication instruction: What is being done to develop the communication skills of accounting students?

A survey was conducted to determine what colleges and universities are doing to improve accounting students' communication skills and how they are doing it. Results indicate that much is already being done to improve the communication skills of accounting students, and that more programs are being planned. The survey revealed that accounting students at most of the responding colleges and universities have access to formal instruction in business communication, and that some communication programs are tailored for accounting majors. In addition to communication programs already in effect at the time of the survey, several schools were planning to add either an accounting communication course or an integrated skills program.