Strategic Social Media Use in Public Relations: Professionals’ Perceived Social Media Impact,Leadership Behaviors,and Work-Life Conflict

Using the E-leadership theory as the conceptual framework, the study examined strategic communicators’ perceptions of the impact of social media use on their work, leadership behaviors, and work-life conflict. Through a national sample of communication professionals (N = 458), this study revealed the following key findings. The use of YouTube in professionals’ work, social media use in media relations, employee communications, and cause-related marketing/social marketing were significantly, positively associated with participants’ perceptions of the enhancing impact of social media use. Social media use in crisis management and employee communications significantly, positively predicted professionals’ perceptions of social media’s aggravating impact (e.g., extended work hours, increased workload) on their work. The use of Facebook and YouTube in strategic communication, the use of social media in environmental scanning, as well as the positive and negative impact of social media use all significantly and positively predicted communication professionals’ leadership behaviors. When the unintended negative effects of social media use happened, professionals perceived a low control over their work and thereby experienced a high level of time-based and strain-based work-life conflict. Finally, public affairs/governmental relations professionals who were frequent users of social media for their work reported a high level of strain-based work-life conflict.     

Investors’ response to the #MeToo movement: does corporate culture matter?

Review of Accounting Studies - This paper provides evidence that the #MeToo movement revised investors’ beliefs about the costs (benefits) of fostering an exclusive (inclusive) culture, as...     

Building coalitions on Facebook: ‘social media unionism’ among Danish bike couriers

Platform work represents an important challenge for the ‘Danish model’ of unionisation. Using interviews and ethnographic data, this article analyses the strategies of the Danish grassroots union movement the Wolt Workers' Group, representing principally migrant couriers using the food-delivery platform Wolt. This study is an attempt to map an emergent form of flexible labour organisation based on horizontal, informal online networks while supported in different ways by established unions. We term this strategy of balanced autonomy and support ‘social media unionism'. Wolt couriers' attempts at grassroots organisation via social media is an important and understudied issue, especially their complex relationship to union actors. The ‘social media unionism' explored in this article allows for the formation and maintenance of nimble grassroots mobilisation among workers that are otherwise hard for unions to reach, such as migrants platform workers. We argue that this strategy holds both great possibilities and challenges for the labour movement.     

Ethics of Care as a theory of normative fundraising ethics

Little normative ethical theory exists in the nonprofit marketing literature. Previous attempts at an ethical framework for the field of nonprofit fundraising fell short of fully considering the full spectrum of relationships involved in fundraising practice. We introduce the concept of Ethics of Care, an ethical theory that centers around relationships and interpersonal well-being, as a philosophical foundation for professional ethics in the field of fundraising. We believe this theory provides a suitable framework in which to ground questions of professional ethics for nonprofit fundraising professionals. The adoption of Ethics of Care as a normative ethical theory for fundraising will allow applied ethical questions in the field to be explored in a way that more fully addresses all parties involved in fundraising and affected by its outcomes. Our paper illustrates the process of applying the foundational principles in specific ethical quandaries found within fundraising and aims to address the omission of the beneficiary in the majority of previous ethical frameworks and promote a new set of standards that fully incorporates and balances all stakeholders' needs.