Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format and the Role of Personal Relevance

This research examines the effectiveness of the myth/fact message format (MFMF)—a message format that first presents a common misperception as a myth then counters it with a correcting fact—within the health‐care and social marketing context of mental illness (MI). Stereotype processing theory predicts that the use of a negative aspect of the stereotype in a MFMF may further instantiate the negative belief, thereby reducing the effectiveness of the message. Conversely, using a message format that conveys only facts (i.e., new positive beliefs) without inclusion of the myth will lead to more positive attitudes. However, this effect will only be seen among people with personal relevance with MI as only they are sufficiently motivated to suppress the automatically activated stereotype and elaborate on the message. A study demonstrates that advertising utilizing a fact‐only format leads to more positive attitudes than the MFMF among people with personal relevance while people without personal relevance to MI demonstrate no differences in attitude between myth/fact and fact‐only message formats. Personal relevance had the opposite moderating effect on perceived learning. These findings suggest that the MFMF's impact on attitudes, the typical focal point of social marketing campaigns targeting misconceptions about stereotyped groups, may be ineffective. Thus, using a fact‐only format that conveys new positive beliefs in a social marketing message is recommended within the specific context of MI and may be warranted in other health‐care and social issues.     

The determinants of efficiency: the case of the Spanish industry

The aim of this paper is to analyse the factors explaining the technical efficiency of Spanish industrial sectors during the period 1991–1994 using the Survey of Business Strategies (SBE) of the Ministry of Industry and Energy. It analyses whether efficiency can be explained by factors external to the firm such as the degree of competition in the markets in which it operates, characteristics of the firm (size, organization, advantages of location, participation of public capital, etc.), as well as the effects of dynamic disturbances that may affect the degree of utilization of the productive capacity.     

Effects of Personal Characteristics on Materiality Decisions: A Multivariate Analysis

In an effort to contribute to improved audit efficiency and quality, an experiment was administered to 596 CPAs to study the potential effects on materiality judgments of auditors' personal characteristics. A multivariate analysis indicates that age and place of employment can affect materiality decisions, while years of external auditing experience, place of employment, frequency of materiality decisions, and gender may affect confidence in materiality decisions.     

A Model for Analyzing the Impact of Selective Lapsation on Mortality

Abstract

This paper presents a model for examining the effect of various relationships between mortality rates and lapse rates on the mortality experience of a cohort of insured lives. The approach is individual rather than the aggregate traditionally used in analyzing selective lapsation. The model assumes that insured lives are healthy at policy issue, but later may move to an impaired state from which the lapse rate is zero. Associated with each insured is an unobservable “risk level” random variable, which reflects the heterogeneity of the insured group. Individual mortality and lapse rates are functions of the risk level. A numerical illustration provides some interesting results obtained by using this model.     

Business incomes in rural Nicaragua: the role of household resources,location, experience and trust

This paper analyses the determinants of business income for rural households in Nicaragua. A sample of 1030 households was studied in order to assess the importance of material and behavioural factors that influence income from business activity. The households are involved in manufacturing, trade, services or have a mixture of businesses. They generally have a low income and asset value. Households supplement their income from wages and agricultural activities. To estimate non-farm business income per employed person we analyse the impact of resources, location, entrepreneurial experience and trust. Our results show that household resources and entrepreneurial experience are significant determinants for business income in all sectors. Trust is also important, particularly generalized trust. The contribution of other forms of trust, such as institutional trust, depends on the sector in which households participate.     

Market definition and product segmentation for household credit

This article integrates several basic theoretical ideas on the nature of markets and product substitutability to develop an empirical method for defining markets using price data. The method is illustrated by an example of product market definition for a specific geographic area.     

The Exploitation of Inside Information at the Wall Street Journal: A Test of Strong Form Efficiency

The study examines if tradings on stocks based on the inside information about the “Heard on the Street” column of the Wall Street Journal could generate abnormal returns. We found significant abnormal returns on days t =?1 and t= 0 (publication date) for the stocks related to insider trading. For a comparable control group of noninsider traded stocks, the abnormal returns were not significant on day t=?1 but were significant on day t= 0. The abnormal returns for the insider trade group on days t=?1 and t= 0 were greater than the returns for the control group. The results indicate that the inside information was the cause for the differences.     

AN EMPIRICAL ANALYSIS OF BEN GRAHAM'S NET CURRENT ASSET VALUE RULE

This paper presents evidence that the net current asset value rule developed by Ben Graham in 1930 is still profitable in the 1970s and early 1980s. The abnormal gain is not due to future mergers because both the merged and nonmerged subsamples have positive and statistically significant returns in the post-event period.